Who doesn’t like getting stuff for free – especially when it used to cost something? That’s exactly the boat that Nokia’s Ovi Maps has placed itself since opening up the flood gates
by making the map software available for free. With the rush of news flowing down like heavy rainfall, it was only inevitable before downloads of the software would reach unimaginable levels. Roughly around 1.4 million people have downloaded the driving navigation software since it was given the green light to be free last week – which roughly equates to a download per second since launch. According to Anssi Vanjoki, Nokia Executive Vice President, the response has been good and exceeded their expectations – China, Italy, UK, Germany, and Spain represented the top 5 downloaders. We suspect that it should continue to grow as more unaware owners are told about the software – it should also place Nokia in a viable position as a top contender for GPS based services.