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Nokia confirms excellent sales of Withings Steel HR analog smartwatch since purchase announcement

By Cosmin Vasile

Updated: May 02, 2017, 8:59 AM

Nokia Wearables

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[EN] Steel HR - Withings UK version Withings

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Nokia announced back in February that the Withings brand will join the Nokia family and all its products will be unified and sold under a single brand. Since then, one of the primary wearable devices launched by Withings, the Steel HR analog smartwatch enjoys excellent sales.

Nokia is a much popular brand, so it looks like the decision to buy Withings boosted sales of some of its products. The same is expected for HMD Global's new Nokia-branded handsets, CEO Rajeev Suri said during Nokia Q1 2017 earning call.

During the quarter, we also announced our plans to transition the Withings brand to Nokia and saw excellent sales of the Withings Steel HR activity tracker and heart rate monitor. And of course, I think it would have been hard to miss the excitement around the launch of Nokia-branded phones by our partner HMD Global.

Speaking of which, Nokia's Withing Steel HR analog smartwatch is on sale until the end of the month for just €151.96 (20% off). Usually, the wearable is available for purchase for €189.95 or €199.95, depending on the version you get.

The Steel HR is one of the first activity trackers with heart monitoring that offers a long-lasting battery life of up to 25 days. On top of that, the analog smartwatch supports notifications from a smartphone, which appear on its screen.

source: Seeking Alpha via NPU

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Cosmin, a tech journalist with a career spanning over a decade, brought a wealth of experience to PhoneArena. His expertise lies in brands like Samsung and Nokia, and he has a keen interest in innovative technologies. After a brief stint in PR, Cosmin returned to tech journalism in 2016, committed to delivering clear and objective news. When he's not writing or appearing as a guest on TV and radio shows, Cosmin enjoys playing RPGs, watching Netflix, and nurturing his passion for history and travel.