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RIP, Withings, all your smart scales and fitness bands will be rebranded as Nokia

5

When Nokia bought Withings for $191 million last summer, it acquired a robust digital health accessory business that spans the gamut of fitness bands to smart scales to app-connected thermometers or blood pressure meters. Withings makes some of the best and most popular products in this realm, so it was a perfect fit for Nokia's WellCare strategy that will likely address a market which will be booming over the coming years. 

Fast forward a year towards the beginning of this summer, and all Withings products will begin shipping with the Nokia brand stamped on them. It makes sense, and Nokia is probably a more recognizable name than Withings, plus it rolls off the tongue more easily. Yep, beginning this summer, your smart hairbrush and its adjacent app will come branded as Nokia, how about that.

source: Withings

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This story is part of:

Nokia at MWC 2017 (11 updates)
  • New Nokia 3310 camera turns out better than Galaxy S7 camera: an unbiased comparison
    28 February New Nokia 3310 camera turns out better than Galaxy S7 camera: an unbiased comparison The original Nokia 3310 from 2000 didn't have a camera, but if it did, we're sure it'd have been rad. Fast-forward to 2017, though, and there's hardly a phone out there tha doesn't come with some sort of a snapper built into it. Good thing, then, that the brand spanking new 3310 from 2017 has one, and of the fancy-schmancy 2 megapixels at that! So we thought... maybe you guys would be interested in feasting your eyes on some real-life camera samples straight from this glorious shooter? You got it!
  • Moto G5 Plus vs Samsung Galaxy A5 (2017) vs Nokia 6: specs comparison
    28 February Moto G5 Plus vs Samsung Galaxy A5 (2017) vs Nokia 6: specs comparison The Moto G5 Plus, Samsung Galaxy A5 and Nokia 6 offer relatively similar specs, and yet they're very different devices...
  • Nokia 3310 (2017) hands-on preview: Is it worthy of the legendary name?
    27 February Nokia 3310 (2017) hands-on preview: Is it worthy of the legendary name? HMD Global has brought the Nokia 3310 back from the dead. The new 3310 shares a lot of similarities with its predecessor, but it's coming out 17 years later. What is it and who is it for? Check out our hands-on preview of the new Nokia 3310 (2017)...
  • Nokia 3 hands-on first look: can it compete with Moto G and Xiaomi?
    27 February Nokia 3 hands-on first look: can it compete with Moto G and Xiaomi? The Nokia 3 is a dirt cheap 5-inch Android phone with clean software and the added spice of a sturdy build quality...
  • Nokia 5 hands-on preview: bouncing back on stock Android
    27 February Nokia 5 hands-on preview: bouncing back on stock Android The Nokia 5 is crafted out of a single sheet of anodized aluminum that can be painted in Silver White, Matte Black, Tempered Blue and Copper White colors, so it joins the ranks of premium chassis phones in its class like the Moto G5 Plus or most every Xiaomi handset. The smooth metal body is a looker, especially in the blue or red hues, but it feels a bit slippery in the hand, so we'd advise a case on that puppy. Other than that, the phone is well-made, with no gaps or creaks all around, and with solid, easy to press buttons that give good tactile feedback. The phone carries a 5.2-inch HD display, which is nothing to write home about in terms of resolution, but has good viewing angles, and no visible slant to the overly cold or warm side of the color spectrum. The Nokia 5 also comes with the contemporary USB-C port at the bottom, and a physical home button (no finger scanner, though), making it a nice mix of the modern and the nostalgic trends...
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