RIP, Withings, all your smart scales and fitness bands will be rebranded as Nokia

RIP, Withings, all your smart scales and fitness bands will be rebranded as Nokia

When Nokia bought Withings for $191 million last summer, it acquired a robust digital health accessory business that spans the gamut of fitness bands to smart scales to app-connected thermometers or blood pressure meters. Withings makes some of the best and most popular products in this realm, so it was a perfect fit for Nokia's WellCare strategy that will likely address a market which will be booming over the coming years. 

Fast forward a year towards the beginning of this summer, and all Withings products will begin shipping with the Nokia brand stamped on them. It makes sense, and Nokia is probably a more recognizable name than Withings, plus it rolls off the tongue more easily. Yep, beginning this summer, your smart hairbrush and its adjacent app will come branded as Nokia, how about that.

source: Withings

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5 Comments

1. threed61

Posts: 259; Member since: May 27, 2011

Very good products! I've been using the Steel HR watch the last 2 weeks, good fitness tracking and just enough notifications. Also have the scale and BP cuff. All as beautiful as they are useful. Nokia had some winners here.

2. Bernoulli

Posts: 4359; Member since: Sep 01, 2012

Does this offer a running app? How good is it?

3. threed61

Posts: 259; Member since: May 27, 2011

The device tracks 10 activities automatically. It doesn't have gps, but distance and steps were within 98% of the of the clicker I used for steps and the Apple Watch gps. Heart rate after first few days was also accurate. I Am a walker not runner, but info recorded seems pretty good, I like the app. Notifications are for calls, text and calendar, just smart enough. This is not for competitive runners.

4. SailfishOS

Posts: 108; Member since: Nov 06, 2016

Rip? They were bought by nokia & have to be rebranded as nokia

5. juandante

Posts: 679; Member since: Apr 23, 2013

iPhoneArena. Imagine if it was Apple

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