New Apple iPad Air ad waxes poetic

New Apple iPad Air ad waxes poetic
During Sunday's NFL Playoffs match up between the San Francisco 49'ers and the the Carolina Panthers, Apple decided to run a new 90 second commercial for the Apple iPad Air. Ironically, the ad featured a monologue read by Robin Williams that came from the movie Dead Poets Society that the actor starred in. What makes it ironic is the quiet, serene nature of Williams' audio when compared to the bone crunching action on the football gridiron.

The actual message is that the Apple iPad can be used for many endeavors, and not all of them are related to business or the pursuit of the almighty dollar. For example, we see Apple's new flagship tablet being used  by a sumo wrestling coach to improve his student by changing the angle of attack. We also see the iPad Air employed by a band director to improve a marching band's performance.

Once again Apple tries to get to your purse strings by tugging on your heart strings. Check out the entire ad by clicking on the video below.



source: Apple via RedmondPie

Related phones

iPad Air
  • Display 9.7" 2048 x 1536 pixels
  • Camera 5 MP / 1.2 MP front
  • Processor Apple A7, Dual-core, 1400 MHz
  • Storage 128 GB
  • Battery 8820 mAh

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20 Comments

1. darkkjedii

Posts: 30786; Member since: Feb 05, 2011

Sweet ad, rock n apple. PS Stop suing so much, as you've shown with the 5S, 5C, iPad air, iPad mini 2, and iOS 7, your greatness is in the lab not the courtroom.

4. Extradite

Posts: 316; Member since: Dec 30, 2013

If only if that was possible.... Agree+1

5. darkkjedii

Posts: 30786; Member since: Feb 05, 2011

Yeah the patent wars suck, but they're here to stay...at least for now.

2. sprockkets

Posts: 1612; Member since: Jan 16, 2012

Here are some backward uses for an ipad. Don't buy the right equipment, buy ours and spend more instead and have less usability.

14. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

Well, what are "right" equipment in these cases? iPad has great apps which can do a LOT. Plus hardware is insanely well made and it's very light. And it's super fast.

18. sprockkets

Posts: 1612; Member since: Jan 16, 2012

anything but an ipad duh

3. bugsbunny00

Posts: 2255; Member since: Jun 07, 2013

^sleepy^

6. androiphone20

Posts: 1654; Member since: Jul 10, 2013

okay, going off topic here. I thought I was the only one thinking that wearables should have made their name at CEShttp://techcrunch.com/2014/01/12/ces-2014-wearables/

8. Extradite

Posts: 316; Member since: Dec 30, 2013

Is that your picture on the phone androiphone20....?

10. androiphone20

Posts: 1654; Member since: Jul 10, 2013

I had a feeling this avatar might be misleading but it was chosen by someone special and it means a lot to me, didn't really bother me that much even when I've been picking up a few negative cues relating to the subject.

7. illusionmist

Posts: 157; Member since: Jan 29, 2013

On this side, we have poetry, sometimes humor, and most importantly, class; on the other side we have the Scroogled series, and a passed man brought back to life just to bash his own products. Can you judge a company's taste just by the commercials it makes? Oh yeah you bet your ass you can.

9. superduper

Posts: 151; Member since: Oct 20, 2013

Brilliant ad. I can't decide whether this one or the Pencil one from a few months back is better. The Pencil ad was very clever. This one as a more resonant "Think Different" tone.

11. androiphone20

Posts: 1654; Member since: Jul 10, 2013

The most interesting part os that these are all real people with real use cases - The Bollywood filmmaker is Feroz Khan of Agra, India. The live performance is Yao, a rock band in Beijing, China, tapping out beats via iPad. A classroom in Humla, Nepal is using "School in a Box," a solar powered education toolkit for iPad designed to teach children living in places that lack electricity. The waterfall is being filmed by Josh Apter, on location in Iguazu Falls, Argentina using custom camera gear built around iPad. The LA Kings are using the ThunderCloud iBench app to analyze their hockey players' moves and the team's overall game strategy.

12. ardent1

Posts: 2000; Member since: Apr 16, 2011

I regret introducing the phrase waxes poetic on phonearena.com. Now that phrase gets commercialized.

13. TBomb

Posts: 1134; Member since: Dec 28, 2012

I am by no means a racist or fan of racism or any of that, but I feel like the presence of Asian culture/art/people were in that commercial not by mistake.

15. ardent1

Posts: 2000; Member since: Apr 16, 2011

TBomb: About 3 out of every 5 persons on Earth is Asian. That is to say Asians are about 60% of the world's population.

17. TBomb

Posts: 1134; Member since: Dec 28, 2012

What I was getting at is didnt they just start selling to a new Asian market recently? Maybe I'm wrong and if I am, then I retract my original statement.

16. RebelwithoutaClue unregistered

Wow.. that was boring....

19. -box-

Posts: 3991; Member since: Jan 04, 2012

Oh, great, now apple's trying to ruin one of my favorite movies too. Die, apple. Die.

20. ndrey

Posts: 41; Member since: Nov 30, 2012

live apple lve

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