NBA and Samsung waste no time marketing the new Galaxy line (with LeBron)

NBA and Samsung waste no time marketing the new Galaxy line (with LeBron)
We knew going into last night that Samsung and the NBA had entered into a new $100 million three-year deal which would have Samsung supplying the NBA with TVs and tablets for courtside use. Of course, we knew that the deal wouldn't be stopping there, and the NBA wasted no time in proving us right by flashing the Galaxy Gear.

It was just 7 minutes into the first NBA Pregame on TNT before last night's game between the Bulls and the Heat when Ernie Johnson, with absolutely no subtlety at all, showed off the Samsung Galaxy Gear on his wrist (as you can see in the title image) and received quite a bit of praise on it from both Shaquille O'Neal and Kenny Smith. To our amusement, Charles Barkley refused to participate in the marketing stunt. 

Of course, that wasn't the end of the marketing blitz by Samsung, it was just the beginning, because during the first quarter of the game, Samsung aired a commercial starring none other than LeBron James and the Miami Heat (or at least Chris Bosh, Mario Chalmers, Birdman, and coach Spoelstra). During the commercial, LeBron watches game film with coach Spo and draws up a play on his Galaxy Note 10.1, he takes a picture on his Galaxy Gear after playing a game of dominoes, shows off all the colors of the Gear when getting dressed, takes selfies on a Note 3, gets some golf swing advise from Kevin Hart using the Note 3 for a demo, and all of that only gets us to halfway through the 2-minute long spot. 

Samsung is definitely going hard on marketing as usual. 


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27 Comments

1. Reluctant_Human

Posts: 913; Member since: Jun 28, 2012

He then signed a contract with Apple and handled the transition in the worst way possible.

2. Reluctant_Human

Posts: 913; Member since: Jun 28, 2012

*Not an Apple bash. Anyone from Cleveland will get this reference.

6. Jonathan41

Posts: 532; Member since: Mar 22, 2012

He's taking his talents to South Korea.

4. felisberto

Posts: 34; Member since: Feb 11, 2013

Apple is too greedy to endorse anyone.

9. darkkjedii

Posts: 31303; Member since: Feb 05, 2011

Yep like Samuel L. Jackson and Martin Sorcezee (spell check someone). Yeah they're too greedy.

10. Chris_Bakke

Posts: 246; Member since: Jan 23, 2013

Scorsese

16. darkkjedii

Posts: 31303; Member since: Feb 05, 2011

Thank u +1

14. Reluctant_Human

Posts: 913; Member since: Jun 28, 2012

... i can't even begin to put together the words to describe how wrong you are felis.

3. darkkjedii

Posts: 31303; Member since: Feb 05, 2011

Yeah the bulls sure got a piece of that marketing last night.

5. makio9

Posts: 48; Member since: Jul 23, 2012

Somebody explain to me why Lebron features himself in advertisements...doesn't he have enough money?

7. HouTexan

Posts: 461; Member since: Jan 08, 2012

Um, that's what happens when you're the best basketball player in the world right now.

8. darkkjedii

Posts: 31303; Member since: Feb 05, 2011

Tell him that one more time. Doesn't he have enough money, dude did you really post that?

11. HouTexan

Posts: 461; Member since: Jan 08, 2012

I don't even know why he would even consider asking that Smh

17. darkkjedii

Posts: 31303; Member since: Feb 05, 2011

Exactly man. If he's a hot commodity, and he is...make that money. +1

12. Daftama

Posts: 641; Member since: Nov 03, 2012

Doesn't bill gate have enough money

20. a_merryman

Posts: 749; Member since: Dec 14, 2011

I think after Bill Gates hit the 100 billion mark, he realized he had more than enough money and was like "Soooo.....what can I do with this now? Maybe I'll try to cure malaria or something for starters."

23. rusticguy

Posts: 2828; Member since: Aug 11, 2012

Yup cure malaria by buying shares of Monsanto ...

25. makio9

Posts: 48; Member since: Jul 23, 2012

Stupid yanks....the point I'm trying ot make is why would anybody waste their time in advertising when they already have enough money.

26. makio9

Posts: 48; Member since: Jul 23, 2012

Bill gates features for his own company. That is in no way related to Lebron in a Samsung commercial. Moreover, Samsung is doing nothing to increase Lebrons own 'brand'. And yes, I did and continue to still ask that. Must be an American thing.

27. makio9

Posts: 48; Member since: Jul 23, 2012

If there is anybody over the age of 18 and not a complete moron, by all means, I'll attempt to listen to a rebuttal that doesn't include "because that's what you do when you're a hot commodity" and anything related to Bill Gates.

13. Reluctant_Human

Posts: 913; Member since: Jun 28, 2012

So If someone offered a contract for millions of dollars to wear a watch and make a commercial you wouldn't do it? I don't care how much money you have, its hard to say no to that.

15. quakan

Posts: 1418; Member since: Mar 02, 2011

If I called you and said,"Hey can I give you more money to star in a 30 second commercial?", how would you respond?

22. darkkjedii

Posts: 31303; Member since: Feb 05, 2011

I'd be like nope, I have enough money. Go give it to Kobe lol.

18. stealthd unregistered

I don't think you understand the ego of wealthy Americans. There is no "enough". There is always more.

19. willard12 unregistered

Why does Tim Cook keep selling iphones and ipads....doesn't he have enough money?

21. giani

Posts: 269; Member since: Nov 13, 2012

He must be getting paid a fortune to wear that hideous thing.

24. biagnosis

Posts: 106; Member since: Nov 19, 2012

1:28 He just did the crab step, in short he "travelled" lol

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