Samsung and the NBA enter $100M deal to have tablets on the sidelines

Samsung and the NBA enter $100M deal to have tablets on the sidelines
Get ready hoop-heads because the NBA season officially starts tomorrow! Of course, while some of us are NBA fans around here, we are a mobile tech website, so you know that there is a mobile hook to this story. A new report from the Wall Street Journal says that Samsung has signed a big deal with the NBA to supply the league with tablets and TVs that will be used courtside.

Sources are saying that Samsung and the NBA have signed a three-year deal worth $100 million. The NBA will be getting Samsung tablets and TVs to be used courtside for instant replays and other functions; and, of course Samsung suddenly gets a huge amount of exposure during NBA games, which is even bigger because the NBA is the most international of the four major sports in the U.S.

The NBA is also reportedly going to customize video for Samsung devices, but it is unclear what exactly that means. The report doesn't go into whether the Samsung devices will be Android or Windows-based, but given that they are referred to as tablets and not laptops, Android seems to be the more likely option.

source: WSJ



1. _Bone_

Posts: 2155; Member since: Oct 29, 2012

Best devices, best ads, best PR team. haters in 3... 2... 0.

2. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

Samsung is going "BIG" with the NBA. Constant exposure all the way to June. 100M to Samsung is chump change. Good for Samsung and Android.

11. Daftama

Posts: 641; Member since: Nov 03, 2012

Lock NFL with it and it's a wrap

3. Tsepz_GP

Posts: 1176; Member since: Apr 12, 2012

Sweet! I heard on Bloomberg that even the players will get Samsung phones, excellent work by Sammy.

4. Chris_Bakke

Posts: 247; Member since: Jan 23, 2013

All of the sudden the NBA seems much more appealing.

5. darkkjedii

Posts: 31529; Member since: Feb 05, 2011

Now Sammy's stepping it up, this'll be huge for em. +1 Sammy, just make sure all the calls go The heats way

9. Razrman

Posts: 100; Member since: Dec 05, 2011

Heat? Come on, give the rest of the league a break lol

10. darkkjedii

Posts: 31529; Member since: Feb 05, 2011

Lol, gotta admit they're the team to beat. With D Rose back though, the bulls will be tite too.

6. JewBakaUCFG

Posts: 176; Member since: Sep 25, 2012

So HTC, LeBron and Beats couldn't work something out for the whole league? Lame. It would be nice to see devices embedded into premium seats. Though, I imagine that the upkeep wouldn't be so easy.

7. phonetekmek

Posts: 70; Member since: Oct 04, 2013

You do realize Lebron hass been signed to Samsung for a couple of years, and that HTC divested fully from Beats Audio?

13. Mittal

Posts: 494; Member since: Dec 14, 2011

and invested fully in Sherlock...

8. HouTexan

Posts: 462; Member since: Jan 08, 2012

Basketball season just a day away. Let's go!

12. PapaSmurf

Posts: 10457; Member since: May 14, 2012

This article was published on Sunday but was taken down five.minutes later. Why PA?

14. justsayit

Posts: 256; Member since: May 09, 2013

NO~~~ i don want to see PLASTIC basketball Justkidding :P

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