Samsung and the NBA enter $100M deal to have tablets on the sidelines
posted by Michael H. / Oct 28, 2013, 12:49 PM
Sources are saying that Samsung and the NBA have signed a three-year deal worth $100 million. The NBA will be getting Samsung tablets and TVs to be used courtside for instant replays and other functions; and, of course Samsung suddenly gets a huge amount of exposure during NBA games, which is even bigger because the NBA is the most international of the four major sports in the U.S.
The NBA is also reportedly going to customize video for Samsung devices, but it is unclear what exactly that means. The report doesn't go into whether the Samsung devices will be Android or Windows-based, but given that they are referred to as tablets and not laptops, Android seems to be the more likely option.
Posts: 2155; Member since: Oct 29, 2012
Best devices, best ads, best PR team. haters in 3... 2... 0.
posted on Oct 28, 2013, 12:50 PM 4
Posts: 30786; Member since: Feb 05, 2011
Now Sammy's stepping it up, this'll be huge for em. +1 Sammy, just make sure all the calls go The heats way
posted on Oct 28, 2013, 1:59 PM 0
Posts: 100; Member since: Dec 05, 2011
Heat? Come on, give the rest of the league a break lol
posted on Oct 28, 2013, 3:39 PM 0
Posts: 176; Member since: Sep 25, 2012
So HTC, LeBron and Beats couldn't work something out for the whole league? Lame. It would be nice to see devices embedded into premium seats. Though, I imagine that the upkeep wouldn't be so easy.
posted on Oct 28, 2013, 2:24 PM 0
Posts: 70; Member since: Oct 04, 2013
You do realize Lebron hass been signed to Samsung for a couple of years, and that HTC divested fully from Beats Audio?
posted on Oct 28, 2013, 2:30 PM 2
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