Despite the combination of a weak economy and high priced ads, a mixture that has forced even Pepsi to sit out the Super Bowl for the first time in 20 years, Motorola has decided to show at least one ad during the big game. This info comes from Advertising Age where it is reported that the Schaumburg based firm has coughed up the money for at least one commercial. Company spokesmen are not talking. 30 seconds of air time cost $2.5-$3 million dollars. Which product(s) would Motorola center the ad campaign on? Considering what's at stake, the heavy favorite would be the DROID especially since the Nexus One should be in the hands of the public well before the February 7th kick-off of Super Bowl 44 in Miami. For Motorola, buying a Super Bowl ad is another sign that the cellphone manufacturer has made an amazing recovery from the dead-the same recovery that everyone assumed Palm would be going through by now after the early 2009 introduction of the Palm Pre. Sales of the Pre never came close to expectations after an early June release and it was Motorola's stunning Android 2.0 device that became the first handset able to hang with the iPhone. The DROID also was named Time Magazine's Gadget of the Year, beating out the fourth place iPhone 3GS.
Motorola appears to be the only electronics company marketing itself during the game as the only other tech firms paying up for ads are online firms GoDaddy and HomeAway. The company has promoted phones during the Super Bowl before such as its RAZR and PEBL devices. As for the DROID's carrier, Verizon apparently is not involved in the spots.Motorola DROID Specifications