Today American Express announced that David Yoo has joined its team as the Senior Vice President of Commerce Innovation. American Express said he will, “pioneer new applications and experiences that help American Express Cardmembers shop smarter – whenever and wherever they choose.”
American Express clearly sees mobile as an opportunity as it has previously been gotten involved with other mobile payment projects such as Serve and Google Wallet. It isn’t clear where AMEX might be heading next in the mobile arena, but David Yoo’s experience at Boku growing the service to over 25 million users, 240 carrier partners, and working with content providers such as Facebook, Disnet, and Zynga, will surely be an asset.
source: The Street