Microsoft said to front Windows Phone makers with up to $2.6 billion, Samsung might score the lion's share
posted by Daniel P. / Jan 15, 2014, 5:41 AM
According to perennial leaker of everything Nokia- or Windows-related Eldar Murtazin, Microsoft will begin throwing money at its Windows Phone problem, and as much as $2.6 billion of it, to be precise.
Now that it acquired Nokia's mobile devices section, Redmond will allegedly try to expand the Windows Phone ecosystem additionally by fronting other manufacturers with cold hard cash, enticing them to turn their creativity towards making phones with its mobile operating system, too, not only Android. Makes sense, since Nokia accounts for the vast majority of Windows Phones now, while Samsung, Sony, and the other majors, are shut out.
1080p Windows Phone 8 device. Sony is to eventually get $500 million for its rumored WP handset, Huawei will be fronted with $600 million to swoop on the Chinese market, and the rest of the gang will see Microsoft making it rain with up to $300 million.The distribution of Microsoft resources will allegedly go as follows - as much as $1.2 billion will be given to Samsung for the creation of its
It is not exactly clear what Microsoft will be giving the money for, but part of it might come in the form of waved licensing fees for Windows Phone, which can be $15-$25 per device, so phone makers will be able to get Redmond's mobile OS for free, just like they do with Android. Microsoft could also support them with development costs and marketing efforts, to name a few. In any case, it's clear that this year we'll witness a significant push on the Windows Phone front, and Nokia might be only part of the equation this time.
source: EldarMurtazin (Twitter)
Posts: 132; Member since: Apr 04, 2013
Samsung, Take that $1.2bn and invest it in TIZEN
posted on Jan 15, 2014, 5:43 AM 9
Posts: 3718; Member since: Nov 03, 2012
Now Sammy will provide almost every OS option.
posted on Jan 15, 2014, 6:58 AM 0
Posts: 1144; Member since: Dec 05, 2012
Microsoft couldn't find any better choice than Sammy and Sony.
posted on Jan 15, 2014, 5:44 AM 0
Posts: 347; Member since: May 21, 2013
Samsung, Sony and Huawei are the best choice. Samsung is biggest smartphone manufacturer. Sony is huge in Japan, largest market for apps revenue for both play store and ios. Huawei is one of the fastest growing smartphone maker.
posted on Jan 15, 2014, 12:59 PM 0
Posts: 217; Member since: Apr 06, 2013
I doubt if they will give cash. Most probably they wil provide the OS free of cost. Whatever it is, will be good for the WP OS.
posted on Jan 15, 2014, 5:49 AM 0
Posts: 4062; Member since: Jul 23, 2013
Subsidies are fine, but it is still a profit they aren't earning. Problem is, if Apple with their high margins and what not make about $10 billion per quarter on all their products combined, when exactly does MS expect to recoup their 2.5+ billion handout if they do give it all away? First they have to reach Apple style volume, then Apple style profits (approximately) and then they will make it back...
posted on Jan 15, 2014, 7:38 AM 0
Posts: 629; Member since: Sep 23, 2013
Samsung has no problem using different OSes.If only Nokia could have done that,then we'd see Nokia conquering the world instead of Samsung!!!
posted on Jan 15, 2014, 7:40 AM 2
Posts: 87; Member since: Sep 26, 2013
This unnecessary wasting of resources could easily be averted if Microsoft can make WP OS more attractive and better than Android OS. There is no need to bribe OEMs if they can just make WP OS better or at par with Android. I don't know why they are so adamant and sluggish in feeding and developing WP ecosystem. Receiving money from Microsoft is highly dangerous.... They always screw there partners to a state of moribund!!!
posted on Jan 15, 2014, 8:54 AM 0
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