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Microsoft said to front Windows Phone makers with up to $2.6 billion, Samsung might score the lion's share

Posted: , by Daniel P.

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Microsoft said to front Windows Phone makers with up to $2.6 billion, Samsung might score the lion's share

According to perennial leaker of everything Nokia- or Windows-related Eldar Murtazin, Microsoft will begin throwing money at its Windows Phone problem, and as much as $2.6 billion of it, to be precise.

Now that it acquired Nokia's mobile devices section, Redmond will allegedly try to expand the Windows Phone ecosystem additionally by fronting other manufacturers with cold hard cash, enticing them to turn their creativity towards making phones with its mobile operating system, too, not only Android. Makes sense, since Nokia accounts for the vast majority of Windows Phones now, while Samsung, Sony, and the other majors, are shut out.

The distribution of Microsoft resources will allegedly go as follows - as much as $1.2 billion will be given to Samsung for the creation of its 1080p Windows Phone 8 device. Sony is to eventually get $500 million for its rumored WP handset, Huawei will be fronted with $600 million to swoop on the Chinese market, and the rest of the gang will see Microsoft making it rain with up to $300 million.

It is not exactly clear what Microsoft will be giving the money for, but part of it might come in the form of waved licensing fees for Windows Phone, which can be $15-$25 per device, so phone makers will be able to get Redmond's mobile OS for free, just like they do with Android. Microsoft could also support them with development costs and marketing efforts, to name a few. In any case, it's clear that this year we'll witness a significant push on the Windows Phone front, and Nokia might be only part of the equation this time.

source: EldarMurtazin (Twitter)

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posted on 15 Jan 2014, 05:43 9

1. Just.Saying (Posts: 132; Member since: 04 Apr 2013)

Samsung, Take that $1.2bn and invest it in TIZEN

posted on 15 Jan 2014, 06:01 1

5. anirudhshirsat97 (Posts: 408; Member since: 24 May 2011)

I for one will actually like to see Samsung giving it a good go using windows phone.

posted on 15 Jan 2014, 06:58

7. itsdeepak4u2000 (Posts: 3718; Member since: 03 Nov 2012)

Now Sammy will provide almost every OS option.

posted on 15 Jan 2014, 15:14 1

15. GeekMovement (unregistered)

Maybe Samsung can learn to focus on the quality on each of their flagship devices on different operating systems rather than releasing hundreds of android galaxy variations. (:

posted on 15 Jan 2014, 05:44

2. emadshiny (Posts: 1144; Member since: 05 Dec 2012)

Microsoft couldn't find any better choice than Sammy and Sony.

posted on 15 Jan 2014, 12:59

14. SonyPS4 (Posts: 346; Member since: 21 May 2013)

Samsung, Sony and Huawei are the best choice. Samsung is biggest smartphone manufacturer. Sony is huge in Japan, largest market for apps revenue for both play store and ios. Huawei is one of the fastest growing smartphone maker.

posted on 15 Jan 2014, 05:49

3. Antonyjoseph (Posts: 217; Member since: 06 Apr 2013)

I doubt if they will give cash. Most probably they wil provide the OS free of cost. Whatever it is, will be good for the WP OS.

posted on 15 Jan 2014, 07:38

8. Finalflash (Posts: 3492; Member since: 23 Jul 2013)

Subsidies are fine, but it is still a profit they aren't earning. Problem is, if Apple with their high margins and what not make about $10 billion per quarter on all their products combined, when exactly does MS expect to recoup their 2.5+ billion handout if they do give it all away? First they have to reach Apple style volume, then Apple style profits (approximately) and then they will make it back...

posted on 15 Jan 2014, 05:57 1

4. nasznjoka (Posts: 413; Member since: 05 Oct 2012)

microsoft are a joke

posted on 15 Jan 2014, 10:16 1

13. terabyteRouser (Posts: 457; Member since: 18 Oct 2011)

didn't know microsoft was plural

posted on 15 Jan 2014, 06:38 4

6. uchihakurtz (Posts: 402; Member since: 12 Nov 2012)

Now this is true desperation, lol

posted on 15 Jan 2014, 07:40 2

9. LikeMyself (Posts: 457; Member since: 23 Sep 2013)

Samsung has no problem using different OSes.If only Nokia could have done that,then we'd see Nokia conquering the world instead of Samsung!!!

posted on 15 Jan 2014, 08:04

10. dratomic (Posts: 483; Member since: 09 Oct 2013)

totally true. but look what stubbornness did to them

posted on 15 Jan 2014, 08:08 1

11. jpd514 (Posts: 57; Member since: 08 Nov 2013)

It is a smart move from Microsoft if the money is deducted from licensing fee. This 2.5 billion is from revenues they would never had anyway.

posted on 15 Jan 2014, 08:54

12. Sire3008 (Posts: 87; Member since: 26 Sep 2013)

This unnecessary wasting of resources could easily be averted if Microsoft can make WP OS more attractive and better than Android OS. There is no need to bribe OEMs if they can just make WP OS better or at par with Android. I don't know why they are so adamant and sluggish in feeding and developing WP ecosystem. Receiving money from Microsoft is highly dangerous.... They always screw there partners to a state of moribund!!!

posted on 16 Jan 2014, 02:38

16. b1acktiger (Posts: 223; Member since: 19 May 2012)

Surprised to see HTC in the listed in "Others".

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