Microsoft said to front Windows Phone makers with up to $2.6 billion, Samsung might score the lion's share

According to perennial leaker of everything Nokia- or Windows-related Eldar Murtazin, Microsoft will begin throwing money at its Windows Phone problem, and as much as $2.6 billion of it, to be precise.

Now that it acquired Nokia's mobile devices section, Redmond will allegedly try to expand the Windows Phone ecosystem additionally by fronting other manufacturers with cold hard cash, enticing them to turn their creativity towards making phones with its mobile operating system, too, not only Android. Makes sense, since Nokia accounts for the vast majority of Windows Phones now, while Samsung, Sony, and the other majors, are shut out.

The distribution of Microsoft resources will allegedly go as follows - as much as $1.2 billion will be given to Samsung for the creation of its 1080p Windows Phone 8 device. Sony is to eventually get $500 million for its rumored WP handset, Huawei will be fronted with $600 million to swoop on the Chinese market, and the rest of the gang will see Microsoft making it rain with up to $300 million.

It is not exactly clear what Microsoft will be giving the money for, but part of it might come in the form of waved licensing fees for Windows Phone, which can be $15-$25 per device, so phone makers will be able to get Redmond's mobile OS for free, just like they do with Android. Microsoft could also support them with development costs and marketing efforts, to name a few. In any case, it's clear that this year we'll witness a significant push on the Windows Phone front, and Nokia might be only part of the equation this time.

source: EldarMurtazin (Twitter)



16. b1acktiger

Posts: 223; Member since: May 19, 2012

Surprised to see HTC in the listed in "Others".

12. Sire3008

Posts: 87; Member since: Sep 26, 2013

This unnecessary wasting of resources could easily be averted if Microsoft can make WP OS more attractive and better than Android OS. There is no need to bribe OEMs if they can just make WP OS better or at par with Android. I don't know why they are so adamant and sluggish in feeding and developing WP ecosystem. Receiving money from Microsoft is highly dangerous.... They always screw there partners to a state of moribund!!!

11. jpd514

Posts: 57; Member since: Nov 08, 2013

It is a smart move from Microsoft if the money is deducted from licensing fee. This 2.5 billion is from revenues they would never had anyway.

9. LikeMyself

Posts: 631; Member since: Sep 23, 2013

Samsung has no problem using different OSes.If only Nokia could have done that,then we'd see Nokia conquering the world instead of Samsung!!!

10. dratomic

Posts: 483; Member since: Oct 09, 2013

totally true. but look what stubbornness did to them

6. uchihakurtz

Posts: 429; Member since: Nov 12, 2012

Now this is true desperation, lol

4. nasznjoka

Posts: 418; Member since: Oct 05, 2012

microsoft are a joke

13. terabyteRouser

Posts: 457; Member since: Oct 18, 2011

didn't know microsoft was plural

3. Antonyjoseph

Posts: 217; Member since: Apr 06, 2013

I doubt if they will give cash. Most probably they wil provide the OS free of cost. Whatever it is, will be good for the WP OS.

8. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Subsidies are fine, but it is still a profit they aren't earning. Problem is, if Apple with their high margins and what not make about $10 billion per quarter on all their products combined, when exactly does MS expect to recoup their 2.5+ billion handout if they do give it all away? First they have to reach Apple style volume, then Apple style profits (approximately) and then they will make it back...

2. emadshiny

Posts: 1144; Member since: Dec 05, 2012

Microsoft couldn't find any better choice than Sammy and Sony.

14. SonyPS4

Posts: 347; Member since: May 21, 2013

Samsung, Sony and Huawei are the best choice. Samsung is biggest smartphone manufacturer. Sony is huge in Japan, largest market for apps revenue for both play store and ios. Huawei is one of the fastest growing smartphone maker.

1. Just.Saying

Posts: 132; Member since: Apr 04, 2013

Samsung, Take that $1.2bn and invest it in TIZEN

5. anirudhshirsat97

Posts: 408; Member since: May 24, 2011

I for one will actually like to see Samsung giving it a good go using windows phone.

7. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

Now Sammy will provide almost every OS option.

15. GeekMovement unregistered

Maybe Samsung can learn to focus on the quality on each of their flagship devices on different operating systems rather than releasing hundreds of android galaxy variations. (:

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