Microsoft said to be terminating its Surface tablet line

Microsoft said to be terminating its Surface tablet line
According to a report published on Thursday that cites sources from the upstream supply chain, Microsoft is planning to drop its Surface tablet line. This comes after sales of the Microsoft Surface Pro 3 have come in lower than expected. Microsoft had high hopes for the tablet, but larger-screened smartphones have recently been taking business away from tablets.

The first two generations of Surface slates are said to have produced losses of $1.7 billion for the manufacturer. Microsoft is now expected to ship less than 1 million units of the Surface Pro 3, which was aimed at enterprise users. In addition, sources say that Microsoft is backing away from developing the next-gen Surface tablets.

Microsoft had been expected to unveil the Surface mini at the same time that the Surface Pro 3 was introduced last May. But the manufacturer's lack of confidence in the product led it to cancel production of the model. Now, it seems that Microsoft has lost confidence in the whole line.


source: DigiTimes

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Surface Pro 3
  • Display 12.0" 2160 x 1440 pixels
  • Camera 5 MP / 5 MP front
  • Processor Intel Core i7
  • Storage 512 GB

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67 Comments

1. zunaidahmed

Posts: 1185; Member since: Dec 24, 2011

damn, really liked the surface pro... I think the main reason for the low sales is because of price....

4. cozze02

Posts: 132; Member since: Nov 25, 2012

Yeah, I had a surface pro 2 but just couldn't get over how much I paid for it. So I ended up selling it on eBay. Very good quality tablets though.

20. sgodsell

Posts: 7533; Member since: Mar 16, 2013

The Surface prices are just ridiculous, especially when you look at the Surface Pro pricing.

39. vincelongman

Posts: 5746; Member since: Feb 10, 2013

The i3 & i5 128GB Surface Pro 3 pricing aren't that when compare with other Ultrabook/MacBooks The higher option are worse value e.g. $130+$800 for i3 Pro 3 ($130 is for type cover) $1000 for Air (13" because the Pro 3's screen is closer to the 13") $130+$1000 for Pro 3 (same specs as $1000 Air $130 more) $1200 Air with 256 GB $130+1300 for Pro 3 with 256GB ($230 more) $1450 Air with 256GB, i7, 8GB $130+$1550 Pro 3 with 256GB i7,8GB ($230 more) $1750 Air with 512GB,i7,8GB $130+$1950 Pro 3 with 512GB,i7,8GB ($330 more) But in a way they not too bad since the Pro 3 is tablet, e.g. the iPad Air cost another $499 On another note the Macbook Air and other Ultrabooks are over priced compared to other laptops

67. Nine1Sickness

Posts: 896; Member since: Jan 30, 2011

How much did Microsoft pay you to post this up?

59. techperson211

Posts: 1280; Member since: Feb 27, 2014

I was waiting for these beast to come out to our region.damn!! Pricing is the problem here. Really wanted to buy those i7. Maybe vaio will come up with something better and a descent price.

27. faptastic

Posts: 65; Member since: Aug 19, 2014

Every other news source that talks about this report states this is only for Surface ARM tablets and not the Pro series. Fortunately as I really like the pro series. Hence we will see a Surface pro 4 most likely.

7. XperiaFanZone

Posts: 2280; Member since: Sep 21, 2012

I was waiting for the Pro 4 :(

62. miloTheGreat

Posts: 6; Member since: Oct 10, 2014

Its being held back for Intel to get their Broadwell processors finalised. But yes, this will be a killer proc for battery life and size.

18. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Lol!!!! You actually believe this BS? ................http://m.wpcentral.com/satya-nadella-says-microsoft-has-full-and-sustained-support-surface-program ................ Now, it looks like Surface RT might be done for, but Pro's still a go.

21. sgodsell

Posts: 7533; Member since: Mar 16, 2013

The Surface Pro pricing is terrible. Plain and simple. The Surface RT is suppose to merge with Window Phone. Also there is hardly any apps for Surface RT. Surface RT should have never been released.

29. faptastic

Posts: 65; Member since: Aug 19, 2014

Is it really? For the price of an ipad you get a device that is so far ahead of an ipad that it makes any ipad look like a really expensive Lego brick. Most comparable devices aren't notably cheaper and when they do they suffer a lot in lack of features, quality, size and performance. The arm versions are unusual and weird and hey shouldn't exist, but the pro pricing is not overly expensive, especially not compared to the apple devices that are out there.

40. emoemeka

Posts: 20; Member since: Oct 09, 2014

The Surface Pro 3 is 1K! It is going to be hard to justify the value proposition for that to most consumers. I bought one when they came out and the total price was $1500. I know people keep comparing it to a laptop but a tablet is not a laptop unless it can be used comfortably on a lap.

60. miloTheGreat

Posts: 6; Member since: Oct 10, 2014

It does fit very comfortably on a lap, and doesn't cook your genitals.

45. Liveitup

Posts: 1798; Member since: Jan 07, 2014

He trolls don't bother too much with him.

49. sgodsell

Posts: 7533; Member since: Mar 16, 2013

Windows RT put it simply. There is still no apps.

42. vincelongman

Posts: 5746; Member since: Feb 10, 2013

Remember the Pro has Ultrabook/MacBooks components, hence it looks overpriced compared to the iPads The i3 & i5 128GB Surface Pro 3 pricing aren't that when compare with other Ultrabook/MacBooks The higher option are worse value though e.g. $130+$800 for i3 Pro 3 ($130 is for type cover) $1000 for Air (13" because the Pro 3's screen is closer to the 13") $130+$1000 for Pro 3 (same specs as $1000 Air $130 more) $1200 Air with 256 GB $130+1300 for Pro 3 with 256GB ($230 more) $1450 Air with 256GB, i7, 8GB $130+$1550 Pro 3 with 256GB i7,8GB ($230 more) $1750 Air with 512GB,i7,8GB $130+$1950 Pro 3 with 512GB,i7,8GB ($330 more) But in a way they not too bad since the Pro 3 is tablet, e.g. the iPad Air cost another $499 On another note the Macbook Air and other Ultrabooks are over priced compared to other laptops

48. Bigdtown23

Posts: 1; Member since: Oct 09, 2014

i always wanted to try it out, but it was just way too expensive..

50. AnTuTu

Posts: 1621; Member since: Oct 14, 2012

Surface pro are great tablets. Only price is stopping me from buying these :( Come on MS don't terminate the line but come up with some good pricing?

52. engineer-1701d unregistered

the only failure here is the price people wont buy a 1200 tablet when a fully pc with mega stats cost half that. If ms drops the price to 800 for biggest and 400 for smaller they would have taken the market. but hey looks like we have a fire sale again cant wait to get one i need to replace my 5 year old laptop.

63. abrusia

Posts: 1; Member since: Oct 10, 2014

This is pure FUD. Go to the Surface Blog and read what was posted on Oct. 9th - title of the article is Surface Pro 3 is for Business Especially

2. tntwit

Posts: 84; Member since: Sep 11, 2012

I don't think a 12 inch tablet running desktop software was ever competing with large screen phones. I really like the Surface Pro 3, and I doubt I'm alone. The deal breaker is the high price tag and I think that is really what has hampered sales.

38. downphoenix

Posts: 3165; Member since: Jun 19, 2010

This is true, the Surface Pro is priced higher than many other convertibles, Walmart in my area was selling a full on Windows 8 Laptop/Tablet convertible with a Core i3 in it for about 400$ recently.

51. AnTuTu

Posts: 1621; Member since: Oct 14, 2012

Surface are probably one of the best hardware from MS. Used Surface Pro 3 for few days and fell in love with it. But it was just way too expensive :(

3. VTEChump

Posts: 12; Member since: Jul 19, 2013

Really? In other news, posted TODAY on surface blog... “We believe a strength of the Microsoft platform for enterprise is the rich ecosystem of hardware and applications developed by our partners, the community at large, and some of our own teams at Microsoft. In particular with Microsoft Surface Pro 3 we are now offering an enterprise-class device that can deliver great end user productivity. Microsoft is putting its full and sustained support behind the ongoing Surface program as one of a number of great hardware choices for businesses large and small.” – Satya Nadella, Microsoft CEO

5. VTEChump

Posts: 12; Member since: Jul 19, 2013

These two stories could not be more antithetical. So which is credible?

15. sprockkets

Posts: 1612; Member since: Jan 16, 2012

Digitimes usually is wrong. But MS being in for the long haul is because they have no choice. See xbox, WPx, and every other failed hardware line MS made, aside from mice/keyboards. Note, xbox is no longer a failure and might now have started to make a profit.

25. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

It has made profits in the past with the 360, there is even financial reports that showed it turned a profit. However when you through R&D into the mix for the xone, it went backwards. This is nothing new, this has happened since the ps1, and even before it is why most companies got out, Atari, Sega, the list is very long. The longer term goal is to get MS into the living rooms, which they have in the order of 70million homes.

34. Penny

Posts: 1869; Member since: Feb 04, 2011

According to most sources, Microsoft is moving away from ARM based Surface tablets, but have expressed their support for the Surface Pro tablet business. Among those sources are sites like WPCentral, which usually have a good dialogue and accurate info coming from Microsoft, and even Satya Nadella himself. Basically, Digitimes, the source for this article, is incorrect. They made wildly inaccurate assumptions and jumped to this conclusion. What I can't fathom is why PA chose to use this source rather than many more reputable ones out there right now.

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