Microsoft has been on full steam of late and is in the process of improving its Windows Marketplace for Mobile. Although they can be classified as being new to the apps portal market, they're doing their best in making the experience to be as smooth as possible by addressing some much needed features into their ecosystem – both targeting the end user experience and the one delivered to developers that are submitting apps. First of all, Microsoft has resolved the issue about downloading apps and installing them directly to a memory card. Users can now choose which area to install apps – it comes into play when certain handsets just don't pack enough on-board storage. There is also a new feature called World View that allows Marketplace users to peruse the applications that are found on other geographical catalogs – meaning a user in Barcelona and easily access the English US catalog and vice versa. Microsoft will also implement a new smart search function that enables users to search for apps or games that include any of the terms they use for the search. Users can expect to see all of these implementations executed in due time as Microsoft also plans to aggressive target the market with their next generation platform.