LG today finally announced a mini version of its G3 flagship smartphone. The device has two names: LG G3 Beat (for Asia), and LG G3 s (this name will be used in Europe). According to LG, the new handset is here “to address the growing low- to mid-tier segment of smartphone customers who want a great device that’s more compact but still powerful enough to run the most popular apps.” This being said, we have to mention that the G3 Beat is exactly what we were expecting it to be: a slightly smaller G3 with less-advanced features.
Obviously running Android 4.4 KitKat with LG’s new UX (the same that’s found on the larger G3), the G3 Beat / G3 s sports a 5-inch IPS display with 720 x 1,280 pixels and a screen-to-body ratio of 74.1% - “the highest in the mid-tier smartphone segment.” The device is powered by a quad-core 1.2GHz Qualcomm Snapdragon 400 processor, and there’s only 1GB of RAM on board, not 2GB as previously rumored. Other features: 8MP rear camera with Laser Auto Focus, 1.3MP front-facing camera, 8GB of internal memory, microSD card support, and a 2,540 mAh removable battery.
“Smartphone manufacturers cannot ignore this growing segment of consumers who want the best balance of looks, features, performance and, of course, price. The LG G3 Beat represents our commitment to the mid-tier smartphone market that demands mature technology, proven branding, great innovation and attractive price, all in a single device,” declared Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company.
The G3 Beat will be first available in LG’s home country (South Korea), where customers should be able to find it starting July 18. Just like its bigger brother, the new smartphone will have three color versions: black, white, and gold. So, any takers?