Kuo: Apple's Siri-powered smart speaker to be priced higher than the new Amazon Echo Show

Kuo: Apple's Siri-powered smart speaker to be priced higher than the new Amazon Echo Show
As you probably know by now, Apple is rumored to be introducing its own smart speaker next month at WWDC. The latest word we have about this device is that Apple is putting the finishing touches on the product, which will feature a speaker made by Beats, and the Siri virtual personal assistant. Amazon, who created the category with the Amazon Echo back in 2015, has raised the bar with its introduction last week of the Amazon Echo Show. This model, which resembles an office intercom, comes with a 7-inch touchscreen display, and adds a 5MP camera. It also will be able to make phone calls between other Alexa powered devices, including the Huawei Mate 9, which comes with a native Alexa app.

According to KGI securities Apple analyst Ming-Chi Kuo, you'll be digging a little deeper into your wallet if you plan on buying Apple's smart speaker (which we should remind you, has yet to be introduced) instead of the new Amazon Echo Show. Apple's speaker is also expected to include a touch screen and a camera, and Kuo says that it will be priced above the $229.99 that Amazon is charging to pre-order the Echo Show (which will start shipping on June 28th). Pricing yourself above the leader of a category, especially one that has 70.6% of the U.S. market, isn't usually the way to eat into that leader's market share; then again, Apple doesn't usually play by the normal rules of marketing..

Besides discussing the new Apple smart speaker, Kuo mentioned to clients that Apple will be introducing its long awaited 10.5-inch Apple iPad Pro at WWDC. This confirms a computer screenshot we showed you last week that revealed a June launch of special cases built for the device. Despite having a larger display than the Apple iPad Pro 9.7, the total size of the new tablet is rumored to be the same. That is due to a major shrinkage in bezels expected for the iPad Pro 10.5. There has been talk of a display that is nearly edge-to-edge, which could give us an idea what the Apple iPhone 8 will look like.

Kuo did not say anything about Touch ID on the new iPad Pro. However, if the bezels are reduced by a sizeable amount, we just might get to see whether Apple has conquered the technology that would allow it to embed the fingerprint scanner under the touchscreen display. That has been rumored to be a major iPhone 8 feature, although Apple is said to be having trouble with it. That would force the company to revert to Plan "B," which is simply putting a Touch ID button on the back of the iPhone 8.

Toss in the rather implausible rumor that iPhone 8 will be introduced next month at WWDC, and well, you get a June developer conference that might be the most anticipated in years.  For 2017, WWDC will run from June 5th to June 9th.

source: BGR



1. BradyCrack

Posts: 835; Member since: Dec 29, 2015

I hope a Siri improvement will happen on all iDevices. Siri is trash compared to her competitors. I really couldn't care less for a Apple standalone smart speaker, any for that matter. I just don't see the point to it. Would much rather a better Siri overall, or maybe make the iPad the smart-home hub? That would be interesting. Give it more of a purpose.

8. ahmuzencab

Posts: 192; Member since: May 12, 2017

Meh.. all voice assistants aren't where they should be and need serious improvements. They are all limited in their own way. Some better in some fields and worse in others. I do hope they improve Siri and Cortana, as I use an iPhone and actively use Cortana on my desktop.

12. sgodsell

Posts: 7621; Member since: Mar 16, 2013

Ahmuzencab Cortana will never have the integration that Siri has on iOS. It's the same for Google Now and Assistant. Apple doesn't allow it. The problem with iOS is those apps have to be running in the foreground. Even Android allows Cortana as well as other apps to run in the background. That is why Cortana runs so much better on Android than iOS. For that matter any app that needs to run in the background is better suited on Android than iOS. Because Apple doesn't give it's developers access to those things.

13. ahmuzencab

Posts: 192; Member since: May 12, 2017

I use Cortana on my home office PC. I feel it needs a grand amount of work, just like Siri on iOS. I'm not recently familiar with Google Now/Assistant. Last time I had an Android device was the Note 4 :/

9. sgodsell

Posts: 7621; Member since: Mar 16, 2013

Apple's speaker priced higher than the competition. Wow, nobody saw that one coming! Really? Most likely Apples​ Siri speaker will take on some of Google's Home advantages​ with their Chromecast. In other words Apple's speaker will allow users to play things directly on Apple's TV. Similar to Google Home when they ask to play a movie, video, or some music through their TV via their Chromecast.

2. Finalflash

Posts: 4063; Member since: Jul 23, 2013

And as always, they will announce nothing of substance again. No iPhone, a copycat home assistant, a few gimmicky charity stunts with rich people in Africa with 10 different Apple watches running in front of starving people, a few graphs about making tons of money, and then to software demos.

3. BradyCrack

Posts: 835; Member since: Dec 29, 2015


20. Finalflash

Posts: 4063; Member since: Jul 23, 2013

WWDC and the potential announcements of world changing tech.

6. whatev

Posts: 2444; Member since: Oct 28, 2015

Just like every Samsung and android announcement in general that nobody cares, but the difference is that Samsung nor any other android oem could never show any graphs about making tons of money, and the software demos can be tested by users two years later

10. tedkord

Posts: 17514; Member since: Jun 17, 2009

So, Samsung doesn't make tons of money? Tell me more about your strange, alternate reality.

4. Kil4thril

Posts: 80; Member since: Oct 05, 2016

I'm so shocked that an Apple device will cost more

5. RajRicardo

Posts: 505; Member since: Feb 28, 2014

Apple's *anything* will be priced higher than the competition. Whats new?

11. tedkord

Posts: 17514; Member since: Jun 17, 2009

To be fair, their music streaming service is priced the same, and is actually better for the family subscription.

14. ahmuzencab

Posts: 192; Member since: May 12, 2017

Cloud storage as well. 99¢ for 50 gigs, a month, I believe. I could be wrong - I use Google Photos

7. meanestgenius

Posts: 22842; Member since: May 28, 2014

I'm not surprised by this. Considering Apple's pricing on its current products, I don't think this news will surprise anyone. Definitely not a way to get a foothold in this market, especially with such a commanding lead that Amazon possesses and them not resting on their laurels in this market, either.

15. slannmage

Posts: 289; Member since: Mar 26, 2013

The first thing I do is disable Siri because Apple don't allow you to turn off the hold home button to launch Siri. That function is something that annoys every single iPhone owner I know. Which means I cannot use it on my Apple Watch either which is just so odd you have to turn it off or put up with hold the home button to launch. That said l, Siri is crap.

16. hpspectrex360

Posts: 61; Member since: May 10, 2017

More expensive than the Echo? What a surprise.

17. hpspectrex360

Posts: 61; Member since: May 10, 2017

Apple isn't really an innovative company anymore. Instead of coming up with new stuff, all they do is try to improve what others have started. Although that's not a bad thing, it's not what Apple used to be.

18. nctx77

Posts: 2540; Member since: Sep 03, 2013

I don't really see the point of these devices, but if the speaker(S) are much better for playing music, it could justify the higher price. That depending on how much higher it is.

19. nctx77

Posts: 2540; Member since: Sep 03, 2013

Ass for market share, you never underestimate Apple. Samsung had a similiar market share of the smart watch game prior too Apple Watch. Blackberry......you get the point. Also, that 70 percent market share is of the non screen cheaper version. It's yet to be seen if Apple makes one of those.

21. Lumia_Luigi

Posts: 173; Member since: Mar 22, 2017

In other news, water happens to be wet

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