Amazon has over 70% of the U.S. smart speaker market; call capable models coming?

Amazon has over 70% of the U.S. smart speaker market; call capable models coming?
Considering that the Amazon Echo was the first device in the category, it really is no surprise that Amazon has a huge share of the smart speaker market in the U.S.. For those of you not familiar with the product, the smart speaker combines, well, a speaker with an AI personal assistant. The Echo combines its speaker with the Alexa virtual assistant. Google Home includes a speaker that integrates with Google Assistant. Microsoft's upcoming Invoke will match a premium Harman Korman speaker with Cortana. And Apple is rumored to be prepping one for introduction at WWDC next month that will feature Siri.

The devices are used to control smart home appliances, stream music on demand, learn sports scores, news the weather and much more. The next-gen Echo is rumored to include a screen, and Apple's version could include both a screen and a camera.

Amazon's Echo and Dot devices currently own 70.6% of the U.S. market for this product according to analytics firm eMarketer. In second place is the Google Home with a 23.8% share. Overall, there will be 35.6 million active users of the device in the states this year, more than double the number of active users in 2016.

While the next-generation smart speakers should include a screen and possibly a camera, some will come with the ability to make phone calls. For example, Microsoft's Invoke will allow users to make phone calls by using Cortana to place them, helped along by the device's Skype integration. There is speculation that Amazon and Google will both add phone calls to the capabilities of their respective smart speakers.


source: eMarketer, SeekingAlpha via NYPost

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6 Comments

1. kiko007

Posts: 7493; Member since: Feb 17, 2016

The first two (Amazon and Google) are no suprise to anyone. One question though... who are these "others"?

2. meanestgenius

Posts: 22108; Member since: May 28, 2014

Amazon really has little to no competition in this area. Alexa is awesome, and Amazon just keeps adding more and more features to it. Looking forward to the next iteration of Amazon Echo.

3. JocularJ

Posts: 221; Member since: Apr 27, 2011

Does anyone else see the irony of what Amazon is doing? They failed miserably making a phone. Now, years later, they make the best selling AI speakers and future models will have a screen, camera, and be call capable. Sounds a little like a phone does it not?

4. meanestgenius

Posts: 22108; Member since: May 28, 2014

That's actually pretty smart of Amazon, and kind of amazing. Will be even more so if next generation Amazon Echo's take a SIM card.

5. Tziggy14

Posts: 624; Member since: Sep 02, 2014

Amazon has this market locked. They missed out on smartphones but they definitely made sure not to repeat the same mistake by getting a head start in voice speaker assistants. They have no equal.

6. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

The difference with Amazon is that play main target audience are in confined in US. Apple, Microsoft and Google has global audience.

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