How analysts fared with their expectations for the 2018 Apple iPhone line-up

How analysts fared with their expectations for the 2018 Apple iPhone line-up
The dust has settled, and Apple has now taken the wraps off of the 2018 Apple iPhone models. As expected, there is the 5.8-inch iPhone XS, the 6.5-inch iPhone XS Max, and the 6.1-inch LCD iPhone XR. So how well did the securities analysts do with their forecasts about these models? Well, as early as September 2017, just a couple of weeks after last year's iPhones were unveiled, a report out of Korea noted that Apple had dropped plans for a 5.3-inch OLED screened model for 2018, and replaced it with a 6 inch LCD unit. The same story called for the remaining OLED iPhones to carry a 5.85-inch display and a large 6.46-inch screen. And that was nearly a full year ago.

That very same month, reliable analyst Ming Chi-Kuo was calling for the TrueDepth Camera, and thus Face ID, to appear on all three new iOS powered handsets for the following year. By December 2017, it already was pretty much settled that Apple was working on three new phones for 2018. Kuo told clients to expect two OLED screened models (5.8-inches and 6.5-inches) and one with a 6.1-inch LCD display. Based on Apple's past naming history, the OLED units were dubbed the iPhone Xs and iPhone Xs Plus. The iPhone with the 6.1-inch screen was called the iPhone 9.

Most of the leaks, both good and bad ones, dealt with the 6.1-inch LCD model. Again, it was Kuo who correctly told clients back in January that the device will not support 3D Touch. This past July, several analysts called for the unit to be sold in a plethora of color options. As it turned out, the iPhone XR will be available in six colors.

By August, we had a pretty good idea what the new iPhones were going to look like thanks to mock ups created from leaked specs, and dummy units.

While every year the unveiling of the new iPhone models gets less suspenseful, there were some questions answered today. One, will Apple employ an older SoC for the iPhone XR, was answered by Apple with a resounding "No." All three phones are powered by the A12 Bionic chipset. Additionally, back in July there was talk about Apple putting a fast charger in the box with the new handsets. That turned out not to be the case, although for an extra $68, the necessary components can be purchased. And we can't end this story without mentioning the pricing of the iPhone XR. Just in the last few weeks alone, we have seen analysts price this model as high as $849. As it turned out, Apple tagged its most affordable 2018 handset at $749 for the 64GB variant.

Leaks about the 2019 iPhones have already started showing up. Once again, it is Ming-Chi Kuo at the forefront. He expects next year's models to have "marked innovations," with the TrueDepth Camera to be found on both sides of the 2019 iPhone models. The big question is whether we will once again basically know what to expect from Apple by the time Spring and Summer arrive next year.



1. Atechguy0

Posts: 918; Member since: Aug 03, 2018

It's misleading when you say it's only $749 for the lowest priced 64 GB iPhone Xr, especially when you have to throw in the extra costs of the fast charger, cable, and now the 3.5mm audio jack dongle as well. In Canada it's $1029 for the Xr, and $100 extra for the 3 items. Therefore it's $1129 CAD for the 64 GB iPhone Xr. That's definitely not on the affordable side.

5. thxultra

Posts: 450; Member since: Oct 16, 2014

Apple was super smart with the Xr. Most people can care less about a fast charger. A good portion use the headphones that come with the phone. You are confusing the masses with people on this site and that just isn't reality. The Xr will sell like crazy and I bet it is the top selling iphone for the next year. I bet the xs is the weakest selling.

9. kucma

Posts: 86; Member since: Feb 01, 2017

Still cheaper than New Zealand. Hardly affordable let alone budget and that’s for the base Xr model. I seriously want to see how many Max units they will sell at this price. Biggest loss at the Xr is 3D Touch but everything else is hardly worth a price difference and definitely not THAT much of a difference!

4. redmd

Posts: 1926; Member since: Oct 26, 2011

That 5.3 inch iPhone would be dope. I miss small screen phones.

6. LouisMariano5

Posts: 63; Member since: Sep 22, 2014

i wouldn't buy anything but the iPhone 8 at 599.00 thats the best deal they had to offer.... YAWN !

7. CreeDiddy

Posts: 2147; Member since: Nov 04, 2011

I see Apple missing all of their sales numbers with the crazy 512gb pricing and lack of innovation. No Apple Pencil, No AirPower, slight bump on the A12, just shocked! I give much respect ✊ to Samsung Note 9!

10. midan

Posts: 2722; Member since: Oct 09, 2017

"I see Apple missing all of their sales numbers with the crazy 512gb pricing and lack of innovation. " Same thing been said every year and yet every year they sell lot, just like this year too. Apple released 3 great phones and many people who haven't upgraded to 8/8+/x will upgrade to These, phone can't get much better tha this.

8. kucma

Posts: 86; Member since: Feb 01, 2017

The “affordable, budget” basic Xr model when converted back to USD is USD916 in New Zealand. Don’t know who would consider this budget... Not to mention that Max is USD1375 here for a base model... The 512gb model comes to USD1835! Well done Apple! I will be getting a Xr as I need dual Sim for work but almost paying a price for Xs here...

11. cncrim

Posts: 1586; Member since: Aug 15, 2011

Word has different definitions to different people. Well Apple making crazy money and hungry shareholders want more. Hey dont blame them blame the buyer keep fall in same scheme.

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