With the unveiling of the 2018 Apple iPhone models expected this coming Wednesday, the company will reportedly introduce three new devices including a lower-priced variant. This is the unit that should feature a 6.1-inch LCD display, no 3D Touch, and a lonely single camera lens on the back. According to Goldman Sachs analyst Rod Hall, the actual price of this handset will start at $849, $150 higher than some other Wall Street types are predicting. He says that Apple could have some wiggle room to bring the price down to $799.
"We also take this opportunity to eat our hat somewhat on our cautious stance this Summer. We had expected worse iPhone X demand and some pullback in the stock — clearly neither of these two things happened."-Rod Hall, analyst, Goldman Sachs