HTC

HTC to consider making four changes including the use of MediaTek chips for low to mid-range models

HTC to consider making four changes including the use of MediaTek chips for low to mid-range models
Nomura Securities is one of the top investment houses in the Asian region. A published report on Friday explains four changes that HTC is considering in order to turn things around. First, to recap, last quarter, the company reported its first quarterly operating loss ever. While CEO Peter Chou recently gave back some of his marketing duties to Chairwoman Cher Wang, Chou said that the problem with HTC was with its low to mid-range models. The executive said that the flagship HTC One is selling well. And there is talk of HTC returning to its contract manufacturing roots by producing a line of Android flavored handsets for Amazon.

According to Nomura, HTC is considering a four part plan that has already started with Chairwoman Wang taking responsibility for sales and supply chain management. CEO Chou will deal with product development. In addition, HTC might also start outsourcing some of its production to Foxconn and Winstron. The third change has to do with the use of low cost supplier MediaTek for chips. This might help HTC lower costs of low to mid-range models, exactly where the Taiwan based manufacturer is having problems. And the silicon slinger's MT6592, the first true octa-core processor, will be shipping next month.

The last change would be for HTC to form new strategic partnerships. There is speculation that the globe's largest carrier, China Mobile, could be looking to team up with the troubled manufacturer. With 750 million subscribers, China Mobile is a good friend for a handset producer to have,

The bottom line though, is that HTC does not seem to know how to market its phones. Spending $12 million on Robert Downey Jr. was a bad idea although the problem was the actual campaign itself. We don't see silly little green trolls dancing at a car wash conveying to people the reasons that they should be buying the HTC One. As we have said on these pages going back to the Palm Pre, the ads that work are the ones that show a particular phone in action. Phone buyers want to see features.

Thanks, Anonymous Tipster!

source: ChinaPost via GforGames

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42 Comments

1. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

What about the marketing? You can't sell well without a good marketing, I can't see a single ad of HTC phones on TV and billboards. If HTC don't improve the marketing, Here's To Change will become Hold The Crap.

8. amats69

Posts: 1527; Member since: Nov 12, 2012

Marketing is part of the first plan.Chairwoman Wang is now incharcge of it...I just Hope Mrs Wang made a change on HTC's poor MArketing.

19. Birds

Posts: 1172; Member since: Nov 21, 2011

Yes, marketing and pricing are their main issues. Like why would they price the HTC One at 575$ then turn around and price the HTC One mini at 515$ You might as well cough up the extra 60 dollars for a much more well executed phone. The spec difference between the phones is what makes it a bad deal. They could have stayed the dual core route, just put an Adreno 320 (Instead of 305) coupled with 2 gigs of ram. And I haven't seen any AT&T commercials about the HTC One Mini. And I beleive the HTC One Max will flop...Sorry, as hard core a fan I am of HTC, the device only filled a super size screen niche not a phablet niche and due to that, It is not a competitor to the Galaxy Note 3. It is a competitor to the Galaxy Mega 6.3 which it has similar specs to it. But, you know, this is HTC's first attempt in the phablet space so this device, whether it was HTC's intent or not, is being pitted against the Galaxy Note 3.... Especially with its 800$ pricing...

2. D.Aceveda

Posts: 432; Member since: Jun 30, 2012

I think HTC of 2012 had a good plan. The One X, S, and V were great and made sense. A high end flag ship, mid tier, and budget model. Til this day I love the One X more than the current One. Also variation is a GOOD THING. Sprint had its own One X variant (Evo 4G LTE) Why did HTC go with a "One phone fits all approach"

5. Mittal

Posts: 494; Member since: Dec 14, 2011

i hear you sir! HTC 2012 lineup was great! Personally i also find the One X and even One S design better than the current One (i actually fail to see the reason behind the hype behind the One).... I have the One S and to me its the best ! Also, making different design phones is a good idea than to be making different sized knock offs of the flagships.. i hate that practice!!

24. amats69

Posts: 1527; Member since: Nov 12, 2012

I owned htc one x b4 and currently i have the htc one. Dude one x is a good phone but not as good as the htc one..one x still have lags while one got a buttery smooth experience..design wise they have both fantastic design.given because htc really have a beautiful phone eversince.but i still prefer the aluminum design of the one.

3. woodshop20

Posts: 459; Member since: Sep 14, 2013

To all you Mediatek bashers: It's not meant to compare with the likes of Exynos and Snapdragon. Their CPUs offer decent performance at an absurdly cheap price. If Mediatek weren't to exist, then we'd have a monopoly like there is right now in the desktop market, allowing Qualcomm to unjustifiably drive up their prices. If you don't like their chipsets, don't buy phones with them! But expect to pay a lot more for a slight increase in performance.

6. Mittal

Posts: 494; Member since: Dec 14, 2011

uhh... i thumbed you up for that but i could not find a post above bashing MT while writing this... you should have waited for an appropriate time :P

7. woodshop20

Posts: 459; Member since: Sep 14, 2013

Sorry, preemptive strike as the comment was bound to appear.

9. o0Exia0o

Posts: 903; Member since: Feb 01, 2013

Ya, I hate mediatek also. Such crappy proformance. I mean they are built in chineese sweat shops for god sakes! Who in thier right mind would use...... I mean.....Oh sorry. I just had to after what you said. LMFAO ;P

40. artealis

Posts: 98; Member since: Dec 15, 2010

yeah same with your expensive shiny apple iphone, all parts made by chinese, built and assembled by chinese the proccesor 64bit wow, produce by taiwanese manufacture which is also a chinese. who in their right mind will buy and use that??

10. D.Aceveda

Posts: 432; Member since: Jun 30, 2012

MT chips are good for what they are. Make no mistake they are budget oriented SoCs. They're octa-core chip uses 8, A7 based cores which in terms of speed is only as fast as a quad core A15 based chip. That being said. I think they would be great in low end and maybe in mid tier phones but MT still has a while to go til they are a direct competitor performance wise with Qualcomm, Nvidia, Samsung etc

16. taikucing unregistered

Mediatek is not only weak in CPU performance, but also GPU performance and has GPS & and heat problem. Why doesn't HTC use Qualcomm Snapdragon S4 play? Qualcomm entry level CPUs are cheaper now. Even some cheap Chinese phones are starting to use Qualcomm instead of MTK. I see some $120 Chinese phones that use dual core Snapdragon S4 in my country. Even $200 Lenovo A706 uses quad core Snapdragon.

30. jibraihimi

Posts: 815; Member since: Nov 29, 2011

I assume that you had used mediatek based phones, and speaking about those chips based on your experience, if you haven't used mediatek based phones then stop being a troll...... I'm using Mediatek Mtk6589 based phone, and till now I haven't faced any problem with the phone, it ran every application out there in play store, and all the highend games without any hiccups, till now never faced any heating problem with my device, only issue that you can assign with mediatek based chips are Gps issue, apart from gps everything works fine, and for the price points at which mediatek phones are available in my country, I will say that mediatek based phones are awesome, if you purchase phones of big companies in under 200$, then always be ready for the lags that will come with those phones, but nothing of that sort in mediatek based phones, and I had also tried lots of launchers and different ROM's on this phone without any issue...........

22. PBXtech

Posts: 1032; Member since: Oct 21, 2013

Not only that, but if Google does make Android 4.4+ run better on lower spec equipment, then this move is solidified even more. If not, it's still only going to be used for low to mid-end models so performance matches the price point. All of these moves look good, nice to see HTC being proactive and gearing up for a better future.

4. jibraihimi

Posts: 815; Member since: Nov 29, 2011

Hope they will price their Low and midrange models decently, if they are going to use mediatek processors in their phone, because currently their low and midrange model'd pricing in country like India is very absurd...........

11. tiara6918

Posts: 2263; Member since: Apr 26, 2012

Bring back the sensation, rhyme and wildfire. With just the right strategy, these products would be a hit

13. Mittal

Posts: 494; Member since: Dec 14, 2011

Rhyme was actually a very good phone. But killed by the decision to keep the price sky high!

12. Andrewtst

Posts: 696; Member since: Jan 25, 2009

Without marketing, you still going to die pretty soon.

14. kanagadeepan

Posts: 1264; Member since: Jan 24, 2012

Its because of their pricing, they are a failure in India... Even if they are going to use mediatek chips I don't think they will price their phones reasonably...

17. taikucing unregistered

yeah, I think the problem of HTC is the pricing. Many Chinese phones are using Qualcomm CPU now but they are still cheap. Lenovo A706 uses Qualcomm Snapdragon S4 play & 1 GB RAM but it costs $200! The price difference of qualcomm vs mediatek based phones is just $10 - $20. Famous brands like Sony, Samsung and HTC fail to sell their phones in low - mid end market in my country because of the price. In low end market, Chinese phone rules.

15. rusticguy

Posts: 2828; Member since: Aug 11, 2012

Fifth chgange -- Give up Apple's greed and policy. Provide removable batteries and competitive pricing. India their phones are so expensive -- Apple's greed & policy in play. No one cares about HTC much in India. If they don't do this then who knows they would also start contract manufacturing for Lava, Karbon and Micromax also :)

18. Taters

Posts: 6474; Member since: Jan 28, 2013

Funny how Alan F and HTC fans have masters in marketing now. Every company has access to the same pool of marketing talent and portfolios and resumes. So unless HTC is really bad at choosing from this talent pool, the 12 billion they paid for their campaign isn't the problem. I think it is about time that people just accept that their products just aren't that great. It is easy to fall victim to preconceived notions and be biased towards your preferences. Maybe people just think Apple and Samsung is flat out better and no amount of excellent marketing will change that. Just because you think that HTC should be doing better it doesn't mean 80% of the population believes that. I personally think that they should being doing worse and the people with low IQ are keeping them afloat. They should easily be in the same boat as Blackberry, moto, and Nokia now. Either bought out for scrap parts or shopped around.

23. djHidroid

Posts: 9; Member since: Sep 18, 2013

HTC is not being kept afloat by individuals with low iqs. The one is truly the best phone on the market. Apple sheep will buy whatever is released by the Cuerpotino cult. What kind of it intelligence level warrants buying the same phone or tablet every year with identical build and an incremental bump in specs. Marketing and creating a cult mentality essentially preys on the I have to have what everyone else has logic which shows a lack of intelligence in an individual.

26. ngo2dd

Posts: 896; Member since: Jul 08, 2011

He is Troll, a sad troll that believe he know everything.

28. Taters

Posts: 6474; Member since: Jan 28, 2013

The real lack of intelligence is thinking that the HTC One is that great. The iphone just works better as a phone and that is why people buy it over the HTC One. No other reason, especially not a reason constructed by Butthurt HTC homers.

32. ngo2dd

Posts: 896; Member since: Jul 08, 2011

That is why most all reviewer of the phone say how great the HTC one is? So the guys from anandtech, technobuffalo, engadaget, phonedog and many other say how good the HTC one is lack intelligence. Look everyone Tater know better then everyone. We should all listen to him.

37. amats69

Posts: 1527; Member since: Nov 12, 2012

Oh just dont mind him..tater is on the top list of samsungs payroll...end of the month is coming..payday! So he needs to double his effort on hating other oem esp. htc for the additional bonus. This guy knows nothing.he writes what samsung told him to write..pathetic person.lol

20. silencer271

Posts: 254; Member since: Apr 05, 2013

Maybe if everyone starts using Mediatek and other cheap processors qualcom and Nvdia will get smarter about there prices ( and in Nvidia case bringing them to the market MUCH faster)

21. justsayit

Posts: 256; Member since: May 09, 2013

MediaTek is the best choice for mid-low end phone a mid-ranger has 1080p videoplayback ability is really nice already,plus it much cheaper than qualcomm processor try look at lenovo s920/s820(use mediatek soc) they are pretty smooth i think their perform better or atleast par with last year flagship(such as note 2,optimus g,htc butterfly,and maybe sony xperia z/zl) does qualcomm mid-range chipset has this kind of perform? most qualcomm mid-range gpu are adreno 305, which only 720p video playback ability,half perform of mediatek soc. most phone that using qualcomm soc is expensive when compare to phone that using mediatek atleast mediatek soc perform worth for money.

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