HTC

HTC: Here's The Commercial with Robert Downey Jr.

HTC: Here's The Commercial with Robert Downey Jr.
HTC is spending $1 billion dollars to blanket the airwaves with a new series of television commercials starring Robert Downey Jr. The first two minute extended ad has been released and so far, we can glumly say that this alone is not going to turn the company's fortunes around. Of course, it is only the first ad and frankly, things couldn't get much worse.

The whole ad is basically a word play on HTC. Humungous Tinfoil Catamaran. Hipster Troll Car Wash. Hot Tea Catapault. Hold This Cat. As one of the 'executives' says early in the spot, HTC is "whatever you want it to be." Hmmm. Near the end of the commercial, someone asks what this all means. Damned if we know and we've gone back to watch the whole thing a few times.
 
The ad did show the HTC One here and there, but didn't exactly show why you would want to own the phone. Instead we get "Here's To Change" and "Happy Telephone Company." Sure, the brand name HTC might resonate in a few more brains after this ad runs, but so far there is no connection with an actual product. Perhaps that will come next.

Check out the entire ad by clicking on the video below.



source: HTC

FEATURED VIDEO

34 Comments

1. affandi

Posts: 85; Member since: Jan 25, 2013

HTC - Has Terrible Commercials.

3. alila2

Posts: 169; Member since: Nov 01, 2011

HTC - Hear This Complain . WORK ON YOUR DAMN BEZEL.

9. omar300

Posts: 210; Member since: Jun 24, 2012

may be this isnt entire ad and there is still more parts to come out. remember the stupid unicorn ads by samsung that made sense at the end.

26. chocolaking

Posts: 495; Member since: May 22, 2012

Good JOb HTC! keep it up!

34. SuperMaoriBro

Posts: 533; Member since: Jun 23, 2012

Honestly? Thats cheesy

12. jdoee100

Posts: 334; Member since: Jun 04, 2013

I don't like HTC, but the new commercial is funny and cool. Good job, HTC.

14. almostdone

Posts: 448; Member since: Sep 25, 2012

Has Terrible Camera

2. milesboy5

Posts: 179; Member since: Nov 07, 2012

Eh, I mean if youre getting Iron Man to do your commercial why not "Go Big" to me this was just "Go Home" material..

4. 007james

Posts: 15; Member since: Aug 03, 2013

The prevailing thought I had throughout this ad, "Why am I watching this? This doesn't make sense..." I could spend a billion better than HTC. This was terrible!

11. zibbyzib2000

Posts: 221; Member since: Nov 18, 2010

Maybe for you it was. But I think they want people to know what HTC really means, so they go online and Google the companies acronym (High Tech Computer Corporation, btw). Plus it's an effective way to at least get some "water cooler" conversations started about their company as oppose to just Apple and Samsung in general.

13. jdoee100

Posts: 334; Member since: Jun 04, 2013

I like happy telephone company better.

24. Jack58221

Posts: 157; Member since: Feb 23, 2013

the Hog Tied Clown made me laugh.

21. whysoserious

Posts: 318; Member since: Jul 20, 2012

I don't know about that.. because if i'm not a techy person who knows nothing about HTC, this commercial wouldn't make any sense to me at all. I wouldn't even know its about HTC smartphones.

5. rawbow

Posts: 428; Member since: Mar 30, 2012

I feel it was a stark (pun intended) change from phone manufacturers bashing other Oems. HTC has always held its own and this ad better characterizes a mixture of RDJ's persona and what HTC feels they stand for in the market. It will def reach out to more people in the market for a cool phone.

6. Deniro

Posts: 2; Member since: Jun 28, 2010

Billion dollars it would have been cheaper to by the rights for ironman merchandise. And make an ironman HTC one phone (looking like the ironman suit)...I would definitely get that ....

7. ekarapici

Posts: 2; Member since: May 10, 2012

HTC always the worst advertisements. Follow others, clear and simple. Don't waste billions for nothing.

8. PhoneCritic

Posts: 1354; Member since: Oct 05, 2011

In my opinion ( and only my- they did not ask me to make the commercial) I would have paid a licences to Disney and Marvel entertainment group for not only Robert Downing jr. But Iron Man Have Tony Stark say something witty when he comes out of the Armor ( let Google now be Jarvis) " Jarvis locate new sources of aluminum for the Mark 55- " "sir HTC all metal no plastic" Show a halographic projection of the HTC one and have Tony Strak reach for it and manipulate it in his hand " light weight yet solid, fit perfectly into the hand like a natural extension." then have him show the camera aperture " Jarvis modify utra-pixel camera to fire repulse beam" " Sir its a camera not a offensive weapon" Stark - "Javis its a High Termination Charge" ( get it HTC) well it's no worse then this ad.

10. Topcat488

Posts: 1415; Member since: Sep 29, 2012

I'll give the ad (H)alf - (T)he - (C)hance of being successful.

30. WirelessCon

Posts: 311; Member since: May 11, 2010

Whoop whoop!

15. ChafedBanana

Posts: 409; Member since: Sep 20, 2011

HTC - Has To Charge. Batteries in their phones always seem to be an afterthought.

16. SlimSoulja86

Posts: 660; Member since: Nov 03, 2011

For the fact that u guys are making up your own HTCs, i think thats the whole reason behind the ad. Maybe it was never ment to sell HTC One, but to create an awareness about the HTC brand. To get people talking, so next time when someone is buying a smartphone, they will consider HTC.

17. InspectorGadget80 unregistered

Man this have too be the worse commercial by HTC only bad thing is first they wast too munch money on it and I don't see ROBER DOWNEY JR. even holding or using the phone.

18. toyboyz

Posts: 235; Member since: Jan 22, 2010

I would absolutely love to go back to HTC but im a very picky person and I like an edge to edge full screen like the new LG G2. COME ON HTC!

31. WirelessCon

Posts: 311; Member since: May 11, 2010

Maybe they'll do that with next year's new smartphone. That HTC One sure has a big bezel, ghetto bezel!

19. Googler

Posts: 813; Member since: Jun 10, 2013

Well, it wasn't as bad as the WP8 Lindsey Lohan commercial. Unfortunately that doesn't mean it was good, far from it.

20. bugsbunny00

Posts: 2264; Member since: Jun 07, 2013

Help The Company is the best..is it?

22. ShenAlJoker

Posts: 113; Member since: Jul 19, 2013

Do u know RDJ is a woman????????????? Check this out!!!!!!!!!!!!!!!!! RDJ=iron-man iron=Fe (chemically) man=male *********** IRON-MAN = FE-MALE ;-)

25. Jack58221

Posts: 157; Member since: Feb 23, 2013

just keep making excuses to hide you homosexual feelings for him...

29. WirelessCon

Posts: 311; Member since: May 11, 2010

Don't hide it, tell the whole world! But not in Russia... yet.

32. ShenAlJoker

Posts: 113; Member since: Jul 19, 2013

I dont feel having sex with metal. but i can see why u love IRON man soooooo much.

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