HTC: Here's The Commercial with Robert Downey Jr.
posted by Alan F. / Aug 14, 2013, 12:47 PM
The whole ad is basically a word play on HTC. Humungous Tinfoil Catamaran. Hipster Troll Car Wash. Hot Tea Catapault. Hold This Cat. As one of the 'executives' says early in the spot, HTC is "whatever you want it to be." Hmmm. Near the end of the commercial, someone asks what this all means. Damned if we know and we've gone back to watch the whole thing a few times.
The ad did show the HTC One here and there, but didn't exactly show why you would want to own the phone. Instead we get "Here's To Change" and "Happy Telephone Company." Sure, the brand name HTC might resonate in a few more brains after this ad runs, but so far there is no connection with an actual product. Perhaps that will come next.
Check out the entire ad by clicking on the video below.
Posts: 85; Member since: Jan 25, 2013
HTC - Has Terrible Commercials.
posted on Aug 14, 2013, 12:51 PM 31
Posts: 169; Member since: Nov 01, 2011
HTC - Hear This Complain . WORK ON YOUR DAMN BEZEL.
posted on Aug 14, 2013, 1:01 PM 9
Posts: 15; Member since: Aug 03, 2013
The prevailing thought I had throughout this ad, "Why am I watching this? This doesn't make sense..." I could spend a billion better than HTC. This was terrible!
posted on Aug 14, 2013, 1:02 PM 1
Posts: 221; Member since: Nov 18, 2010
Maybe for you it was. But I think they want people to know what HTC really means, so they go online and Google the companies acronym (High Tech Computer Corporation, btw). Plus it's an effective way to at least get some "water cooler" conversations started about their company as oppose to just Apple and Samsung in general.
posted on Aug 14, 2013, 2:20 PM 0
Posts: 428; Member since: Mar 30, 2012
I feel it was a stark (pun intended) change from phone manufacturers bashing other Oems. HTC has always held its own and this ad better characterizes a mixture of RDJ's persona and what HTC feels they stand for in the market. It will def reach out to more people in the market for a cool phone.
posted on Aug 14, 2013, 1:07 PM 1
Posts: 1354; Member since: Oct 05, 2011
In my opinion ( and only my- they did not ask me to make the commercial) I would have paid a licences to Disney and Marvel entertainment group for not only Robert Downing jr. But Iron Man Have Tony Stark say something witty when he comes out of the Armor ( let Google now be Jarvis) " Jarvis locate new sources of aluminum for the Mark 55- " "sir HTC all metal no plastic" Show a halographic projection of the HTC one and have Tony Strak reach for it and manipulate it in his hand " light weight yet solid, fit perfectly into the hand like a natural extension." then have him show the camera aperture " Jarvis modify utra-pixel camera to fire repulse beam" " Sir its a camera not a offensive weapon" Stark - "Javis its a High Termination Charge" ( get it HTC) well it's no worse then this ad.
posted on Aug 14, 2013, 1:39 PM 9
Posts: 660; Member since: Nov 03, 2011
For the fact that u guys are making up your own HTCs, i think thats the whole reason behind the ad. Maybe it was never ment to sell HTC One, but to create an awareness about the HTC brand. To get people talking, so next time when someone is buying a smartphone, they will consider HTC.
posted on Aug 14, 2013, 5:48 PM 0
Posts: 235; Member since: Jan 22, 2010
I would absolutely love to go back to HTC but im a very picky person and I like an edge to edge full screen like the new LG G2. COME ON HTC!
posted on Aug 14, 2013, 6:51 PM 0
Posts: 113; Member since: Jul 19, 2013
Do u know RDJ is a woman????????????? Check this out!!!!!!!!!!!!!!!!! RDJ=iron-man iron=Fe (chemically) man=male *********** IRON-MAN = FE-MALE ;-)
posted on Aug 14, 2013, 10:09 PM 0
Posts: 157; Member since: Feb 23, 2013
just keep making excuses to hide you homosexual feelings for him...
posted on Aug 14, 2013, 11:01 PM 0
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