HTC U12+ in Flame Red goes up for pre-order in the US, shipments begin next month

HTC U12+ in Flame Red goes up for pre-order in the US, shipments begin next month
When HTC unveiled the U12+ back in May, the Taiwan-based brand showcased a total of three colors: Translucent Blue, Ceramic Black, and Flame Red. These were subsequently made available to purchase in international markets but consumers in the US failed to receive the latter color. Today, though, this changes, as the Flame Red HTC U12+ has just been put up for pre-order in the market.

Internally, the new variant is no different to the others, bringing a Snapdragon 845 to the table alongside 6GB of RAM and 64GB of internal storage. However, it’s fair to say that the model is certainly one of the most striking offerings when it comes to the external aspect. After all, while the variant in question may not offer the translucent rear seen on the blue model, it does bring a new color-shifting effect to the design. In fact, while at first glance the smartphone seemingly boasts a pinkish hue, this changes to various warmer tones such as orange or gold depending on the lighting conditions and the angle it’s being held at.

Those who may have been waiting for the Flame Red color to arrive will be pleased to know that it comes at no extra cost, this means the same price of $799 is maintained, with shipments of the new color option currently slated to begin on Monday, September 10. In regards to where it can be purchased from, the smartphone is available to pre-order through HTC’s own website exclusively at the moment. 

source: HTC

Related phones

U12+
  • Display 6.0" 1440 x 2880 pixels
  • Camera 12 MP / 8 MP front
  • Processor Qualcomm Snapdragon 845, Octa-core, 2800 MHz
  • Storage 128 GB + microSDXC
  • Battery 3500 mAh(23.8h 3G talk time)

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26 Comments

1. p51d007

Posts: 694; Member since: Nov 24, 2013

I love it when they come out with "flashy" colors....what a waste. Most people toss their phones inside a case, to keep them from getting damaged, which just shoots down the flashy colors. But the manufacturers continue to charge a premium, for something you can see.

3. AngelicusMaximus

Posts: 576; Member since: Dec 20, 2017

"Those who may have been waiting for the Flame Red color to arrive will be pleased to know that it comes at no extra cost, this means the same price of $799 is maintained..." No premium & just because the color isn't important to you doesn't mean it isn't to someone else. I agree that most people use cases, but the minority of people who don't still amount to hundreds of millions of people. Don't be so short-sighted.

4. sissy246

Posts: 6826; Member since: Mar 04, 2015

That's why they make clear cases. You have a case and can still show off your color of choice.

11. Humanoid

Posts: 1226; Member since: Dec 11, 2017

Yes, almost everybody uses case. That is why tech site should not complain about glass being FP magnet or slippery.

13. sun0066

Posts: 246; Member since: Feb 12, 2011

Well said , even if they do not charge more what is the point of wait for a color that you can not see

15. tiara6918

Posts: 2262; Member since: Apr 26, 2012

Same here buddy I absolutely hate cases and don't see the need for one unless you really have clumsy hands or go out on a lot of outdoor activities, there is no need for one. For my past three htc devices, I just absolutely loved the feel and look athe back. I wouldn't ever put a case for something that looks stunning and oems dedicated their work for

2. youssef44

Posts: 547; Member since: Apr 29, 2014

I love HTC's colours !! hope the others (especially Samsung) to learn from HTC how to make great colours

6. GalaxyLeads_iCrapFollows

Posts: 184; Member since: Nov 29, 2017

You are hilarious. The best in the world learning from a chinese pos brand that is about to go bankrupt?

7. AngelicusMaximus

Posts: 576; Member since: Dec 20, 2017

Relax, Yarrell. Just because Samsung sells the most phones, it doesn't mean they are the best at every single aspect of everything. I actually agree that they could learn a little bit in this area.

17. killer7D

Posts: 550; Member since: Sep 18, 2014

Samsung does not sell the most phones anymore .. The highest sales goes to Huawei then Apple

22. mootu

Posts: 1253; Member since: Mar 16, 2017

"Samsung does not sell the most phones anymore .. The highest sales goes to Huawei then Apple" Nowhere near the truth. Samsung is still by far the leader in sales followed by Huawei then Apple. This will change in Q4 when Apple releases it's new trio of devices, exact same happened last year.

25. AngelicusMaximus

Posts: 576; Member since: Dec 20, 2017

Don't make stuff up, bro. Samsung sold the most phones in 2017 & as far as I know, they've sold the most so far this year. Until another company sells the most in an entire year, that won't change.

8. youssef44

Posts: 547; Member since: Apr 29, 2014

First: it isn't Chinese company! It's Taiwanese Company Second: It's one of the oldest Smartphone company!! I'm writing from my Galaxy Note 8 right now but there isn't a perfect Smartphone or perfect company ! Nothing is perfect from all sides!

18. GalaxyLeads_iCrapFollows

Posts: 184; Member since: Nov 29, 2017

chinese, chiwanese, taiwanese whatever you wanna call it. HTC makes garbage and is a piss poor company that is crying for sympathy. Being an old company doesn't make it a good company. If they were a good company, they would already be at the top like Samsung.

23. TechNeck

Posts: 612; Member since: Aug 29, 2014

People like you are disgusting. You are the literal epitome of why I lost respect for the Samsung community.

26. Trex95

Posts: 2314; Member since: Mar 03, 2013

If you think Samsung can makes money and grow that big only of selling phones then you’re wrong.

9. youssef44

Posts: 547; Member since: Apr 29, 2014

Duplicate comment

20. hayabusa123

Posts: 2; Member since: Feb 05, 2018

Samsung Fanboy

21. killer7D

Posts: 550; Member since: Sep 18, 2014

htc is not Chinese .. It is from Taiwan

12. Humanoid

Posts: 1226; Member since: Dec 11, 2017

The gray of u11/u11+ seems to be awesome

16. killer7D

Posts: 550; Member since: Sep 18, 2014

Which gray ? Do you mean the silver one?

5. Rigmaster

Posts: 232; Member since: Jan 22, 2018

Red is all over the HTC financials so why not add some to it's devices?

10. kiko007

Posts: 7379; Member since: Feb 17, 2016

Honestly the U12+ is an amazing phone that gets crapped on because of the buttons. It has an excellent camera, basically stock Android with HTC features, good battery life, and amazing audio quality. It just costs SOOOO much more than a brand like HTC can command. Add to that no carrier support, and you’ve got a dud. I’ll pick one up in a month or two when the price goes down substantially.

14. L0n3n1nja

Posts: 1499; Member since: Jul 12, 2016

That color looks far more pink than it does red, and I'd expect a flame red to have more of an orange hue. Who names these colors?

19. jacure619

Posts: 45; Member since: Aug 16, 2018

I like that red color.

24. taz_chaz

Posts: 131; Member since: Aug 29, 2014

no matter the phone i prefer to slap a slim clear case so i can admire it...the thing is i rarely check the backside of the phone..but a beautiful color its indeed a nice thing to have.

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