HTC reveals which four of its handsets will be updated to Android 9.0 Pie

HTC reveals which four of its handsets will be updated to Android 9.0 Pie
You have to wonder about the survival of HTC as a smartphone manufacturer. Another year has gone by, and while the specs of the HTC U12+ certainly fill in all of the blanks that HTC users complained about in years past (the phone has a 3500mAh battery, and an IP68 certification rating), the device was overshadowed as usual by the latest from Samsung. That's the thing, folks. No matter how poorly Sammy's Galaxy S9 models are doing at the cash register, they still cast a very dark and very long shadow over HTC and LG.

So why are we bringing up HTC? Well, the company disseminated a tweet today revealing that four of its models will be receiving the update to Android 9.0 Pie. The four models are:

The manufacturer has been guaranteeing two major Android updates for its flagship phones, but updates aren't the issue here. How can HTC differentiate itself from Samsung, LG, Huawei and the others? It did a fabulous job back when the HTC One (M7) and HTC One (M8) roamed the earth. Remember the look on your face when you saw the first leaked image of the HTC One (M7)?

If we had our feet up on a desk at HTC, and we were called in to see co-founder and CEO Cher Wang, we'd tell her that she needs to speak to as many Android users as possible to find out what they want in terms of hardware, software and capabilities. And the company right now is in a position where it needs to go for broke; no design can be considered too crazy. Go wild with the specs. Design in a 5000mAh battery, include a huge display, make the next flagship insane. In other words, HTC needs to design its next flagship phone like it is the last one it will ever produce. Because if things continue as is, HTC's 2019 flagship could very well be its last one.

source: @htc

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8 Comments

1. theot14430 unregistered

Who buys HTC?

5. TechNeck

Posts: 643; Member since: Aug 29, 2014

I did and the U12+ is an amazing phone for my needs. You guys need to stop having negative assumptions on how bad HTC is. They still make amazing phones.

2. lyndon420

Posts: 6517; Member since: Jul 11, 2012

HTC is the godfather of Android. They were the only OEM willing to take a serious look at android when this all began years ago. I've owned 3 phones from them, and my brother uses an HTC M8 which is still just as snappy as the first day he bought it.

3. andynaija

Posts: 1252; Member since: Sep 08, 2012

Exactly, this is why it's sad to see them in the position they're in now. Hopefully they can rise up again just like Nokia has starting to grow again.

4. andynaija

Posts: 1252; Member since: Sep 08, 2012

*started.

6. Shott3r

Posts: 19; Member since: Nov 28, 2017

It's not rocket science. HTC needs to look at the two phone brands with hype and follow their pattern. The Pixel became huge because it has the best possible camera and instant OS updates. HTC should do that. Alternatively, Samsung is huge because it spends billions on marketing and carrier tie-ins. HTC should do that. If they don't have the money for saturation marketing, then they definitely need to do the camera/updates thing. Camera should be so standout epic, they get a ton of free press from all tech media (think P20). If they can't do either thing then they're toast, and perhaps deservedly so. CC: LG.

7. atd1999

Posts: 14; Member since: Aug 19, 2015

You say you want HTC to "go crazy" but then you complain when they do! Edge Sense, non-button buttons, bezels too big, no BoomSound, they shouldn't have BoomSound "use headphones instead". No matter which way they've turned in recent years, there's been someone against them. I do think their pricing is a bit too high and I agree they need to get onboard with a carrier. I wonder if the carriers want too many phones or HTC wants the carrier to carry too many phones (units, not different models). Anywho - I hope they can figure something out - maybe Google will purchase the rest of the company if things work out with the Pixel 3?

8. 36thDisciple

Posts: 28; Member since: Apr 21, 2014

HTC is the only smartphone brand I've purchased from since joining team Android in 2012. My most recent purchase was a U11 Eyes, which launched in Jan/Feb a short time after its sibling U11+. Unlike the + which ran Oreo out of the box, the Eyes ran Nougat. To date, it hasn't been updated to Oreo and won't be based on what an HTC service rep told me. It's bad that HTC released a premium mid-ranger running an outdated OS. It's worse that nearly every major phone enthusiast website (including this one) reported that it'll launch with Oreo. Despite being a great phone, its likely to be my last HTC due to the lack of updates.

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