Give VR a chance: why it's not the gimmick you think it is

This article may contain personal views and opinion from the author.

Google I/O is just hours away from getting started, and it's sure to herald the arrival of lots of big mobile news: Android N jazz, the next evolution of Android Wear, and maybe even some Nexus hardware announcements have been forecasted. One topic that could prove to be especially big is virtual reality, and rumors have already made some pretty lofty predictions about what Google could have to share with us. Beyond some Android system-level support for VR that's been popping up in Android N preview builds, there's word that Google could really step up and embrace VR hardware with a new self-contained Android VR headset.

But not everyone's so enthusiastic about VR, and all the potential it has to offer. Just why should you be excited about this virtual renaissance, and when is it going to move past “oh that's a neat tech demo” to “ZOMG I need this now?”

Smartphones birthing VR was an inevitability


Forward-thinking engineers have been trying to crack the VR nut for decades now, but their aspirations have long exceeded their means. Doing VR right requires accomplishing a ton of things in real time, from precise, high-speed input tracking, to delivering convincing graphics – not just once, but an equally impressive view for each eye.

Stabs were made here and there over the years, with varying degrees of success, but the arrival of modern smartphones finally offered the shortcut VR really needed to make a generational leap forward: rather than relying on expensive custom hardware, now we had commodity devices that already contained advanced sensor tech, increasingly capable processors, and pixel-dense screens that put the resolution of living-room HDTVs to shame.

The perfect storm was gathering, and Google jumped on it with the release of Google Cardboard.

For an extremely low investment, existing smartphone users could slap their handsets in a Cardboard viewer, fire up the app of their choice, and finally check out what the big deal about VR was for themselves.

Is that ... it?


If that's the extent of your VR experience, you've got the right to be apprehensive. For while Cardboard works, its implementation is frequently quite rough around the edges.

Under the magnification of the viewer's lenses, your smartphone display's tiny pixels are suddenly a screen door of blocky tiles, inconsistent frame rates deliver what's effectively a prescription for motion sickness, and sensors originally intended to differentiate little more than portrait orientation from landscape are expected to deliver unheard-of levels of accuracy (all while not succumbing to inertial drift).

In that light, it's a miracle that smartphone-based VR works at all. But it does work, and it's getting better.

The next level


The future of VR requires advancements on two fronts, and the first of those is viewing hardware. Getting over the current limitations of phone-based systems like Cardboard require hardware that's more tailored to the unique needs of VR. While phone makers could certainly deliver handsets with higher-res screens and more advanced sensor tech, do those changes also make sense for such a niche use case?

Well, hardware like the kind we're going to see on Lenovo's new Project Tango phone sure might address that sensor question, but this could ultimately be barking up the wrong tree. It makes a whole lot of sense to take what we learned from Cardboard and directly address its shortcomings with some custom hardware – and if the rumor mill is headed in the right direction, that's exactly what Google could be doing with this Android VR.

We still don't know exactly what to expect from the hardware, but breaking that link between phones and VR could easily afford Google the freedom to fix Cardboard's biggest flaws. We've heard that we probably can't expect Vive or Oculus-quality VR from Android VR (and them being powered by high-end gaming PCs with graphics cards that cost more than some phones, how could we?), but a big leap forward in the immersive qualities of the Cardboard experience isn't out of the question.

Not just what you watch, but what you make


In a roundabout way, we're only now getting to the meat of this argument: how is VR still not some gimmick? And maybe more to the point, why should you care about it?

Getting the right viewing hardware in place is going to increase the quality of your VR experiences across the board, but just as key is content creation. That's seeing big improvements in two areas itself, both as developers become more adept at creating software that delivers a satisfying VR experience (a situation that's only helped by the growing availability of VR solutions across platforms, mobile and desktop), and consumer electronics firms deliver VR-friendly recording devices.

Spherical cameras like the Samsung Gear 360 and LG 360 CAM are only just testing the waters here, generating output that melds perfectly with first-person viewing hardware like a VR headset. But while they nail that aspect, we still need rigs that can pull off that first-person trick while also capturing imagery in 3D.

More expensive camera solutions already accomplish this task, but the sea change is going to happen when we finally get affordable consumer-grade 3D VR camcorders. That could still be a couple years away, but the ability to relive experiences as if you were right back there is going to be a powerful selling point for the future of VR hardware.

It's about us, and how we experience media


Every time an advancement in technology helps media become more able to recreate another aspect of our reality, there seems to be some degree of push-back. The addition of sound to films created new production challenges, and even the arrival of color was once seen as a gimmick. But not only have these advancement become essential parts of the medium over time, they've helped enhance our ability to really connect with the vision of the artist – and lose ourselves in that work.

So too will VR push through its growing pains and become not just a familiar part of how we interact with media, but one we demand; we're not too far off from the day when playing a first-person shooter game on a flat 2D smartphone feels as “wrong” as watching a modern TV show on a black-and-white, 4:3 aspect screen.

When we scoff at cheap-looking Google Cardboard viewers or bow out of a VR game after a few minutes of unsatisfying head-spinning, we're not being taken advantage of by some gimmick-purveyors out to make a quick buck; we're witnessing the start of fundamental shift in the way we interact with computers.

Back at MWC, Mark Zuckerberg said that it would take ten years before VR caught up to smartphones in terms of public acceptance. Maybe he's right that we've still got years and years to wait. And just as early PDAs and smartphones weren't for everyone, as they got better their appeal grew and grew.

Something similar is going to happen with VR – or rather, it's already happening – so don't be surprised if you find yourself looking back on your early doubts and wondering how you ever did without this kind of tech in your life.


FEATURED VIDEO

15 Comments

1. assassinsaad

Posts: 11; Member since: Dec 29, 2012

An army of zombies

2. adi9764

Posts: 119; Member since: Feb 16, 2016

I bought a gear vr i hated it.

3. adi9764

Posts: 119; Member since: Feb 16, 2016

I paid 260 dollars for it :(

4. 444777

Posts: 399; Member since: May 02, 2016

That's cheap and crappy one. Basic standard version. No wonder.

9. sgodsell

Posts: 7601; Member since: Mar 16, 2013

Adi9764 stated he paid $260 for the Gear VR. As if you paid that much. You can get it for $100. Samsung was giving free Gear VRs when you purchased a new Galaxy S7/S7 Edge. Also 444777 the Gear VR is Oculus approved. It's even stamped on the side of the Gear VR. Plus it supports 60fps with its QHD display. So it's definitely not crap.

10. engineer-1701d unregistered

no the new unit is cheap $80 and the $200 unit i bought 2 years ago the 2nd gen was and is the best i still use it with the s7 just had to mod the bottom for the ear phone jack love it

15. adi9764

Posts: 119; Member since: Feb 16, 2016

Basically i originally paid 160 dollars for it plus the shipping but when it arrived to my country i had to pay an extra 100 dollars and if i knew that i wouldn't have bought it

16. adi9764

Posts: 119; Member since: Feb 16, 2016

Also the only reason i hate it is because i have some problems . I have severe anxiety and its hard for me to relax my body so anyway wearing it on my head and having to look through the lens makes my upper face muscles first of all go down and having to look through the lens hurts my eyes and it becomes hard for me to even look at things and they start hurting. But you know what i will try it again although I regret it everytime i just wanted to play some vr game demo

5. zex999

Posts: 92; Member since: Feb 14, 2016

VR is pretty awesome once you give it a chance. The only issue there is not much content out right now of quality. If there is, it's pretty simplistic. Once more advance VR games or total VR movies come out it, it will pretty awesome.

6. kiko007

Posts: 7521; Member since: Feb 17, 2016

Yeah this is just what society needs! More gadgets that incapacitate people for inordinate amounts of time just to be entertained. God knows we don't have enough means of entertainment in our lives already./s

8. sgodsell

Posts: 7601; Member since: Mar 16, 2013

It's not just for games, there was a couple of doctors which use VR. Recently there was a case where a realestate agent took a 360 camera into a home and recorded a 360 video of that home. So prospective buyers could look at things from any angle. A couple of sports games were also record with 360 cameras, so you can look at different views, which is something that current sports channels cannot offer.

7. Furbal unregistered

Ready player one

11. MEeee

Posts: 440; Member since: Oct 19, 2011

Love my Gear VR. Watching Youtube, videos and movies on this is amazing.

13. Tomfromsouth

Posts: 88; Member since: Apr 02, 2012

Love my gear vr. Admittedly the applications are quite expensive and you end up using them once. In saying that I thoroughly enjoyed Dark Net. It is immersive and challenging. And the best part I'm only about 10% done. Anyone else recommend some good Gear Vr games? I heard Minecraft is the shiz

14. 47AlphaTango

Posts: 740; Member since: Sep 27, 2015

VR is in trouble? Why won't you wait till Apple released their own version of VR with 10 sample and optimized apps?

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.