Gartner sees global tablet sales doubling this year
posted by Alan F. / Apr 10, 2012, 1:56 PM
Research firm Gartner expects tablet sales to continue to boom in 2012 with a 98% increase in worldwide sales. Gartner now expects 118.9 million units to be purchased around the world this year, up from the 60 million sold in 2011. Despite an expected sequel to the low-priced Amazon Kindle Fire, and the launch later this year of Windows 8 tablets, Gartner still sees the Apple iPad leading the way with nearly 73 million units sold during 2012, equal to 61.4% of the global market.
Gartner's forecast for tablet sales through 2016
With the research firm estimating nearly 38 million Android tablets to get rung up this year, Android is estimated to account for 32% of global tablet saes in 2012. Gartner sees the gap with the Apple iPad shrinking so that by 2016 the latter's market share is estimated at 46% world wide versus 37% for Android tablets. Gartner analysts said that the major problem with Android tablets is the lack of apps designed for tablets only that take advantage of the capabilities of tablets. Instead, most apps used by Android tablet users are designed with smartphones in mind.
Windows powered tablets are expected to pick up momentum starting with the 4.1% share of tablet sales forecast for this year, and rising to 11.8% of sales by 2016. Carolina Milanesi, research vice president at Gartner said, "IT departments will see Windows 8 as the opportunity to deploy tablets
on an OS that is familiar to them and with devices offered by many
enterprise-class suppliers. This means that we see
Windows 8 as a strong IT-supplied offering more so than an OS with a
strong consumer appeal." With more companies allowing workers to bring their own devices to work, Gartner forecasts the enterprise to account for 35% of tablet sales by 2015.
Gartner Says Worldwide Media Tablets Sales to Reach 119 Million Units in 2012
Enterprise Sales of Media Tablets Will Account for Approximately 35 Percent of Sales in 2015
STAMFORD, Conn., April 10, 2012— Worldwide media tablet sales to end
users are forecast to total 118.9 million units in 2012, a 98 percent
increase from 2011 sales of 60 million units, according to Gartner, Inc.
Apple’s iOS continues to be the dominant media tablet operating system
(OS), as it is projected to account for 61.4 percent of worldwide media
tablet sales to end users in 2012 (see Table 1). Despite the arrival of
Microsoft-based devices to this market, and the expected international
rollout of the Kindle Fire, Apple will continue to be the market leader through the forecast period.
“Despite PC vendors and phone manufacturers wanting a piece of the
pie and launching themselves into the media tablet market, so far, we
have seen very limited success outside of Apple with its iPad,” said
Carolina Milanesi, research vice president at Gartner. “As vendors
struggled to compete on price and differentiate enough on either the
hardware or ecosystem, inventories were built and only 60 million units
actually reached the hands of consumers across the world. The situation
has not improved in early 2012, when the arrival of the new iPad has reset the benchmark for the product to beat.”
"It appears that this year competitors have waited to see what Apple
would bring out — because there were very few announcements of new media
tablets at either the Consumer Electronics Show or Mobile World
Congress. Many vendors will wait for Windows 8 to be ready and will try
to enter the market with a dual-platform approach, hoping that the
Microsoft brand could help them in both the enterprise and consumer
Microsoft tablets are projected to account for 4.1 percent of media
tablet sales this year, and grow to 11.8 percent of sales by the end of
2016. Windows 8 is Microsoft’s official entrance into the media tablet
“IT departments will see Windows 8 as the opportunity to deploy
tablets on an OS that is familiar to them and with devices offered by
many enterprise-class suppliers,” Ms. Milanesi said. “This means that we
see Windows 8 as a strong IT-supplied offering more so than an OS with a
strong consumer appeal.”
Gartner analysts said enterprise sales of media tablets will account
for about 35 percent of total tablet sales sold in 2015. These sales
will not be clearly defined as enterprise purchases. Gartner expects
enterprises to allow tablets as part of their buy your own device (BYOD)
program. More of these tablets will be owned by consumers who use them
“This poses a big threat to vendors that thought about focusing on
the enterprise market who will now have to become appealing to consumers
as well,” Ms. Milanesi said. “This is exactly the same trend that
vendors such as RIM had to face in the smartphone market. The difference
here is that tablets have been created for consumers first and then
relied on an ecosystem of apps and services that make them more
manageable in the enterprise. When the deployment will come from the IT
department we believe that operating systems such as Windows 8 will have
an advantage as long as they are not seen as a compromise in usability
for the users.”
Android tablets are forecast to account for 31.9 percent of media
tablet sales in 2012. Gartner analysts said the main issue with Android
tablets has been the lack of applications that are dedicated to tablets
and therefore take advantage of their capabilities. Gartner’s consumer
survey data shows that consumers are running many of their apps on their
mobile phones and their tablets.
Yep, getting me a tablet at the end of this week. Archos G9 101 10 inch tablet ICE CREAM SANDWICH! 720p (basically) screen TI A9 Dual Core processor at 1.5 ghz 1 gb ram 8 gb memory w/ micro sd slot. The damage? $320! $50 less than my 64GB iTouch!, that and the G9 is actually pretty sleek. Archos actually never had any hardware problems, it was the software that sucks, but since they started using Android things have gotten a lot better. In fact the RAZR's internal stainless steel frame idea is similar to Archos smaller tablets, check their website and see.
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