Cox launching its wireless service in 3 markets with its "Unbelievably Fair" campaign

Cable television provider Cox Communications is testing out the waters by launching its upcoming wireless service in three markets this March – it includes Hampton Roads, Virginia, Omaha, Nebraska, and Orange County, California. In an attempt to build some buzz around its launch, there are some campaigns and marketing strategies that they're executing in those markets to educate and make aware the sometimes unforgiven consequences customers are subjected to by their wireless providers – like how there are sometimes random service charges and boat loads of unused minutes that you never see yourself consuming. Cox's aim is to illustrate how “unfair” the competition can be on customers with their “unbelievably fair” campaign that takes their pleas straight to the hearts of consumers. They've opened up fake kiosks in a mall and record on lookers and potential customers as they attempt to inquire about the service – the reactions by these people are priceless as the stationed employee just tells them how it really is. In addition, Cox has also launched a new site the will ultimately be the one stop area for all the information regarding their services. If these test markets prove to be a success, maybe they'll consider rapidly expanding to even more areas in the future.

source: Cox via mocoNews