BlackBerry name becoming relevant again in the U.S.
net +17 score, down from a peak of +38 it scored on October 1st, just around the time that the Apple iPhone 5 launched. That beat out the +16 scored by the Korean handset manufacturer. BlackBerry has gone from zero around the beginning of the year, to a current +7.
Meanwhile, among consumers likely to buy a new handset in the next 6 months, 18% of BlackBerry owners said they would buy another 'Berry back in the second quarter of 2012. That figure is now 43% for Q1 of 2013. During that same time period, those Apple iPhone owners who said they would stick to iOS slipped from 92% to 85% while the numbers for the Samsung Galaxy line rose from 46% to 53%.