BlackBerry name becoming relevant again in the U.S.

posted by Alan F. / Feb 19, 2013, 12:37 AM

BlackBerry name becoming relevant again in the U.S.

Research firm YouGov reports that BlackBerry is receiving the highest positive buzz in the U.S. since September 2011. BlackBerry, the Apple iPhone and the Samsung Galaxy were measured by YouGov BrandIndex’s Buzz score, which asks "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?" Those being surveyed must be 18 or older.

For the first time in months, the BlackBerry name is relevant in the U.S.

The score is based on the net number of positive or negative responses. As you might expect, it is a dogfight at the top between the Apple iPhone and the Samsung Galaxy. The iPhone has a net +17 score, down from a peak of +38 it scored on October 1st, just around the time that the Apple iPhone 5 launched. That beat out the +16 scored by the Korean handset manufacturer. BlackBerry has gone from zero around the beginning of the year, to a current +7.

Meanwhile, among consumers likely to buy a new handset in the next 6 months, 18% of BlackBerry owners said they would buy another 'Berry back in the second quarter of 2012. That figure is now 43% for Q1 of 2013. During that same time period, those Apple iPhone owners who said they would stick to iOS slipped from 92% to 85% while the numbers for the Samsung Galaxy line rose from 46% to 53%.

source: YouGov

BlackBerry is beginning to catch a buzz in the U.S.

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17 Comments

1. MC1123

Posts: 1256; Member since: Nov 12, 2012

lol poor Nokia!! windows phone plan don't work!! even Bill Gates think it's a mistake!! I prefer windows mobile interface than live tiles!! Nokia return to Symbian and MeeGo!!! just do the same thing that blackberry did!! support the developers!!

posted on Feb 19, 2013, 1:10 AM 3

2. JC557

Posts: 1918; Member since: Dec 07, 2011

Um, Bill Gates stated earlier works were a mistake but not even the systems themselves. Also, good for BB. I'm willing to check out their new devices as long as they keep them updated unlike previous renditions.

posted on Feb 19, 2013, 1:26 AM 5

12. MC1123

im sure that BB10 will be updated unlike the previous java OS! this is QNX based OS, so no need to worry about that!!!

posted on Feb 19, 2013, 6:02 PM 0

3. Johnnokia

Posts: 1158; Member since: May 27, 2012

Many people started loosing the interest in Blackberry, especially in the US. HTC One, Sony Xperia Z, Galaxy SIV, and the legendary Lumia series are coming to shoot the mercy bullet on Blackberry. Just Rest In Peace BB... I'm seeing the shodow of Palm following you.

posted on Feb 19, 2013, 1:42 AM 2

10. bigbmc26

Posts: 43; Member since: May 10, 2012

Expect RIM has no dept and an established user base world wide, Palm had neither...

posted on Feb 19, 2013, 8:53 AM 0

4. nikenturd unregistered

RIP Blackberry....theres really nothing special in your product

posted on Feb 19, 2013, 2:53 AM 4

5. idroidequis

Posts: 103; Member since: Jan 23, 2013

Ive yet to see anyone on the streets pull out a BB in almost a year. I think they could have done a little better spec wise with quad core and 1080p resolution becoming the new high end, BB just seems like a lower-mid to mid range device. Get with the times everyone wants faster better looking phones. I havent heard anything ground breaking with the UI of the BB in the media or on the net.

posted on Feb 19, 2013, 4:39 AM 0

6. bluescreen

Posts: 154; Member since: Nov 22, 2012

buzz means nothing....its the people that actually pay for it that mean something....last i checked looking at something doesnt increase its value and with several major corporate accounts already switched over to cr@pple and so many other good smartphone choices out there its safe to say that moldy berry waited to long to change and missed the train....

posted on Feb 19, 2013, 5:25 AM 0

7. jroc74

Posts: 6023; Member since: Dec 30, 2010

"Meanwhile, among consumers likely to buy a new handset in the next 6 months, 18% of BlackBerry owners said they would buy another 'Berry back in the second quarter of 2012. That figure is now 43% for Q1 of 2013. During that same time period, those Apple iPhone owners who said they would stick to iOS slipped from 92% to 85% while the numbers for the Samsung Galaxy line rose from 46% to 53%." Well...thats accurate for at least one current BB owner I know. Current and former BB owners are really interested in it. If I was a BB owne,...it would be accurate for me too. Interesting the results of the iPhone and Galaxy.

posted on Feb 19, 2013, 6:50 AM 0

8. apiskula

Posts: 578; Member since: Jan 25, 2013

I really like some of the comments on this board such as RIP blackberry. The platform just needs to die already. I am proud to say my company no longer supports this platform. What garbage it really is!

posted on Feb 19, 2013, 8:14 AM 2

9. bigbmc26

And comments like yours amaze me! Why would you want ANY competition to die? Competition is always good for the consumer. The more the better. It's nice that you choose not to use a BB device, but some people, me included, love them and wouldn't use anything else. I've tried them, they don't handle communications anywhere near as well as BlackBerry. All the senseless hate really needs to stop. It's childish and make you look ignorant...