Apple's iPad event may eclipse Nokia World and Microsoft’s Surface 2 launch

Apple's iPad event may eclipse Nokia World and Microsoft’s Surface 2 launch
You’ve probably already heard the big news - Apple will announce its new iPads at an event on October 22nd. The date is hardly a surprise for anyone following the Cupertino company as it has already set a precedent with last year’s launches when it unveiled the iPhone 5 on September 12th, and the iPad mini nearly six weeks later on October 23rd. It does not take a genius to know that with the iPhone 5s being announced on September 10th this year, Apple’s iPad event would be six weeks later, around the week of October 21st.

Still, both Microsoft and Nokia have set hugely important events not just the same week, but the same day. Microsoft is launching the Surface 2 tablets on October 22nd, and Nokia World is also scheduled for that same unfortunate date. Why unfortunate? One simple reason - practice has shown that the public interest and the media is primarily focused on Apple. Apple events eclipse all others, and that’s what’s likely to happen on October 22nd. Everyone will be talking about the new iPads and there will be little space left for discussions about Microsoft and Nokia.

Microsoft might have already spilled the beans about the Surface 2 tablets, but for Nokia World, a hugely important event for the Finns, this might be a bigger mistake. Nokia World is expected to bring us no less than six new devices among which the first Nokia phablet and the first Nokia tabalet! Both devices are coming to the United States, and to its largest carriers, Verizon Wireless and AT&T.

So why is this happening? Did Microsoft and Nokia buy into the unlikely earlier rumor of Apple unveiling new iPads one week earlier? Or is it just that they don’t care? In either case it seems like a big marketing mis-step, don’t you think?

reference: AllThingsD

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67 Comments

1. iDroidWin

Posts: 117; Member since: Dec 07, 2012

I will follow Nokia. Its their last event, I expect them to do something big. iPads on the other hand won't be surprising and a bit boring for my taste.

3. PapaSmurf

Posts: 10457; Member since: May 14, 2012

I'm really curious as to how the A7X stacks against Adreno 330 and Mali-T628.

16. Berzerk000

Posts: 4275; Member since: Jun 26, 2011

The GPU in the 5S already scores roughly on par with the Adreno 330 and Mali-T628MP6. The GPU in the iPad 5 (probably the PowerVR G6630) will stomp everything.

18. PapaSmurf

Posts: 10457; Member since: May 14, 2012

I wouldn't say stomp, but probably will score a little higher as the T628 is a BEAST.

24. Berzerk000

Posts: 4275; Member since: Jun 26, 2011

The T628 is definitely good, but it wasn't as big of a performer as I thought it was going to be when Samsung first announced the Exynos 5420, it gets beaten by the Adreno 330 in Egypt HD and T-Rex HD on GFXBench by a marginal amount. The PowerVR G6430 (in the A7) already scores on par with the T628. The A7X will be a BIG jump from the A7, seeing as though the past 2 "X" chips Apple designed were twice as fast as their non-X siblings in GPU power, we can assume it will be the same this year. And, if it's double the power of the G6430, it will double off of the T628 as well.

36. Eonnaydra

Posts: 217; Member since: Oct 23, 2012

A7s GPU humiliates Adreno 330.PowerVR are the best Gpus.

54. PapaSmurf

Posts: 10457; Member since: May 14, 2012

The Rogue GPU is on par with Adreno 330.

17. androiphone20

Posts: 1654; Member since: Jul 10, 2013

closely follow the news you'll know what phontmeans

38. akki20892

Posts: 3902; Member since: Feb 04, 2013

I always love to watch every each Nokia events because it's interesting, unique, fun, and of course not boring. Go Nokia we all are back with you.

2. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Guess I won't be checking PA on Oct. 22 lol.

41. StreetNerd

Posts: 870; Member since: Dec 08, 2010

LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL

50. akki20892

Posts: 3902; Member since: Feb 04, 2013

U can't be laugh that much. Little lol from me.

42. StreetNerd

Posts: 870; Member since: Dec 08, 2010

yes true story!

4. LiquidGalaxy

Posts: 332; Member since: Jul 03, 2013

So this means no release of the 5th gen until November then? That would give my credit card a nice break :)

5. MistB

Posts: 581; Member since: Jul 07, 2012

Sticking with the nokia/ms event. IPads we've seen half a dozen leaks a day almost!

8. Trex95

Posts: 2315; Member since: Mar 03, 2013

Haha i do agree with you. Since Steve jobs died Apple start leaks each and single parts of there I Product!

6. scriptwriter

Posts: 396; Member since: Nov 13, 2012

I'm gonna be following Nokia too. I'm not a fan of Apple products or any device running Windows RT. Plus am interested in whatever 10"+ tablets they will be announcing.

7. hemedans

Posts: 746; Member since: Jun 01, 2013

am going to follow nokia event, the last event for nokia.

9. TechBizJP08

Posts: 495; Member since: Mar 25, 2013

Nokia event.. iPad IMO is same old same old. Lets see what nokia brings on the table.. whoohoo

10. androidrockzz

Posts: 51; Member since: Feb 04, 2012

wow no one for apple event?

19. PapaSmurf

Posts: 10457; Member since: May 14, 2012

The iPad announcement has been taking place for the past few weeks.

11. timezone

Posts: 87; Member since: Jun 16, 2013

Apple holds some responsibility on this duplicate event scheduling. Apple loves to take the oxygen out of the room. Companies can and should go after each other for market share. That is what competition is all about. However events scheduled in advance should be respected by all companies. A company should be allowed to have their day in the sun. Apple is scared of Nokia. Or they are just bad actors on the stage.

20. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Sorry, but Apple literally has nothing to be scared about with Nokia.

25. raunak

Posts: 507; Member since: Oct 12, 2011

Apple had nothing to be scared of Nokia, but now that MS has bought Nokia, it would be stupid not to care about them.

27. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Wrong. Nokia doesn't pose a threat to Apple. Handsets sold, market share and revenue all say otherwise.

45. Nathan_ingx

Posts: 4766; Member since: Mar 07, 2012

...and easing off that way gives birth to complacency which can lead to a big blunder. Just the point that Apple chose the same date as Nokia's event shows that they are bothered. They want to take away all the limelight.

55. PapaSmurf

Posts: 10457; Member since: May 14, 2012

iPad 4 announcement was at the same time last year if I recall, and it was stated in the article. So no, it isn't ironic they share the same date.

62. Dastrix unregistered

Last time I checked, coincidence doesn't mean ironic.

65. Googler

Posts: 813; Member since: Jun 10, 2013

Apple isn't allowed to ease off as long as Android is there.

64. Pdubb

Posts: 249; Member since: Aug 08, 2011

Maybe they should even laugh at Nokia's offerings! We know how that has worked out in the past. Every company better worry about every new device until it is a proven flop. Market share can change quickly these days.

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