Apple wants accessory manufacturers to stop using leaks to design their wares

Apple wants accessory manufacturers to stop using leaks to design their wares
According to a person with personal knowledge about the matter, last year Apple started asking manufacturers of iPhone cases to stop using leaks to help them design their products. Companies that refused to sign, or failed to live up to the agreement, were told that they could "lose future business opportunities that Apple and/or its affiliates may present to you."

What has Apple steamed is that before Apple has unveiled a new model, case manufacturers often are forced to make cases based on speculation of what this new model might look like. Apple's concern is that by producing these cases too early, it raises the public's awareness that a new model is coming, harming sales of the current one.

While the agreement prevents accessory manufacturers from using specs to produce Apple accessories "from any source other than Apple," it also bans them from reading any website or newspaper that discusses upcoming Apple products, including the New York Times. Companies that refused to sign the agreement were told that their products would be dropped from the Apple Store. Some signed the contract, but still had their product removed anyway.

According to those in the know, 60% to 70% of  third party cases have been dropped from retail Apple Stores. These sources say that this was one of the changes being made by Apple in order to make room for the upcoming Apple Watch, which is penciled in for an April launch. Apple is reportedly planning on turning a section of each Apple Store into a display area for the high end Apple Watch which means adding a glass display case, a large safe (with the MagSafe charger inside) and additional security.

source: 9to5Mac

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68 Comments

1. drunkenjay

Posts: 1704; Member since: Feb 11, 2013

true to it removes the sparkle of the product. but we still want to see the pictures.

2. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

But they won't.

3. AfterShock

Posts: 4147; Member since: Nov 02, 2012

It alarms customers that a newer model is coming? Apple really doesn't respect its users intelligence very much. Banned from reading newspapers lmao...control freaks an followers.

4. meanestgenius

Posts: 22847; Member since: May 28, 2014

Indeed. Control freaks and the their fans. Reminds me of "The Following".

6. Mxyzptlk unregistered

Too bad no one is doing that for BlackBerry.

9. meanestgenius

Posts: 22847; Member since: May 28, 2014

Too bad Apple sucks in enterprise. Now apply aloe to burned bum, Mxy. And stop being so salty.

15. Mxyzptlk unregistered

Wow was that the best you can come up with?

17. meanestgenius

Posts: 22847; Member since: May 28, 2014

As if your retorts are anything special. What I said was true, nonetheless.

29. Mxyzptlk unregistered

Enterprise is the best you can come up with? Lol don't waste my time kid.

36. meanestgenius

Posts: 22847; Member since: May 28, 2014

The consumer market is the best you can come up with? Shoo fly, you're bothering me.

40. Mxyzptlk unregistered

If you can't be funny, I'm going to put the troll food away.

45. meanestgenius

Posts: 22847; Member since: May 28, 2014

The troll is carrying around troll food. How ironic.

50. Mxyzptlk unregistered

Well I guess that means I've won then.

55. meanestgenius

Posts: 22847; Member since: May 28, 2014

Not even in your dreams, troll.

60. Mxyzptlk unregistered

Well if I'm the troll and you're responding I think that means I have won.

66. meanestgenius

Posts: 22847; Member since: May 28, 2014

No, it means you're the troll and I'm the troll hunter. And once again, you've fallen in my trap. You're making this too easy, kid.

7. Mxyzptlk unregistered

Because if they know a new one is coming out, people will stop buying the current model well before the new one is out. Apple is simply asking them to stop leaking stuff out before they announce it. In case you lack the brain power to understand that, the gaming and movie industry are the same way.

8. Neo_Huang

Posts: 1067; Member since: Dec 06, 2013

But everyone knows that there is a new model every Q3.

10. AfterShock

Posts: 4147; Member since: Nov 02, 2012

Boils back down to what apple really thinks of its use base no?? Always trying to maximize sales at cost of consumer awareness of next to no knowledge's of a better model about to be released. Baaaahhhh, wool over eyes, baaaahhhh.

11. meanestgenius

Posts: 22847; Member since: May 28, 2014

Lol! Great response! You are absolutely correct. +1.

12. AfterShock

Posts: 4147; Member since: Nov 02, 2012

Sorry for my poor grammar though. Haven't used a keyboard in so long and I get lazy writing on touch screens, so to all I apologize for that.

18. meanestgenius

Posts: 22847; Member since: May 28, 2014

It's cool. No worries. You still make more sense than Mxyzptlk any day of the week.

21. Mxyzptlk unregistered

So you're a hypocrite? You wave your grammar cop badge in my face but give him a free pass? Lol typical.

26. meanestgenius

Posts: 22847; Member since: May 28, 2014

I'm not a hypocrite. I just don't like YOU. And that's typical of many users here. They don't like YOU.

30. Mxyzptlk unregistered

I'm Not here to win a popularity contest. Unlike you I do prioritize myself here to this site.

35. meanestgenius

Posts: 22847; Member since: May 28, 2014

I don't prioritize anything to this site. I just tell it like it is. And you couldn't win a popularity contest if you were it's sole entrant.

41. Mxyzptlk unregistered

You say that yet you get salty whenever blackberry gets trashed. Well you wouldn't even qualify lol

46. meanestgenius

Posts: 22847; Member since: May 28, 2014

You say that yet you get bumburned every time Apple/iOS gets trashed. Apply aloe to burned area.

51. Mxyzptlk unregistered

Uh if that's some fantasy you're thinking of please keep me out.

56. meanestgenius

Posts: 22847; Member since: May 28, 2014

Dead people don't even fantasize about you.

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