These music videos are filmed entirely on the iPhone 11 Pro


UPDATE: Selena Gomez has published a second music video entitled "Look At Her Now" which deals with noticeably more challenging lighting conditions. It also appears to have been filmed entirely on an iPhone 11 Pro. The original story continues below.

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Apple loves showcasing iPhone cameras on social media with all kinds of photos and videos that are posted as part of its famous ‘#ShotOniPhone’ campaign, but this week the Cupertino giant has partnered up with Selena Gomez to specially demonstrate what the iPhone 11 Pro is capable of.

After a pretty long hiatus from music, Selena Gomez returned last night with a new song entitled “Lose You To Love Me.” Like all great new singles, the song is accompanied by a cool music video which, in this case, was shot entirely in black and white using the iPhone 11 Pro by noted director Sophie Muller.

You can’t tell Gomez’s video isn’t shot on professional equipment but the filming probably wasn’t the most challenging task for Apple’s latest flagship. Each scene features pretty similar lighting conditions that were likely adjusted to ensure the iPhone 11 Pro didn’t struggle. Additionally, as Apple itself confirms, extra “software and professional hardware” was used during filming. As for the editing, that happened on a Mac computer. 

In the past, rival brands have also partnered up with famous faces to showcase their smartphone cameras. Google shot an entire music video for John Legend on the Pixel 2 last year, although that one had noticeably more challenging lighting conditions. Other brand such as Huawei have partnered up with noted photographers, while Apple itself shot an entire Modern Family episode on the iPhone 6 back in 2015.


Related phones

iPhone 11 Pro
  • Display 5.8" 1125 x 2436 pixels
  • Camera 12 MP / 12 MP front
  • Processor Apple A13 Bionic, Hexa-core, 2650 MHz
  • Storage 64 GB
  • Battery 3046 mAh

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15 Comments

1. midan

Posts: 3097; Member since: Oct 09, 2017

Lot of music videos been shot with smartphones and while they look good, you still know they came from smartphone. This music video is great example to show how you don't focus the things you can't do and instead focus how you can win your hardware limits and produce something like this which looks absolutely stunning. Perfect marketing from Apple especially when the song is this good. Music and video works very well together. Soon someone comes here and say who pro videophotographer use smartphone for their work ;) People focus way too much for "you can't do this" thinking and they limit themself instead trying and doing.

4. TBomb

Posts: 1632; Member since: Dec 28, 2012

I guess I will address the elephant you brought into the room: Making something this good still requires the work of a professional team. someone who knows how to do lighting effectively. someone who knows how to edit videos at a Master level. someone who has experience videoing music videos. and an artist who has experience being the focal point of a video. no one is going to say "blah blah iPhone sucks" but people will say "it's not apple who made this video. its the non-apple people/teams/companies and could be accomplished on just about any flagship."

5. midan

Posts: 3097; Member since: Oct 09, 2017

” Making something this good still requires the work of a professional team. someone who knows how to do lighting effectively. someone who knows how to edit videos at a Master level. someone who has experience videoing music videos. and an artist who has experience being the focal point of a video.” Of course? I don’t understand why you even mentioning that? I’m sure no-one thinks that everyone can shoot stuff like this, but in right hands you can if you have skills. Just like i said, why people limiting themself? I wouldn’t be where i’m now if i would have said to myself 15 years ago that i can’t do pro sounding music because i’m not professional and i don’t have big studio or expensive gear so i just shouldn’t even try because you need that. Well i kept going and it really paid off eventually. The fact you have product in your pocket which is capable of shooting something like this should inspire you to try harder and maybe you can get results you never thought It’s possible. That’s the whole point.

8. MrMalignance

Posts: 317; Member since: Feb 17, 2013

@midan: Let me start by saying I value what your point. What I think was left unaddressed was that the product can make videos, but to attain the level shown in the video, one would require a team. Sure, you can make your own videos, but they will always lack something compared to a professional team. It might be minimal, but it will be present. The average person might not notice it though.

3. treypoundz

Posts: 92; Member since: Sep 05, 2017

I could've done this on the note. Nothing special here it's in black and white

6. MsPooks

Posts: 206; Member since: Jul 08, 2019

This would be more special if entire feature films hadn't already been filmed with lesser phones.

7. midan

Posts: 3097; Member since: Oct 09, 2017

What i’ve seen so far those really doesn’t look good, like that INSANE movie for example.

12. MsPooks

Posts: 206; Member since: Jul 08, 2019

Yup. I don't know why stories like these seem to try to push the idea that smartphones can replace professional equipment.

14. OneLove123

Posts: 1245; Member since: Aug 28, 2018

The iphone lovers seem to think so.

9. rsiders

Posts: 1988; Member since: Nov 17, 2011

And for all the "you need a huge budget, and production team etc." people in the comments here you are.https://youtu.be/raLOQNR21tU I'm not an iPhone owner nor have I ever been but the iPhones are just impressive this year even with minimal gear.

10. MrMalignance

Posts: 317; Member since: Feb 17, 2013

I will reply to this as my statements mixed in with this a bit. I agree that they put out a quality product but I believe that any time you have teams of people or people who have proper training involved, the end product will show evidence of the production. It is true that you might not need a huge budget or a production team, but it is valid that they submitted the fact that they used those things here. I appreciate the full disclosure. I would have been more impressed if they had showed something with zero editing and with a camera person who had minimal experience.

13. MsPooks

Posts: 206; Member since: Jul 08, 2019

They are impressive...compared to what Apple's been offering up until now. No denying that. Android users have been enjoying similar quality for at least months.

11. iloveapps

Posts: 909; Member since: Mar 21, 2019

Absolutely stunning.

15. Alcyone

Posts: 533; Member since: May 10, 2018

Nice job, a new spin on what's been done before. Now, they just need to make sure that the U1 can upload it...

16. Xxtoxicskittlexx

Posts: 192; Member since: Jun 11, 2018

Two words... Controlled Lighting. Nothing ground breaking here. Virtually any phone on the market can accomplish the same results with controlled lighting. There’s a reason why this video was only shot in one small space. Make a music video with the same exact angles in an outdoor location. Wait. That’s not going to happen. :-)

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