Apple Watch wins iF Design Award 2015, appears on the cover of Chinese fashion mag YOHO!

Apple Watch wins iF Design Award 2015, appears on the cover of Chinese fashion mag YOHO!
Even though it has yet to reach the public, the Apple Watch has received an iF Design Award 2015, Discipline Product-Gold. Some of the standout features mentioned on iF's website include the innovative Digital Crown used for Navigation. Force Touch knows the difference between a tap and a harder press. And the Taptic Engine gets a shout out for allowing users to know information about a notification based on vibrations you can hear and feel.

The Apple Watch is expected to be the subject of the "Spring Ahead" media event taking place on March 9th at the Yerba Buena Center for the Arts Theater in San Francisco. We should find out more information about the timepiece that we didn't learn when the watch was first unveiled. For example, after the $349 price for the entry-level sport model, how much are the mid-range and high-end models? Also, what exactly is the battery life on the device and how water-resistant is it? Hopefully, we will find out the answers to these questions and also get told the specific launch date.


The Apple Watch has been on a few covers recently, including versions of Vogue in Paris and the U.S. Now, you can find the device on the wrist of Chinese actor Archie Kao on the cover of Chinese fashion mag YOHO! If Kao looks familiar, you might have seen him on Chicago P.D., CSI or Power Rangers Lost Galaxy. That the Apple Watch has been featured on such magazine covers is no surprise; Apple has been positioning its timepiece as both a fashion and technological icon.


Thanks for the tip!

source: iFDesign, MacRumors via IDB

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45 Comments

1. a_tumiwa

Posts: 393; Member since: Mar 16, 2012

i dont understand how can this ugly smartwatch win design award? it looks like a kid's watch. The feature is ok though

13. hipnotika

Posts: 353; Member since: Mar 06, 2013

ugly design ? you have brain and eye problems. not go to the hell go to doctor :)

15. BruceLeeRoyJenkins

Posts: 51; Member since: Feb 27, 2015

It's a little, "ehh", certainly not something I was expecting from Apple. It's alright, definitely not the best watch, pretty sure Apple will make a much better looking watch in their 3rd iteration

17. Taters

Posts: 6474; Member since: Jan 28, 2013

It is ugly....

30. tedkord

Posts: 17043; Member since: Jun 17, 2009

He's right. It's just plain ugly. It's almost as ugly as the original Samsung Gear. It's the ugliest of the current crop of upcoming smart watches. By far.

36. xondk

Posts: 1904; Member since: Mar 25, 2014

Different people find different designs good looking or not, so there's nothing wrong with a_tumiwa's eyes. Their opinion is simply different then yours. Personally I am a bit skeptical about it all, sounds like nothing more then PR, american company wins american design award where its opponents are non american, this does not surprise me.

19. corporateJP

Posts: 2458; Member since: Nov 28, 2009

Hypebeasts.

20. erikiksaz

Posts: 170; Member since: Apr 22, 2010

Same here. It looks like a mini iphone 3 on your wrist. And how does an unreleased product win an award?

24. RebelwithoutaClue

Posts: 5473; Member since: Apr 05, 2013

The IF design award is not necessarily about beauty, but about design well thought through. If you look at previous winners, they are hardly beauty contestants My taxi by Hyundai Card Smartheater by Balmuda Fitbit Force LG G Flex Nike studio wrap

2. phichart

Posts: 335; Member since: May 03, 2014

Lol.. This ugly watch got Design Award... Lol... hahahahah

27. vincelongman

Posts: 5585; Member since: Feb 10, 2013

Agreed IMO the Huawei Watch is by far the best looking smartwatch And the Moto 360 or LG GWR tied for second (written from my iPad Mini 2)

3. waddup121 unregistered

Apple paid them to get an IF Design award. Yo, there's definitely A LOT more smartphones that are a lot nicer aethestically than this 1-day battery life tool.

4. arch_angel

Posts: 1651; Member since: Feb 20, 2015

i might not like apple but i do love the iphone design and he apple watch doesn't deserve a design award its just so ugly and i just feel like apple could have did a way better job with the design. the same guy that designed the iphone 6 must not have designed the watch.

5. Mrmark

Posts: 354; Member since: Jan 26, 2013

Its not even out yet . As far as the judged watch should go is concept and nothing further .

6. AlikMalix unregistered

Oh boy, this news is gonna ruffle some feathers!!! I don't think Apple watch is the best looking watch (LG Watch R2 from Audi takes the crown), but it's certantly coherent when you combine function and design. Main consensus and the one that matters would be the consumer - you can get all the awards you want, but it means diddly squat if no one buys it.

25. RebelwithoutaClue

Posts: 5473; Member since: Apr 05, 2013

You can say what you want about the watch, ugly or beautiful. They did think about it and made some genius design choices. The interchangeable straps, the magnetic straps and the one where you can just make a strap shorter with a push of a button.

29. TylerGrunter

Posts: 1544; Member since: Feb 16, 2012

And all what you want, but giving a desing price to a product that is still a "concept" and it's not even in the market sounds really weird to me!

32. RebelwithoutaClue

Posts: 5473; Member since: Apr 05, 2013

Wouldnt want to call it concept, but MD won a price before lollipop was even rolled out to the first Nexus

33. TylerGrunter

Posts: 1544; Member since: Feb 16, 2012

That's why I put the word concept in quotes. I'm aware that is not really a concept, but a product. But reallity is most of the people still don't have access to it and can't really judge. So I wonder how much access the guys from iF actually had (if any) before giving it a price. Or even if they just gave the price based on theoretical information, therefore a "concept".

35. RebelwithoutaClue

Posts: 5473; Member since: Apr 05, 2013

You do have a point there, can imagine they had early access to be able to judge it. But I do know they have given awards to concepts as well, without even any working prototype to work with.

7. phljcnth

Posts: 548; Member since: Apr 30, 2012

"Apple Watch for Yoho." Sounds perfect.

8. papo1254

Posts: 12; Member since: Apr 29, 2013

Bullsh*t

9. yoosufmuneer

Posts: 1518; Member since: Feb 14, 2015

Who gave an award for this crap? Doesn't even come near to Moto 360, G Watch R, Watch Urbane or Huawei Smartwatch. Is it because this is designed by Ive and built by Apple?

10. Mxyzptlk unregistered

Look at the haters. This is pure greatness in design. Apple Watch will be the greatest piece of tech.

14. hipnotika

Posts: 353; Member since: Mar 06, 2013

%101 agree

23. RebelwithoutaClue

Posts: 5473; Member since: Apr 05, 2013

Still funny though that he calls material design bulls**t, when MD won the IF design award last year too

38. Scott93274

Posts: 6025; Member since: Aug 06, 2013

LOL, did it? Well you know Mxyzptlk, he only accepts reality if it supports his opinion.

16. blazee

Posts: 414; Member since: Jan 02, 2012

It will cure cancer and rip space time.

21. erikiksaz

Posts: 170; Member since: Apr 22, 2010

101% agree. I heard it will also cure hemorrhoids.

40. Scott93274

Posts: 6025; Member since: Aug 06, 2013

Awesome! Where do I sign up? Mxyzptlk has been a real pain in the butt for Motorola/Google enthusiasts, and it will be awesome to be finally rid of him.

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