Apple Watch wins iF Design Award 2015, appears on the cover of Chinese fashion mag YOHO!
posted by Alan F. / Mar 04, 2015, 11:20 PM
The Apple Watch is expected to be the subject of the "Spring Ahead" media event taking place on March 9th at the Yerba Buena Center for the Arts Theater in San Francisco. We should find out more information about the timepiece that we didn't learn when the watch was first unveiled. For example, after the $349 price for the entry-level sport model, how much are the mid-range and high-end models? Also, what exactly is the battery life on the device and how water-resistant is it? Hopefully, we will find out the answers to these questions and also get told the specific launch date.
The Apple Watch has been on a few covers recently, including versions of Vogue in Paris and the U.S. Now, you can find the device on the wrist of Chinese actor Archie Kao on the cover of Chinese fashion mag YOHO! If Kao looks familiar, you might have seen him on Chicago P.D., CSI or Power Rangers Lost Galaxy. That the Apple Watch has been featured on such magazine covers is no surprise; Apple has been positioning its timepiece as both a fashion and technological icon.
Thanks for the tip!
source: iFDesign, MacRumors via IDB
Posts: 393; Member since: Mar 16, 2012
i dont understand how can this ugly smartwatch win design award? it looks like a kid's watch. The feature is ok though
posted on Mar 04, 2015, 11:28 PM 29
Posts: 353; Member since: Mar 06, 2013
ugly design ? you have brain and eye problems. not go to the hell go to doctor :)
posted on Mar 05, 2015, 12:54 AM 2
Posts: 51; Member since: Feb 27, 2015
It's a little, "ehh", certainly not something I was expecting from Apple. It's alright, definitely not the best watch, pretty sure Apple will make a much better looking watch in their 3rd iteration
posted on Mar 05, 2015, 1:02 AM 5
Posts: 1904; Member since: Mar 25, 2014
Different people find different designs good looking or not, so there's nothing wrong with a_tumiwa's eyes. Their opinion is simply different then yours. Personally I am a bit skeptical about it all, sounds like nothing more then PR, american company wins american design award where its opponents are non american, this does not surprise me.
posted on Mar 05, 2015, 5:54 AM 0
The IF design award is not necessarily about beauty, but about design well thought through. If you look at previous winners, they are hardly beauty contestants My taxi by Hyundai Card Smartheater by Balmuda Fitbit Force LG G Flex Nike studio wrap
posted on Mar 05, 2015, 2:23 AM 3
Posts: 335; Member since: May 03, 2014
Lol.. This ugly watch got Design Award... Lol... hahahahah
posted on Mar 04, 2015, 11:32 PM 17
Posts: 1651; Member since: Feb 20, 2015
i might not like apple but i do love the iphone design and he apple watch doesn't deserve a design award its just so ugly and i just feel like apple could have did a way better job with the design. the same guy that designed the iphone 6 must not have designed the watch.
posted on Mar 04, 2015, 11:46 PM 6
Oh boy, this news is gonna ruffle some feathers!!! I don't think Apple watch is the best looking watch (LG Watch R2 from Audi takes the crown), but it's certantly coherent when you combine function and design. Main consensus and the one that matters would be the consumer - you can get all the awards you want, but it means diddly squat if no one buys it.
posted on Mar 04, 2015, 11:56 PM 1
You can say what you want about the watch, ugly or beautiful. They did think about it and made some genius design choices. The interchangeable straps, the magnetic straps and the one where you can just make a strap shorter with a push of a button.
posted on Mar 05, 2015, 2:26 AM 1
Posts: 1544; Member since: Feb 16, 2012
That's why I put the word concept in quotes. I'm aware that is not really a concept, but a product. But reallity is most of the people still don't have access to it and can't really judge. So I wonder how much access the guys from iF actually had (if any) before giving it a price. Or even if they just gave the price based on theoretical information, therefore a "concept".
posted on Mar 05, 2015, 4:09 AM 1
Look at the haters. This is pure greatness in design. Apple Watch will be the greatest piece of tech.
posted on Mar 05, 2015, 12:30 AM 2
Posts: 353; Member since: Mar 06, 2013
posted on Mar 05, 2015, 12:55 AM 1
Posts: 414; Member since: Jan 02, 2012
It will cure cancer and rip space time.
posted on Mar 05, 2015, 1:08 AM 4
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