Apple Watch subject of two-page spread in Vogue Paris, 12-page ad in the American Vogue

Apple Watch subject of two-page spread in Vogue Paris, 12-page ad in the American Vogue
Back in October, runway model Liu Wen posed for the cover of Vogue China wearing the Apple Watch. Not surprising really, considering that Apple considers its smartwatch to be as much a fashion statement as it is a piece of technology. Now, Vogue Paris has done a two-page write up on the timepiece, calling it "a small revolution."

The spread contains pictures of models wearing the device and mentions the importance of the watch at Apple and how the tech titan is eagerly offering it as a fashion accessory. To help sell the Apple Watch in its Apple Stores, the company is adding a display area similar to what you might find in a jewelry store, where interested buyers can look at the more expensive versions of the watch before buying them.

The March issue of the American Vogue contains a 12-page advertisement for the Apple Watch including close-ups and images of the swappable bands. Some images of the watch were done in actual size to allow readers to see how it will look on their wrist. The ad features the entry-level Apple Watch Sport with bands made of rubber, the mid-range Apple Watch sporting a stainless steel band and magnetic clasp, and the top-of-the-line 18-karat gold Apple Watch Edition. A digital version of the ad, featuring a 360 degree look at the Apple Watch, was posted on Instagram by someone with the user name poppyorjewelry.

On Thursday, we told you about a special event that Apple will hold on March 9th in San Francisco, expected to be related to the Apple Watch. Apple will probably announce pricing and a specific launch date at that time.


source: PomPomComedy.fr (translated), Instagram (1), (2) via AppleInsider (1), (2)

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39 Comments

1. Mxyzptlk unregistered

Best watch ever

7. Tritinum

Posts: 471; Member since: May 06, 2014

..lol

13. Finalflash

Posts: 4063; Member since: Jul 23, 2013

lol indeed....damn that thing is ugly. Why do they keep showing it with the hideous green band?

17. tedkord

Posts: 17318; Member since: Jun 17, 2009

Conclusive proof that 90% of Steve Jobs' time was spent squashing Sir Jony's designs until he got it right.

27. flamencoguy

Posts: 107; Member since: Aug 04, 2012

That's why they need pretty girls to help sell it. LG Urbane looks more ruuged and masculine that this feminine device

26. TimCook

Posts: 450; Member since: Oct 23, 2014

The iPhone was Called the Jesus - Phone The Apple Watch will be called the Jesus - Watch Best device of the 2015 period

32. AlikMalix unregistered

Why in the world would you post that? I cannot believe that you're trying to make a religion out of some electronic...

22. PhoneCritic

Posts: 1354; Member since: Oct 05, 2011

A Rolex is or another Swiss brand would beg to differ. Just because Apple is about to release it ( which they have not done yet) does not mean it is the best ever. It has yet to be even released into the public how can you make the statement that it is the "best watch ever" ?

36. Damo579

Posts: 264; Member since: May 18, 2013

And how do you know this considering it isn't out yet......... Most likely it will be good but not the best. In the end Apple will sell loads of them and it will be highly desired around the world due to the fact it's an Apple product.

2. mistercarter

Posts: 360; Member since: Sep 01, 2011

they are hyping the heck out of this watch it better delivers

4. CoastCity

Posts: 257; Member since: Mar 07, 2014

Do we care how many pages the big apple money paid?

3. WillieFDiaz

Posts: 127; Member since: Dec 22, 2010

Desperation is a stinky 12 page advertisement

6. RebelwithoutaClue unregistered

Wouldn't want to call it desperation, but marketing well executed. They want to profile the watch as jewelry and not so much a gadget. So to place an ad in a well known fashion magazine, is just doing business very well.

12. boosook

Posts: 1442; Member since: Nov 19, 2012

Exactly. And I bet the Apple Watch will sell, regardless of its features, its processor, or the size of the battery. It simply has a different target. People who will buy it would never buy one of the current smartwatches anyway (maybe they don't even know what a "smartwatch" is). They don't need a smartwatch, they don't want a smartwatch. But they'll want the Apple watch.

29. darkkjedii

Posts: 30974; Member since: Feb 05, 2011

Great post

5. NexusX

Posts: 613; Member since: May 16, 2013

i think the pebble time and the apple watch are the only smartwatches that'd appeal to female population

19. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

Pebble right now is THE only smartwatch that is doing well. And probably Apple will obliterate the smart watches category with millions of units in first year something no one can do beside Pebble, If you combine all samsung, lg, etc smart watches together they still sold less than pebble did so far. People want something that works well even if it doesn't have s**t loads of features. Something android wear OEM's cant achieve.

8. wando77

Posts: 1168; Member since: Aug 23, 2012

A nice watch if you're a girl

24. NexusX

Posts: 613; Member since: May 16, 2013

that's the whole point. who wants to make a watch that only men (geeky nerdy men with shiity taste) will buy? oh wait motorola, samsung, lg do...

9. wando77

Posts: 1168; Member since: Aug 23, 2012

Samsung, LG etc need to get together and make their watches FULLY compatible with each other if they want to take on apple. People aren't gonna buy a watch if it is completely tied to one type of phone (unless you're a mindless apple zombie)

14. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

Google should also get Android Wear compatible with iOS.

20. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

Being fully racist just makes you look clueless. Although I agree that android wear OEM's need to step up their efforts otherwise it will be just apple apple apple. Oh and if you like black chocolate and i love white doesn't mean you are a brainless black chocolate zombie. Get some IQ points into your brain cause you are making a shame of the human race.

28. RebelwithoutaClue unregistered

While his remark is completely foolish, where does he make a racist remark?

23. PhoneCritic

Posts: 1354; Member since: Oct 05, 2011

And there is the answer!!!! Kudos!! Until LG, Samsung, Motorola, Asus and other OEM realize that, in America they, have a common rival they will never win market and mind share. It is better they unite and compete against Apple rather then Apple and among themselves.

33. AlikMalix unregistered

... a common rival in America, in Japan, China, Australia, and West side of Europe... (fixed that for ya)

10. seanpr11

Posts: 3; Member since: Feb 12, 2015

If I even considered getting a smart watch it would be a pebble.

11. blackberry_Boy

Posts: 213; Member since: May 27, 2014

Why this dam watch is going to be a flop because it the first gen they just about to make a killing on sales because people going to go nuts over the first ever apple watch that's going to be outdated by Christmas

15. Deadeye37

Posts: 292; Member since: Jan 25, 2011

IMO, the Apple Smartwatch is only getting hyped because its Apple. Fashion wise, I think its better than most, but its not the best looking watch IMO. I like the looks of the ASUS ZenWatch better, if I'm looking at a square watch. Personally, the watch that I think looks the best is the LG G Watch R. I'm still going to shake my head when I hear the Apple ignorant proclaim that Apple invented the smart watch and the only smart watch that exists is the Apple Watch.

16. cnour

Posts: 2305; Member since: Sep 11, 2014

Can't wait....

18. drunkenjay

Posts: 1657; Member since: Feb 11, 2013

not into square watches. I prefer circular and wish it was a real watch hybrid like a kairos watch but thinner.

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