AMD open to building for specific Android products

AMD open to building for specific Android products
AMD's business plan has always been to have its products directly tied to Windows, but the company has been struggling recently, so it is looking for other opportunities to build processors. The new word is that AMD could potentially jump into the crowded mobile processor space, but the company isn't looking for a market share fight, it wants to be more careful in choosing its path.

Lisa Su, a senior vice president at AMD, told PCWorld


According to a new report, AMD doesn't want to follow in the footsteps of rival Intel and simply build mobile processors in the hopes that they will be picked up by manufacturers. Rather, AMD wants to work with hardware partners on specific projects that will bring its processors to the mobile world. 

AMD has been cutting its workforce recently, which has led to Apple hiring a number of the company's ex-employees. The company has mostly built for Windows computers, but it is also going to be building the processor for the Sony PlayStation 4. This isn't the first time we've heard rumors about AMD going into the mobile space, as we heard back in October that AMD was working on ARM-based chips.

source: PCWorld

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11 Comments

1. Shatter

Posts: 2036; Member since: May 29, 2013

Nobody likes your processors AMD because your per core performance is horrible, just stick to graphics unless you fix your cores.

2. user996

Posts: 221; Member since: Feb 25, 2013

lol amd 2 core Cpu can work better than intels atom with 2 physical + 2 logical cores

4. Shatter

Posts: 2036; Member since: May 29, 2013

There cpus would be compared to baytrail not atom. If you want relative performance an fx 8350 8 core amd is slower than a 4 core intel and thats there best chip from there it only gets worse as you go further down into the apus.

7. ZeroCide

Posts: 806; Member since: Jan 09, 2013

These can be good for lower end / budget tablets, phones, ect.

11. user996

Posts: 221; Member since: Feb 25, 2013

really? AMD chips can use their fully potential where intel can't. i have 2630QM i7 in my laptop and in some tasks my friends AMD E300 1.3Ghz dual core handles better than mine for some tasks cpu usage level is same for dual core and 4 physical + 4 logical cores and why?

6. SmartPhoneStream

Posts: 162; Member since: Jun 21, 2012

Even then Nvidia can outperform them in GPU performance

3. ZeroCide

Posts: 806; Member since: Jan 09, 2013

If they build x86 CPUs this can be a good this for all mobile platforms and if they Build APUs Thats even better. Their graphic tech is pretty awesome. I'm sure that they can out-perform anything that ARM has.

5. caustictoast

Posts: 31; Member since: Aug 07, 2012

Just want to point out AMD is also making the processor for the Xbox One and the Wii U, in addition to the PS4

8. SmartPhoneStream

Posts: 162; Member since: Jun 21, 2012

Actually IBM is making the processor for the Wii U

10. Diazene

Posts: 129; Member since: May 01, 2013

AMD is making the GPU, which is a processor

9. dan86

Posts: 298; Member since: Mar 17, 2012

Good to see chip manufacturers now understand the potential market of mobile devices. Welcome to the party AMD.

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