AARP brings the 50+ set to iPhone, iPad and iPod Touch with 4 new apps

It might come as a surprise to many that those age 50 and over represent one of the fastest growing groups using mobile devices. And where you find those who have lived half a century or longer, you will find AARP. The organization has launched 4 separate apps for the iPhone, iPad and iPod Touch. The AARP app allows members to carry a digital version of an AARP membership card while the remaining 3 are for AARP The Magazine, AARP Bulletin and AARP VIVA.

The AARP app allows users to get relevant news for those age 50 and over, learn all about the lastest benefits available to members, watch videos, renew their membership, and carries a digital version of the users membership card. The latter can be used for discounts and certain benefits available to AARP members. This app is free and can be found in the App Store.

The remaining 3 apps are digital versions of AARP publications that members can view for free. Non-members can read a sample from each magazine. The app allows users to read back issues, clip and save stories, and follow links to specific web sites relevant to the topic of an article. All three of these apps are free and can be downloaded from the App Store.

Later this year, the organization plans on adding embedded video, Spanish language content and improving social networking capabilities. Currently, AARP has an online community numbering 1.5 million members.

source: AARP