Nokia Lumia 720 ReviewNokia Lumia 720 9
Announced at MWC 2013, which took place this February, the Nokia Lumia 720 seemed like a promising mid-range smartphone. Now that the handset has visited our office in all of its retail glory, we're eager to see if this Windows Phone junior can really be a worthy competitor to the Android horde.
So, what is it that could make the Lumia 720 feel special compared to all the good mid-end smartphones out there? Well, if you're looking for some kind of hidden feature or secret weapon, you're in for a disappointment. However, that doesn't mean the Nokia Lumia 720 isn't a remarkable device. Quite the contrary – we find it to be one of the better Windows Phones that we've ever used. Why? Well, read on and find out!
Industrial design has always been one of Nokia's stronger sides, and the wonderful Lumia 720 is yet another prove of that. This is actually one of the best Nokia designs we've seen. Unlike most other handsets by the Finns, the Lumia 720 stands out with a rather thin body at just 9 mm. It's also quite light at 128 g. Comparing this to Nokia's current flagship smartphone, the Lumia 920, the 720 is definitely the more appealing handset, because it retains the 920's strong sides like the high-quality polycarbonate and stylish appearance, but is also thinner and lighter, which makes it noticeably more comfortable to hold and use.
127.9 x 67.5 x 9 mm
4.52 oz (128 g)
130.3 x 70.8 x 10.7 mm
6.53 oz (185 g)
119.9 x 64 x 9.9 mm
4.37 oz (124 g)
120.5 x 63 x 10.28 mm
3.99 oz (113 g)
As you can imagine, the physical keys situated around the sides of the handset are all very well made. The are made of zirconium and have a high-quality feel to them. Pressing the keys, including the two-step camera shutter on the lower right, is flawless. And since this is Nokia, we expect the keys to be quite durable, though that will certainly depend on the way they are used.
The zirconium physical keys can be found on the right
The memory card slot is on the left
The SIM card tray and headphone jack are on the top
The 6.7-megapixel shooter is on the back
An interesting detail about the Lumia 720 is that it's available in a bunch of colors: white, red, yellow, cyan and black. Note that only the white version is made of glossy plastic, while all the others use a matte finish, but thankfully, this particular finish feels much better than the soft-touch coating utilized by HTC's Windows Phone 8X or 8S.
resolution is just 480 x 800 pixels, but then again, we should keep in mind that it's a 4.3” display, so the quality isn't really that bad. In fact, with Windows Phone's sizable text fonts, you'll rarely be irritated by any jaggedness.
One thing we really appreciate about this ClearBlack LCD display is that it is easily visible when viewed outdoors. It's actually just as visible as the iPhone 5, which automatically propels it to one of the top spots in this category. Not too shabby for a mid-ranger, huh? What's more, viewing angles and colors are also spectacular and up there with the very best. Thinking about it, the colors might be just a bit on the warmer side, but all in all, they are quite accurate and appealing.
Another feature of this display that you won't find in any many of its competitors is the ability to use it with gloves, fingernails and other conductive objects. Obviously, this can prove to be quite useful in many different situations, so it's a feature that's definitely good to have. We can only hope that more manufacturers will start employing such kind of super-sensitive touch technology.
1. bbblader (Posts: 588; Member since: 24 Oct 2011)
Wow a 9/10 That is something unexpected :)
32. djcody (Posts: 78; Member since: 17 Apr 2013)
Excellent?? Very good one but far away from excellent. Why slow HSPA speed 21mbps, and low res screen. 42speed and 720p screen can make this phone excellent mid range. I like battery size and camera even isn't a 8 Mp, don't needed to make right pictures.
46. skinny95black (Posts: 113; Member since: 06 Jan 2013)
Will just like ray s said they needed to make the phone as cheep as possible
47. jsdechavez (Posts: 708; Member since: 20 Jul 2012)
Yup, definitely worth the money. 9/10 for this mid-range is well justified.
17. tashreef (Posts: 476; Member since: 24 Nov 2012)
This is not the Best Lumia ... This is one of the best with affordable price tag...
19. No_Nonsense (Posts: 826; Member since: 17 Aug 2012)
People seem to forget the tag line : "Everyone can't have the same opinion." Anyways I rate it higher since its possibly better than any similarly priced android device which the 920 isn't. 920 does have some advantages over its other rivals, noticeably a super-sensitive screen and camera but its not quite as miles ahead of the competition when you'd buy a $600+ device. On the other hand, this for $350ish is better than any other phone in my opinion and so the best lumia running wp yet.
24. StreetNerd (Posts: 762; Member since: 08 Dec 2010)
its not the best Lumia but its the best mid range device...
33. Pedro0x (Posts: 271; Member since: 19 Oct 2012)
What about nexus 4, in USA you can buy it very cheap and it is way better than this. And you get android :)
14. tashreef (Posts: 476; Member since: 24 Nov 2012)
May be unexpected... but deserving....
Cheap (price) and Best (in this range)......
18. sorcio46 (Posts: 420; Member since: 27 Jul 2011)
9/10 for a Device with a 480 x 800 pixels screen...
Hello there! We are in 2013! -.-
23. windroid (unregistered)
Starting from 2012, people start seeing much better and now they need full HD in a 5 inch screen.
The old days a 720p was enough for (>) 26 inch TV screen, now 1080p in 5 inch... the phone got 9 out of 10 because the resolution it has is enough if you don't use a magnifying glass to text message.
29. tashreef (Posts: 476; Member since: 24 Nov 2012)
yes i know... the NExt is 2014..... (so what?))!!!
55. Apian (Posts: 8; Member since: 12 Sep 2013)
I think Phone Arena have a Problem with Sony..
Manufactur by Sony never get 9 rating...
2. Antonyjoseph (Posts: 216; Member since: 06 Apr 2013)
I tried it out in a store yesterday. The UI is silky smooth and the phone looks gorgeous. Buying this as my second phone. Will also help me familarise with the Windows OS. (presently S3 user)
3. murati (Posts: 21; Member since: 29 Apr 2012)
Hehe, one of the cons is Windows Phone 8 is not particularly fun? For real i don't know what does that mean but for me WP8 is more than fun, because it is WORKING, not like some andorid mashines :) I like the 720, we will see price in my country and than decide.
12. Nathan_ingx (Posts: 3189; Member since: 07 Mar 2012)
Been waiting for this review...
I'm considering this for WP8 or the new Sony SP for Android!
48. jsdechavez (Posts: 708; Member since: 20 Jul 2012)
Been considering the SP too and I like Sony designs but it costs twice than this.
21. cornerofthemoon (Posts: 569; Member since: 20 Apr 2010)
Windows Phone 8 might not be the most fun (whatever "fun" means) but it is certainly the least frustrating. I've tried all of the Smartphone OS's (except BB10) and WP is the only one that never tempted me to throw the phone into a brick wall.
5. Credo (Posts: 720; Member since: 19 Apr 2012)
hahaha please Ray S, you don't like Windows Phone 8 but still give it a 9 out of 10??
I think the OS is one of the inportant things on a phone....
Enjoying my Cyan Lumia 920 !
7. hipnotika (Posts: 353; Member since: 06 Mar 2013)
all the new mobile review is 9 9 9 9 ! what a silly web site !!!
10. MultiYouTroll (Posts: 29; Member since: 19 Apr 2013)
If I can find a mobile review with a score less then 9, will you get off this website?
20. windroid (unregistered)
Nokia Lumia 720 Review : 9
Samsung Galaxy Young Duos Review : 6
Samsung Galaxy S II Plus Review : 7.5
LG Lucid 2 Review : 8
HTC First Review : 7.5
Nokia Lumia 520 Review : 8
Acer Liquid E1 Review : 6.5
Sprint Force Review : 6.5
Samsung Galaxy S4 Review : 9.3
Samsung Galaxy Fame Review : 7.5
Kyocera Torque Review : 8.5
HTC One Review : 9.1
12 reviews, 3 in the 9 point mark
8. buraini (Posts: 10; Member since: 12 Nov 2012)
The score denies the words...same goes to Lumia 920..got 9 out of 10..but the reviews seem to bash Lumia 920 is not a good phone... =..=
13. EXkurogane (Posts: 863; Member since: 07 Mar 2013)
The phone itself is pretty good. If you want to name any shortcomings, then most of them are due to the OS itself (and that points the finger at Microsoft), instead of Nokia. But WP still have a long way to go; the current age of WP is only equivalent of 2.3GingerBread of Android.
15. amansingal14 (Posts: 307; Member since: 08 Sep 2012)
One can expect great things out of a legendary and previously, a brand owned by majority of the world. So do they, so they bash it down in words but they have to give the phone the score it deserves because it would be unjust to post personal score instead of professional ones in this case,
9. rahulz (Posts: 117; Member since: 25 Feb 2013)
wp8 is not that bad. i just brought a lumia520(one of the sibblings of lumia720).i just say WOW.. We wont find any phone at this price point with this specs, thumbs up for nokia.
And as for wp8, it is very easy to use and very smooth. even though the store lacks a lot of apps, dont get me wrong it does have almost all important apps and they are well designed to match the os .
So don't fall for bad comments from crazy fanboys about windows phone.
I am not saying it is better than android, in my opinion android is way ahead of wp and ios, in terms of features. but i think average user doesn't care about feature counts.
In the end, its about personal preferences some choose android some choose wp and some choose ios. each os have its own pros and cons.
16. ahhxd717 (Posts: 332; Member since: 08 Dec 2011)
WP8 isn't fun to use? Hmm, I wouldn't go that far. I find it more of a "joy" to use compared to Android, but I still prefer android for customizability and just being more versatile in general. But I feel a certain "flow" when I use WP8 that I don't get while using Android. Idk, I've always liked WP. It's definitely a good OS for md-rangers like this one.
22. cornerofthemoon (Posts: 569; Member since: 20 Apr 2010)
WP is far from perfect, but it's the easiest and least frustrating OS to navigate. All it needs is a real notification menu and a few more "major" apps and games and I'm smitten.
25. StreetNerd (Posts: 762; Member since: 08 Dec 2010)
Cons: 'Windows Phone 8 is not particularly fun'
more fun thn iOS for sure, just less apps
26. Deaconclgi (Posts: 395; Member since: 03 Nov 2012)
"What? If you've been expecting our enthusiastic tone to continue through the Interface part as well, you're in for a small disappointment. Not because there's something wrong with the Lumia 720 itself, but because we're simply treated to the same old Windows Phone UI, which is different from the competition, but not necessarily in a good way."
This applies to basically every OS WHEN A PHONE IS RELEASED WITH THE SAME OPERATING SYSTEM!
-same old iPhone UI, which is different from the competition, but not necessarily in a good way.
-same old Android/TouchWiz/Sense/LG/Moto UI, which is different from the competition, but not necessarily in a good way.
-same old Symbian UI, which is different from the competition, but not necessarily in a good way.
-same old Bada UI, which is different from the competition, but not necessarily in a good way.
-same old BB10 UI, which is different from the competition, but not necessarily in a good way.
-same old WebOS UI, which is different from the competition, but not necessarily in a good way.
I've done the work for you. Now all you have to do is copy and paste thes lines into your review articles (past and present) about new phones that use the same OS, same OS version, therefore, should have the same UI.
Way to kick Windows Phone while it is trying to get up.
27. windroid (unregistered)
28. lorenzattractor (Posts: 67; Member since: 27 Apr 2012)
Really considering getting this phone, seeing as it has a better design than the 920. Only problem is the 512 ram. Not enough for heavy games. It would've been perfect if it had at least 1 gb of ram. Also on the design section, you wrote "prove" and it's suppose to be "proof".
30. sharks (Posts: 199; Member since: 16 Feb 2013)
I stopped caring about Lumia's but this high rating caught my attention. The specs for this phone are weak, especially the resolution of the screen, which is laughable! However, the overall build seems very good and i think the rating might be justified since this device has a low price-point, so the raw power isn't being judged here but rather an introductory smartphone to the casual user (non-gamers and not for professionals, app geeks, etc)
31. windroid (unregistered)
Consider the following: while the resolutions it has is enough for a normal use and pixelization isn't noted, it allows a faster and smother operation because it has less pixels to deal with.
So... sufficient resolution = faster and smother OS.
34. scsa852k (Posts: 329; Member since: 16 Oct 2012)
They put the phone's Operating System as a con and gives it a 9.
That made so much sense.
35. JojoGo101 (Posts: 211; Member since: 17 Dec 2012)
Disappointed of the 480p screen.
But let's do the Math. S3 Mini vs Lumia 720.
Less lag. Less stutter.
Cool Live tiles.
No Wp feels like a laggy cheap phone.
Integration of Microsoft's services.
36. ricco (Posts: 18; Member since: 01 Oct 2012)
But then again S3 mini and Lumia 720 are from different price groups. In my country one can get S3 mini for some 350 bucks. Rumours are Lumia 720 will be considerably higher.
37. lubba (Posts: 1313; Member since: 17 Jan 2011)
@pedr0x... Yes, and what about Android? What makes it better? Customization? What are you customizing? If the 720 got a 9, its a good phone. Look at the Sony experia ZL. It got an 8 or Samsung galaxy young, a 6. So what is your Android gonna do?
40. ryq24 (Posts: 619; Member since: 17 Oct 2011)
Nokia always make great phone but windows is not helping them for now.
41. LumiaLover (Posts: 160; Member since: 27 Sep 2012)
As my name suggests, I totally adore my L920. Package the features of this phone into the 720 shell and you have a sure fire winner. I was an Android user from the beginning and I have never had an Android device which didn't lag. Even the beautiful HTC One lags, as I experienced recently in the local 3 store. I loved the fact that you could customise Android to your hearts content, but I honestly think that having endless options for customisation effectively becomes boring. Let's face it, you change your wallpaper, you re-arrange your icons / widgets, you sit back and look at your homescreen and within 5 minutes you want to change it again. Why? Because nothing is happening, unless of course you have a laggy live wallpaper. WP8..the homescreen is alive with animations and the phone doesn't lag. I can't stop looking at my Lumia. The phone and the software are truly beautiful. It is a matter of opinion and I appreciate that many Android fans will not agree with me, but I am noticing on here a shift in attitude towards WP8. It does have an appeal for most people, and I'm sure that if Microsoft chooses to address some of the OS shortcomings for die hard Android fans, WP8 will truly lift off to another level.
42. Xenaz (Posts: 128; Member since: 28 Apr 2013)
"Windows Phone 8 is not particularly fun", =_="
Why PA reviewer will come out with this kind of subjective cons.....
Maybe PA/Ray S should put a "Boring/outdated UI" in iPhone 5 review or "Same Boring Design" in S4 Review........
43. Andelson (Posts: 4; Member since: 19 Feb 2013)
As an ex Symbian User (costumizable/Widgets/Icons/home screens) and I have been used my new Nokia Lumia 920 and can say that I disagree with most of all that this review say about Lumia 920 Design and Windows Phone 8. First of all, day by day I like more and more of the simplicity of WP8, new beautiful and usefull apps appears everyday. I had a lot of devices and smartphones and none of them is so confortable to use as my Lumia 920, to me. The Screen is awesome, gorgeus and etc. and the camera enjoys me so much. Windows Phones is easy and beatiful, has a lot of the lacks and flaws, but it is still much young and will be better in a short time.
44. lonestrider (Posts: 88; Member since: 31 Mar 2012)
what is 'Windows Phone 8 is not particularly fun' means? someone explain, please?
45. Mohammed.Salah (Posts: 6; Member since: 15 Feb 2013)
good one from Nokia and good review from you
49. Mulaah (unregistered)
Why did you say that the mic in the lumia 720 is only average, while in htc one is "excellent". It is proven that they share same mic...
50. phaapane (Posts: 1; Member since: 02 Jul 2013)
You're right about the Android customization - it really does get boring in the long run.
What comes to app availability, it's quantity over quality with Android. There are millions of apps of which only a small fraction are actually usable or serve any purpose.
720's design looks nice and refreshing.
We have SGN Note 1 and S3 in the family, but I wouldn't mind "upgrading" them to the Lumia series (720, 820 & 920).
51. kylekevincute (Posts: 2; Member since: 30 Jul 2013)
I already had a Nokia Lumia 720.
I really hated Lumia'a before cause I thought it was boring as also heard by rumors.
but, all of these perceptions has changes when I bought a Lumia 720 for my self.
Who would have thought that someone could get Nokia's SLIMMEST phone by far in the Finnish company's history in the Mid-Range Level. It's a kind of a phone that will give you the touch of luxury.
Truth, you cannot change Lumia's launcher cause it's only designed for Windows but this feeature gives it a HUGE barrier of being a "copycat". Lumia is unique as well as the existing windows phone in this generation. For a mid-range price no one can ever find a camera as excellent as Lumia 720 has. It is already packed with a 6.7 megapixel camera with a Carl Zeiss Optics. it also has a Dolby headphone music which is rarely equipped in modern phones today.
so in my suggestion, if you wanna be different. GET LUMIA 720! It's by far the best smartphone ever created in the mid-range level in this present times.
52. sadie (Posts: 1; Member since: 05 Aug 2013)
features are good, but wait til u'r batteries are drained, yer phone wont work im telling you my 720's under repair now due to drained batteries, they're telling me its because my phone synchronizing to my pc which is not true.. >coz i never tried to sync it to my pc< but well this will just be a friendly reminder, dont drain yer batteries it will freeze on the title page it wont turn on for some reason
53. kylekevincute (Posts: 2; Member since: 30 Jul 2013)
I dont think so. I already had my batteries drained and it still work. What applies to you may not apply to everybody.
54. t2859 (Posts: 1; Member since: 18 Oct 2011)
I've been using my 720 for two weeks and browsing the web is so slow it's painful. Pages usually take 10 seconds, or more, to load. It's driving me crazy!!! I wanted a phone with a big screen for web browsing. This is slower than my old 610! Browsing here actually reminds me of back when I had a Blackberry Bold 9780. I don't understand why I keep reading everywhere that this phone provides a fast browsing experience. I don't get it!!!
56. Md123 (Posts: 2; Member since: 14 Nov 2013)
hi when you used this mobile you could youtube without wifi and if you dont like 720 try 625
57. Andelson (Posts: 4; Member since: 19 Feb 2013)
t2859, every time that I experimented this issue, isn't a device problem, is a connection wi-fi issue with DNS or Ip conflict, take a look at it
58. mazumdar1970 (Posts: 1; Member since: 05 Jul 2014)
Never purchase a mobile from Nokia if you purchase then you also have to suffer as I am doing after spending 19K on a nokia Lumia 720 mobile phone.
This Nokia Lumia 720 has changed 2 times by the company earlier.
Worth less customer care service Nokia provide in India.
No commitment - Nokia customer care executive make fake commitments and also they can try to misguide you because they asked me for 5 days for an issue and the thing is that talking with them from 1st of July 2014 but the Customer care executive booked my complain on 3rd of july.Actually I face froblem after upgraded software (Black).I called up to the nokia care centre received by Mr Dipanshu,Pradeep,and so many Cc executive of Nokia hired.Lastly on 5th of July again mr dipanshu on line and transfer to Mr ARVIND.Reply is as it is we will contact you with in 5 days.Then are notable to rectify the problem.They don't even given telephone number of the Sr. Managers number to whom I can discuss the issue.
Nokia care center is not able to repair device in single time with the perfection - If they fix a issue then they create another 2-3 issues in your device.
If you send mail to email@example.com regarding your issue then you will only receive one reply "Our customer care representative will make a call to you with in 5days. Hours" and It might be possible that you will receive a call after 10 days .After u sold ur defected phone to the market after facing lots of problem and harassment by the nokia people.
Never provide a satisfactory solution.
Time Wastage - They will waste your time by calling you in their nokia center without a single regulations.
Had done lots of followup in the different different way e.g. phone, email, visits but didn't get a single solution.
|Display||4.3 inches, 480 x 800 pixels (217 ppi) IPS LCD|
Qualcomm Snapdragon S4 Plus MSM8227, Dual core, 1000 MHz, Krait processor
512 MB RAM
|Size||5.04 x 2.66 x 0.35 inches|
(127.9 x 67.5 x 9 mm)
4.52 oz (128 g)
|Battery||2000 mAh, 23.4 hours talk time|