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iBooks textbooks gain traction: 350,000 downloaded in three days

Posted: , by Victor H.

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iBooks textbooks gain traction: 350,000 downloaded in three days
From its earliest days, Apple has had special interests in education and last week it proved it once again by releasing iBooks 2.0 for iOS and iBooks Author for Mac, aiming to bring new, better and more interactive and visual textbooks. And the users seem to love it. 

The iBooks Store served 350,000 textbook downloads in the first three days after the announcement, according to Global Equities Research, which oversees Apple’s iBooks sales on its own secret tracking system. We don’t know how it works, but obviously it gets some numbers, which should give us at least a ballpark estimate.

iBooks textbooks gain traction: 350,000 downloaded in three days
iBooks Author, Apple’s free Mac software for making textbooks on the other hand, was downloaded 90,000 times.

Now, if those numbers are close to the truth, that’s good news for Apple, but not only. By bringing the cost of textbooks down to under $15, from an average of around $60 to $70, publishers rely on volume. 

source: AllThingsD

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posted on 23 Jan 2012, 07:52 1

1. remixfa (Posts: 13902; Member since: 19 Dec 2008)


now does ibooks work on iphone as well or just ipad? if its just ipad, then 350k is a decent number since there are much less ipads out there than iphones. does that 350k also include the 90k ibooks author downloads?

posted on 23 Jan 2012, 10:15

2. grams17 (Posts: 21; Member since: 10 May 2011)


Spring Semester just started. I expected more.

posted on 23 Jan 2012, 18:45

6. stealthd (Posts: 916; Member since: 12 Jun 2011)


Considering they were just announced, I don't see how you could expect anything. It's not like schools have had any time to work this into their curriculum.

posted on 23 Jan 2012, 10:31 2

3. c.hack (Posts: 491; Member since: 09 Dec 2009)


350k free "Life on Earth" downloads for curiosity's sake is meaningless.

posted on 23 Jan 2012, 12:11 3

4. Slammer (Posts: 941; Member since: 03 Jun 2010)


---" From its earliest days, Apple has had special interests in education"---

Sounds like marketing gibberish to me. I don't remember any time in the last 30 years of Apple's existence that they were passionate about education. It seems to me that they are once again, preying on the large percentage of age groups that have made them rich. What better way to expand on the 70% profit margin than to hit the generation that has been thinking with their lower extremities when purchasing Apple products?

John B.

posted on 23 Jan 2012, 12:24

5. c.hack (Posts: 491; Member since: 09 Dec 2009)


If thinking with my lower extremities makes me enough money to buy iPads and iBooks as an afterthought, then count me in.

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