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ZTE surges past Apple to become the world's fourth biggest phone maker

Posted: , by Victor H.

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ZTE surges past Apple to become the world's fourth biggest phone maker
ZTE has become fourth on a global scale of phone makers by sheer volume. The company zipped past Apple, which remains the world’s fifth biggest phone maker in a quarter marked with anticipation of the iPhone 4S. ZTE registered shipments of 18 million handsets in the quarter, more than Apple’s 17.1 million iPhones.

At the same time, Samsung continues increasing its sales volume, thus closing the gap with Nokia which is on the decline. In the third quarter alone, Samsung shipped 88 million handsets, while Nokia shipped 106.6 million. Looking from the point of view of market shares, Nokia held 27.3% of the market, while Samsung trailed behind with 22.6%.

ZTE surges past Apple to become the world's fourth biggest phone maker
LG, the world’s third largest phone maker, is far behind with only 21.1 million phones shipped, a huge decline when compared with the 28.4 million the Korean company shipped in the same period last year. That’s partly due to the drop in popularity of the LG Optimus One.

“Despite ongoing economic volatility, global handset shipments grew a relatively healthy 14 percent annually to reach 390 million units in Q3 2011. ZTE was the star performer as it captured 5 percent market share and overtook Apple to become the world’s fourth largest handset vendor. ZTE’s growth is being driven by competitive pricing of entry-level models for feature phones and Android smartphones,” Alex Spektor, Senior Analyst at Strategy Analytics, commented.

Check out the full press release below for all the analysis and fine details.


Press Release

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1. bigboss posted on 28 Oct 2011, 08:46 10 1

That's no surprise.

2. andro. posted on 28 Oct 2011, 09:08 5 5

Haha! thats all i can say

3. cj100570 posted on 28 Oct 2011, 09:11 8

Why do people keep calling Apple a phone "manufacturer"? Correct me if I'm wrong, but doesn't Apple contract out the actual manufacturing of the iPhone?

5. iankellogg posted on 28 Oct 2011, 09:23

many of these other companies don't manufacture their own phones ether. Motorola doesn't for example.

8. JeffdaBeat posted on 28 Oct 2011, 10:04 7 1

Correct and to separate it from say Microsoft and Google who make the OS...but don't design the actual handset. You'll see Apple vs. other manufacturers for amount of phone sold, but you won't see Apple vs. say Google unless we are talking about OS's. That's not a jab on either company for those who are trigger happy this morning...

16. andro. posted on 28 Oct 2011, 11:54

The only major component apple designed in the iphone 4 was the antenna and the less said about that the better!

17. Phoneguy007 posted on 28 Oct 2011, 12:02

also apple only has one phone that is a smart phone.....but the other companies make smart and non smart phones.

30. ardent1 posted on 29 Oct 2011, 00:35

It has to do with business speak. The manufacturer is deemed the one who makes the product -- the fact the manufacturing process is outsourced or subcontracted out -- does change the fact that Apple "made" this product.

4. iankellogg posted on 28 Oct 2011, 09:11 3

I have barely heard of ZTE so this surprises me a bunch. I don't think they are very popular here in the states.

6. chocolatebear76 posted on 28 Oct 2011, 09:35 1 2

the reason for this is coz u're not a techhead or fanboy

7. remixfa posted on 28 Oct 2011, 10:00 1 5

ZTE is a very minor player in the US. They are huge however in emerging markets like china and africa where cheap handsets are the primary sales.

Apple has nearly slid off the page!!

9. redflag_rising posted on 28 Oct 2011, 10:57

zte is chineese owned company right?

21. remixfa posted on 28 Oct 2011, 14:56

i believe so, yes.

10. taco50 (banned) posted on 28 Oct 2011, 11:20 6 2

This is for all phones including feature phones. Apple doesn't sell feature phones.

18. Phoneguy007 posted on 28 Oct 2011, 12:03 1

correct

23. Johnny_Mnemonic posted on 28 Oct 2011, 15:30 2 3

Taco Apple sells junk

26. wassup posted on 28 Oct 2011, 17:29

what about the iP4s?

13. snowgator posted on 28 Oct 2011, 11:31 1

I actually was going to say what Taco did. ZTE would not touch a list of only smartphones. It is pretty amazing that Apple can compete against these manufacturers with only one device.

There will always be a need for a basic phone, and a huge market for it. I often think some of these manufacturers that are going Smartphone only are making a mistake. Yes, feature phones are dying off due to Smartphones becoming so affordable. But basic talk and text phones will always have a market. Companies like ZTE and LG would be wise to stay in the market for that need.

31. ardent1 posted on 29 Oct 2011, 00:37

Check out Metro PCS, Cricket, or the other smaller carriers. Boost will carrying the ZTE Warp.

11. ledbetterp3 posted on 28 Oct 2011, 11:30 2

Wow, never heard of the brand "others" but they're doing very well!

12. ledbetterp3 posted on 28 Oct 2011, 11:30

Jk, but why doesn't ZTE make good phone for the US?

14. ayephoner posted on 28 Oct 2011, 11:41

i dont think they make many good phones at all. they are focused on up and coming countries (markets).

US carriers are focused on top tier devices, so they give all their business (even for feature phones) to companies that produce the big dogs.

15. Sniggly posted on 28 Oct 2011, 11:49 2

Ugh, ZTE. Cheap piles of crap. And their soft keyboards ARE a direct ripoff of Apple's.

19. ivanko34 posted on 28 Oct 2011, 13:05 2 3

Apple last. Normal. Good day apple fans

20. 530gemini posted on 28 Oct 2011, 14:15 1 1

Expected. Apple only has the iphone, while Samsung and ZTE have all sorts of phones from low priced to high priced ones, so this is no surprise. Apple holding the 5th spot with only the iphone is still very impressive. Profitwise, Apple is still the most profitable. And the iphone still remains the most sold by model. But of course android fanboys will take this as that the iphone is no longer selling well :)

22. remixfa posted on 28 Oct 2011, 14:59 1

Apple is currently selling a dozen versions of 3 devices, so there is more than just "one iphone". Im sure this is counting total sales of everything, so it probably has iPad sales in there as well.
Q3 sales were down for apple. Was it just because the i4 was old and people were waiting on the i5 (apple fooled ya..lol)? Maybe. We will find out in the coming quarters.

24. 530gemini posted on 28 Oct 2011, 17:07 1

@remix. This just concerns the ip4 sales and not including other iphones from prior years. So why are you summing up all iphones including the ipad? There have been several articles already that stated that the ip4 ONLY, remains to be the top selling smartphone model with Verizon and At&t. Stop making up numbers, AGAIN.

Q3 sales are down of course for the iphone, but still remained strong and still exceeded expectations considering that there was no new iphone until after the 3rd qtr.

28. taco50 (banned) posted on 28 Oct 2011, 18:18 2

Wow Apple has dozens of models as in more than 1 dozen? So they have at least 24 devices they sell? And in your mind this includes iPad sales even though it's clearly talking about phones?


Whatever helps you sleep at night. I guess only someone in massive denial thinks Apple isn't doing well.

33. Johnny_Mnemonic posted on 29 Oct 2011, 03:57

Taco stop smoking that stuff your going nuts saying that Apple has dozens of models wow I can see now the 4s Is a ( new ) model ok sorry my mistake my eyes have been open I can see the difference. IPhone 4. IPhone. 4 s. Now that's what I call a new design culero

25. Pdubb posted on 28 Oct 2011, 17:10

Apple has a free phone, and a $99 phone, to go along with the new phone. They also have a few sizes(gb) for each of the phones they sell. So they have more than 1 phone but they do make a ton off those phones.

32. 530gemini posted on 29 Oct 2011, 03:32 1

@pub. As I have said. There were articles released clearly stating that the ip4 only is the top selling phone model both in At&t and Verizon. Which part of "ip4 only" don't you understand? Are android fanboys that dense that they don't understand what "ip4 only" means, that you guys include all iphones? Lol.

27. Boti95 posted on 28 Oct 2011, 17:59

I am actually thinking of buying a ZTE Warp from Boost Mobile. Sounds promising.

29. cupcake posted on 28 Oct 2011, 18:24

I actually refuse to sell the one ZTE phone we do have. They're crap and bound to come back in days.

34. darth8ball posted on 29 Oct 2011, 09:19 1

WOW. A little known company like ZTE comes along and kicks sand in the face of Apple. WOW. When you look at the chart of companies and what place they are in, after Apple is the 'Others' group. Apple is slipping and sliding, and losing ground.

35. InspectorGadget80 posted on 29 Oct 2011, 14:15 1

Never heard of ZTE but as long everyone is getting ahead of APPLE

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