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ZTE surges past Apple to become the world's fourth biggest phone maker

Posted: , by Victor H.

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ZTE surges past Apple to become the world's fourth biggest phone maker
ZTE has become fourth on a global scale of phone makers by sheer volume. The company zipped past Apple, which remains the world’s fifth biggest phone maker in a quarter marked with anticipation of the iPhone 4S. ZTE registered shipments of 18 million handsets in the quarter, more than Apple’s 17.1 million iPhones.

At the same time, Samsung continues increasing its sales volume, thus closing the gap with Nokia which is on the decline. In the third quarter alone, Samsung shipped 88 million handsets, while Nokia shipped 106.6 million. Looking from the point of view of market shares, Nokia held 27.3% of the market, while Samsung trailed behind with 22.6%.

ZTE surges past Apple to become the world's fourth biggest phone maker
LG, the world’s third largest phone maker, is far behind with only 21.1 million phones shipped, a huge decline when compared with the 28.4 million the Korean company shipped in the same period last year. That’s partly due to the drop in popularity of the LG Optimus One.

“Despite ongoing economic volatility, global handset shipments grew a relatively healthy 14 percent annually to reach 390 million units in Q3 2011. ZTE was the star performer as it captured 5 percent market share and overtook Apple to become the world’s fourth largest handset vendor. ZTE’s growth is being driven by competitive pricing of entry-level models for feature phones and Android smartphones,” Alex Spektor, Senior Analyst at Strategy Analytics, commented.

Check out the full press release below for all the analysis and fine details.


Press Release

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35 Comments

1. bigboss posted on 28 Oct 2011, 08:46 10 1

That's no surprise.

2. andro. posted on 28 Oct 2011, 09:08 5 5

Haha! thats all i can say

3. cj100570 posted on 28 Oct 2011, 09:11 8

Why do people keep calling Apple a phone "manufacturer"? Correct me if I'm wrong, but doesn't Apple contract out the actual manufacturing of the iPhone?

5. iankellogg posted on 28 Oct 2011, 09:23

many of these other companies don't manufacture their own phones ether. Motorola doesn't for example.

8. JeffdaBeat posted on 28 Oct 2011, 10:04 7 1

Correct and to separate it from say Microsoft and Google who make the OS...but don't design the actual handset. You'll see Apple vs. other manufacturers for amount of phone sold, but you won't see Apple vs. say Google unless we are talking about OS's. That's not a jab on either company for those who are trigger happy this morning...

16. andro. posted on 28 Oct 2011, 11:54

The only major component apple designed in the iphone 4 was the antenna and the less said about that the better!

17. Phoneguy007 posted on 28 Oct 2011, 12:02

also apple only has one phone that is a smart phone.....but the other companies make smart and non smart phones.

30. ardent1 posted on 29 Oct 2011, 00:35

It has to do with business speak. The manufacturer is deemed the one who makes the product -- the fact the manufacturing process is outsourced or subcontracted out -- does change the fact that Apple "made" this product.

4. iankellogg posted on 28 Oct 2011, 09:11 3

I have barely heard of ZTE so this surprises me a bunch. I don't think they are very popular here in the states.

6. chocolatebear76 posted on 28 Oct 2011, 09:35 1 2

the reason for this is coz u're not a techhead or fanboy

7. remixfa posted on 28 Oct 2011, 10:00 1 5

ZTE is a very minor player in the US. They are huge however in emerging markets like china and africa where cheap handsets are the primary sales.

Apple has nearly slid off the page!!

9. redflag_rising posted on 28 Oct 2011, 10:57

zte is chineese owned company right?

21. remixfa posted on 28 Oct 2011, 14:56

i believe so, yes.

10. taco50 posted on 28 Oct 2011, 11:20 6 2

This is for all phones including feature phones. Apple doesn't sell feature phones.

18. Phoneguy007 posted on 28 Oct 2011, 12:03 1

correct

23. Johnny_Mnemonic posted on 28 Oct 2011, 15:30 2 3

Taco Apple sells junk

26. wassup posted on 28 Oct 2011, 17:29

what about the iP4s?

13. snowgator posted on 28 Oct 2011, 11:31 1

I actually was going to say what Taco did. ZTE would not touch a list of only smartphones. It is pretty amazing that Apple can compete against these manufacturers with only one device.

There will always be a need for a basic phone, and a huge market for it. I often think some of these manufacturers that are going Smartphone only are making a mistake. Yes, feature phones are dying off due to Smartphones becoming so affordable. But basic talk and text phones will always have a market. Companies like ZTE and LG would be wise to stay in the market for that need.

31. ardent1 posted on 29 Oct 2011, 00:37

Check out Metro PCS, Cricket, or the other smaller carriers. Boost will carrying the ZTE Warp.

11. ledbetterp3 posted on 28 Oct 2011, 11:30 2

Wow, never heard of the brand "others" but they're doing very well!

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