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U.S. manufacturer BLU enters the Windows Phone market

Posted: , by Alan F.

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U.S. manufacturer BLU enters the Windows Phone market
BLU is known as a low priced manufacturer of Android powered handsets. But with Microsoft seeking to widen the availability of low priced Windows Phone models, BLU is tossing its hat into the Windows Phone market after claiming sales of 10 million Android flavored phones. Friday, on its Facebook page. the Florida based manufacturer teased its new Windows Phone by posting a picture of it with the caption, "Sneak peek... What's this I see, that's different from the others?"

Microsoft has removed the licensing fees for Windows Phone 8.1, and at the same time, has lifted hardware requirements except for the use of a Qualcomm processor. Microsoft also launched a portal site recently, designed for wannabe low-cost Windows Phone producers.

As far as BLU's Windows Phone model is concerned, the design resembles the BLU Dash 5.0 which can be purchased for $121 from Amazon. That device offers a 5 inch LCD screen with resolution of 480 x 854, powered by a dual-core 1.3GHz processor with 512MB of RAM. The unnamed Windows Phone model might not share the same specs as the Dash 5.0, but keep in mind that it will be competition for the Nokia Lumia 520, not the Nokia Lumia 1520.

BLU will be launching a Windows Phone powered smartphone

BLU will be launching a Windows Phone powered smartphone


source: BLU via WMPoweruser

24 Comments
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posted on 26 Apr 2014, 00:56 14

1. NokiaFTW (Posts: 2056; Member since: 24 Oct 2012)


This is great news! More WPs in the market. More options to customers. :)

posted on 26 Apr 2014, 11:47 2

13. NexusKoolaid (Posts: 306; Member since: 24 Oct 2011)


WP doesn't need more phones - it needs more customers.

posted on 26 Apr 2014, 01:09 4

2. hurrycanger (Posts: 1237; Member since: 01 Dec 2013)


With the Lumia 925 being $200 and the Lumia 520/521 being about $60-$80, I wonder how BLU is gonna compete.

posted on 26 Apr 2014, 01:21 1

3. elitewolverine (Posts: 1931; Member since: 28 Oct 2013)


not carrier locked I would suppose.

I agree the 925 is a better buy. But if this phone knocks in around 100-125 range, it is a perfect entry smart phone. Bigger screen than the 521 with comparable specs.

posted on 26 Apr 2014, 01:25

4. shuaibhere (Posts: 1659; Member since: 07 Jul 2012)


I thought BLU is russia based OEM..

posted on 26 Apr 2014, 05:34

5. deewinc (Posts: 166; Member since: 21 Feb 2013)


I thought it was Brazil or Mexican

posted on 26 Apr 2014, 06:25 1

7. Duketytz (Posts: 514; Member since: 28 Nov 2013)


I thought it sounded Chinese hahaha

posted on 26 Apr 2014, 06:48

9. bokimaricu (Posts: 40; Member since: 21 Dec 2013)


You were all so very wrong :D

posted on 27 Apr 2014, 00:40

21. Ashoaib (Posts: 2376; Member since: 15 Nov 2013)


One guy in some previous post was saying its gionee, an india manufacturer labled BLU in USA

posted on 26 Apr 2014, 06:23 4

6. papss (unregistered)


I've never heard of BLU but would gladly support them if it were cheap enough since it would support my economy

posted on 26 Apr 2014, 21:43 1

20. PressStart (Posts: 118; Member since: 08 Apr 2014)


Heard of them? Never. Until now, that is.

posted on 26 Apr 2014, 06:35 4

8. jroc74 (Posts: 5192; Member since: 30 Dec 2010)


Never heard of BLU before. Will be interesting to see how it works out for them.

posted on 26 Apr 2014, 13:00 2

15. networkdood (Posts: 6310; Member since: 31 Mar 2010)


Yup...never heard of them

posted on 26 Apr 2014, 06:49 4

10. bokimaricu (Posts: 40; Member since: 21 Dec 2013)


I actually saw this BLU phone (well, not this one but android based) here in Serbia, and immediately thought to myself WTF is this crap. But hey, more competition is always welcome.

posted on 26 Apr 2014, 07:52 3

11. hurrycanger (Posts: 1237; Member since: 01 Dec 2013)


Yep, it's crap.

posted on 26 Apr 2014, 10:27

12. Liveitup (Posts: 1503; Member since: 07 Jan 2014)


@elitewolverine where is the Lumia 925 available for just $225.00?, that's a great deal.

posted on 26 Apr 2014, 11:54 2

14. elitewolverine (Posts: 1931; Member since: 28 Oct 2013)


It was on newegg a while back for that much. I don't think it is anymore though.

Wait found it 229 without contract

http://www.newegg.com/Product/Product.aspx?Item=N82E16875205381

posted on 27 Apr 2014, 08:33

24. Liveitup (Posts: 1503; Member since: 07 Jan 2014)


Damn great deal, such a gorgeous device.

posted on 26 Apr 2014, 13:38

16. Sharky (Posts: 126; Member since: 24 Jun 2008)


Should be interesting as they haven't released any phones with a Qualcomm processor in it and to this point I haven't seen a WP without one. Hopefully it won't be too bad, but the Blu phones that I've seen before felt a bit on the cheap side, which I guess I should have expected. Not that they were absolutely terrible either.

posted on 26 Apr 2014, 16:48

17. thealphageek1 (banned) (Posts: 942; Member since: 02 Feb 2013)


This is great news for the WP ecosystem. The more manufacturers jumping on board at different price points will make WP a much more viable contender. It will also spur growth of the platform.

posted on 26 Apr 2014, 17:32 1

18. 0xFFFF (Posts: 3608; Member since: 16 Apr 2014)


BLU = OneMinusOne.

Basically they make cheap junky phones. I am not sure why someone would buy a phone from BLU, unless they are a big fan of the Russian mafia (which has a big presence in Miami).

posted on 26 Apr 2014, 18:28 1

19. hurrycanger (Posts: 1237; Member since: 01 Dec 2013)


I see people buying BLU's stuff for 2 things:
- It's cheap.
- It's American.

Ironically, these two things aren't quite true. XD

posted on 27 Apr 2014, 00:43

22. Ashoaib (Posts: 2376; Member since: 15 Nov 2013)


Its very easy to make americans a fool... like what their government do with them, easy

posted on 27 Apr 2014, 02:00

23. 0xFFFF (Posts: 3608; Member since: 16 Apr 2014)


Sad, but true.

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