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Tim Cook says Steve Jobs taught him about flip-flopping

Posted: , by Alan F.

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Tim Cook says Steve Jobs taught him about flip-flopping
The late Steve Jobs

The late Steve Jobs

At D10 on Tuesday evening, Apple CEO Tim Cook was talking with Walter Mossberg and Kara Swisher when he brought up some of the things that he was taught by his predecessor Steve Jobs. One of the things that the late co-founder of Apple taught his replacement was the art of flip-flopping. Although that might sound like a trait not to be admired, Apple's CEO says that Jobs had the courage to say that he was wrong about something and would change his position 180 degrees in a single-day. This was something that Jobs impressed Cook with.

Other things that Tim Cook says he learned from Steve Jobs include the importance of Focus. Not just focusing on business, said the current CEO, but also on one's personal life. Jobs taught him that he should concentrate on the things that he does best and not focus on other things. Jobs also told Cook that it is important to "own key technology," and considering the current patent battles we have been viewing, truer words have never been spoken. And if you make a mistake, Steve Jobs told Tim Cook not to concentrate on it. "Steve taught us all not to focus on the past — to be future-focused. If you’ve done something great or done something terrible in the past, don’t focus on it," Cook said.
"He would flip on something so fast that you would forget that he was the one taking the 180 degree polar [opposite] position the day before. I saw it daily. This is a gift, because things do change, and it takes courage to change. It takes courage to say, ‘I was wrong.’ I think he had that."-Apple CEO Tim Cook about Steve Jobs
Don't expect Apple to change much under Cook's leadership. The current CEO says that his predecessor "created a culture of excellence," and that he was not going to be the one to change that. On the other hand, he also said, "I love museums. But I don’t want to live in one," meaning that Apple will not be totally unchanged during Cook's tenure at the top.

source: AllThingsD

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posted on 30 May 2012, 02:37 3

1. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Good trait. Steve Jobs was humble enough to know when he was wrong and change course. One of the many reasons Apple is so successful.

posted on 30 May 2012, 03:04 5

7. steelicon (Posts: 309; Member since: 02 Apr 2011)


Nokia, Microsoft, Windows Phone and Nokia CEO Stephen Elop must learn this trait. Current strategy of Nokia CEO and BOD is like watching a train wreck in slow motion.

posted on 30 May 2012, 04:59 2

12. microsoftnokiawin (Posts: 880; Member since: 30 Mar 2012)


dude creepy how you just read my mind

posted on 30 May 2012, 03:37 5

9. FoneAddict (Posts: 191; Member since: 05 Jul 2011)


Stephen Elop has been an utter disaster for Nokia. A Microsoft Trojan if I ever saw one.

posted on 30 May 2012, 04:32 3

10. Jericho (Posts: 302; Member since: 12 Nov 2011)


hate the guy. When is elop retiring.

posted on 30 May 2012, 04:48 3

11. jcpwn2004 (Posts: 314; Member since: 18 Jan 2012)


lol this must be about steve saying no one wants a big phone, 3.5" is "perfect"

posted on 30 May 2012, 16:34

19. downphoenix (Posts: 2266; Member since: 19 Jun 2010)


Steve Jobs taught him about Flip Flopping, as in how to do it in a manner to keep the sheep with the herd.

posted on 30 May 2012, 21:44 1

20. BattleBrat (Posts: 1038; Member since: 26 Oct 2011)


Hmmm Steve Jobs changed his mind about apps (I heard he didn't like the concept at first), and he REALLY changed his mind!

posted on 31 May 2012, 00:50

21. amazinghorse (Posts: 38; Member since: 14 Dec 2009)


I changed my mind about your mom.

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