At D10 on Tuesday evening, Apple CEO Tim Cook was talking with Walter Mossberg and Kara Swisher when he brought up some of the things that he was taught by his predecessor Steve Jobs. One of the things that the late co-founder of Apple taught his replacement was the art of flip-flopping. Although that might sound like a trait not to be admired, Apple's CEO says that Jobs had the courage to say that he was wrong about something and would change his position 180 degrees in a single-day. This was something that Jobs impressed Cook with.
Other things that Tim Cook says he learned from Steve Jobs include the importance of Focus. Not just focusing on business, said the current CEO, but also on one's personal life. Jobs taught him that he should concentrate on the things that he does best and not focus on other things. Jobs also told Cook that it is important to "own key technology," and considering the current patent battles we have been viewing, truer words have never been spoken. And if you make a mistake, Steve Jobs told Tim Cook not to concentrate on it. "Steve taught us all not to focus on the past — to be future-focused.
If you’ve done something great or done something terrible in the past,
don’t focus on it," Cook said.
"He would flip on something so fast that
you would forget that he was
the one taking the 180 degree polar [opposite] position the day before. I
saw it daily. This is a gift, because things do change, and it takes
courage to change. It takes courage to say, ‘I was wrong.’ I think he
had that."-Apple CEO Tim Cook about Steve Jobs
Don't expect Apple to change much under Cook's leadership. The current CEO says that his predecessor "created a culture of excellence," and that he was not going to be the one to change that. On the other hand, he also said, "I love museums. But I don’t want to live in one," meaning that Apple will not be totally unchanged during Cook's tenure at the top.