Samsung usurped the top spot from Apple in the U.S. smartphone market in March
The first half of 2016 will be one to remember for Samsung, as the Korean megacorp's mobile division successfully ousted Apple from the U.S. market's number one spot by capturing a 28.8% market share. Apple ranked right behind with 23%, while LG Electronics won itself the bronze with 17.1%.
The Samsung Galaxy S7 and S7 edge have been strong sellers in America, enjoying a more enthusiastic consumer response than the sixth-generation smartphones before them. In early April, Counterproint claimed that the Galaxy S7 saw 30% higher sales in the USA than its predecessor during its opening month. According to Research Director Jeff Fieldhack, shifting the launch to early March worked out great for Samsung, as carriers and retailers needed a product to drive store traffic in the traditionally slow first quarter. Also, the company supplemented its sales strategy by bundling attractive products like VR headsets and offering buy-one-get-one deals.
The Samsung Galaxy S7 and S7 edge have been strong sellers in America, enjoying a more enthusiastic consumer response than the sixth-generation smartphones before them. In early April, Counterproint claimed that the Galaxy S7 saw 30% higher sales in the USA than its predecessor during its opening month. According to Research Director Jeff Fieldhack, shifting the launch to early March worked out great for Samsung, as carriers and retailers needed a product to drive store traffic in the traditionally slow first quarter. Also, the company supplemented its sales strategy by bundling attractive products like VR headsets and offering buy-one-get-one deals.
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