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Samsung might have sold twice as many smartphones as Apple

Posted: , by Victor H.

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Samsung might have sold twice as many smartphones as Apple
For the first time in a while Apple sold significantly less iPhones than analysts expected - 26 million on projections for 28 million or more, and this might have opened the door for Samsung. The Korean company is estimated to have sold around 52 million smartphones, nearly twice as many as Apple, and that’s hugely impressive.

Just around a year ago, Samsung was playing catch up to Nokia, and now it’s clearly the world’s biggest smartphone maker, and it might be outselling Nokia by nearly 5 times, according to Juniper Research estimates. Former smartphone leaders Nokia shipped 10.2 million smartphones in Q2, and RIM delivered 7.2 million.

So far we only know for sure that Samsung shipped 10 million of its high-end Samsung Galaxy S III, and the Galaxy Note is continuing to sell well and is gearing up for launch on T-Mobile. But it’s not just about the cutting edge devices - Samsung covers everything from the ultra low end in smartphones with devices like the Samsung Galaxy Pocket and Y, to the heights with the Note and S III.

“Galaxy products hitting all price points leveraged its global brand strength and the popularity of the Android OS to drive sales of smartphones in all price tiers,” Juniper summed up.

Interestingly, the research firm suggests Sony should be one company doing better in these times as it has the global recognition and design. What do you think, could Samsung really sell twice as many smartphones as Apple?

via SlashGear

84 Comments
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posted on 26 Jul 2012, 09:28 21

1. remixfa (Posts: 14049; Member since: 19 Dec 2008)


they outsold apple by what.. 7 million Q1 2012? So yea. If apple is on a down turn (which is normal this far in their cycle) and Samsung is having a major upswing from the SGS3, the spread should be pretty wide between em. I dont know about "double", but its going to be a fat margin none the less.

posted on 26 Jul 2012, 15:48 2

67. Droid_X_Doug (Posts: 5913; Member since: 22 Dec 2010)


It will continue to be a fat margin until Apple ships the iPhone 5. It might even be a fat margin after the iPhone 5 ships, as Nokia and RIM continue to hemorrhage customers.

posted on 26 Jul 2012, 20:17 2

76. muhsen (Posts: 265; Member since: 07 Jun 2012)


rim maybe, but nokia hmmm? i can argue with this, u probably forgot that there is something called windows phone 8 that's almost twice as featured as ios6 and nokia ships 80% of windows phone, add to that the supreme lumia designs that can match or even surpass the beauty of iphone

posted on 26 Jul 2012, 09:30 8

2. protozeloz (Posts: 5379; Member since: 16 Sep 2010)


will have to wait and see

posted on 26 Jul 2012, 09:33 8

3. HTCFreak (Posts: 150; Member since: 17 Jul 2010)


Apple currently sells 2 or 3 phones while Samsung currently sells 30+ phones, so du-uh. But Apple is still doing pretty good though.

posted on 26 Jul 2012, 09:40 12

4. ajac09 (Posts: 1367; Member since: 30 Sep 2009)


so your whining becaue samsung has the capacity to produce 30 difrent phones to about 20+ diffrent variants'? its impressive to say the least they have this kind of manufacturing and selling capability. Gs3 alone this quarter is reported to be beating iphones in sales so what about that?

posted on 26 Jul 2012, 09:44 3

7. iamcc (Posts: 1319; Member since: 07 Oct 2011)


Not only that but it doesn't really matter that Apple only sells 2-3 phones when they have a phone at all price points.

In my opinion at least...

posted on 26 Jul 2012, 12:55 14

49. remixfa (Posts: 14049; Member since: 19 Dec 2008)


Apple still manufactures and sells
3GS 8 & 16 gig
GSM i4 ,16, 32gig
CDMA i4 16, 32 gig
GSM i4s 16, 32, 64 gig
CDMA i4s 16, 32, 64 gig

So, just by that count thats, 2 + 2 + 2 + 3 + 3 = 9 different devices.
+
you have their ipad line which is counted in sales
ipad 1 16/32 gig WIFI
ipad 1 16/32 gig GSM
ipad 1 16/32 gig CDMA

ipad 2
ipad 3
all with the same variants.
So thats 9 + 6(pad 1) + 6 ( pad2) + 6( pad 3)
so thats now.. 27 different units.

and are they counting the ipod touch units as well still since they run iOS?
thats at least another what.. 3 units? 6 if they still make the older version?

So now your talking 30+ different devices manufactured by Apple in the last quarter.

Sounds exactly the same as Samsungs 30+ devices.

Your point is invalid.

Face it. Apple simply got out classed.

posted on 26 Jul 2012, 14:03 4

55. hitmantb (Posts: 51; Member since: 26 Jul 2012)


If you count different storage options and carrier branding (CDMA vs GSM), Samsung would have 200+ devices.

The only number that matters is revenue + profit, in both categories Apple beats Samsung electronics (that is chips + TVs + computers + mobile combined).

You can not compare number of units sold when the cheapest iPhone is easily 3-4 times as expensive as the cheapest Samsung phone. And cheapest items are the ones that sell most units.

posted on 26 Jul 2012, 14:20 7

58. iamcc (Posts: 1319; Member since: 07 Oct 2011)


Cheapest items are the ones that sell the most units? Like the S3 right?

Good logic.

posted on 26 Jul 2012, 16:04 5

69. taz89 (Posts: 2014; Member since: 03 May 2011)


gs3 sold 10+ million which is not cheap
not probably sold few millions which is not cheap
the s2 probably sold few millions which is not cheap

lets not forget cheapest iphone is free on contract like many of samsungs cheap phones

funny thing is when apple out sold apple its alright for samsung to be compared but now that samsung outsells apple its not a fair comparison.

like you said its all about the profit at the end and atm apple is the king of profit. but samsung is not exactly making small amount of billions. both are making billions from different business models and its working for both

posted on 26 Jul 2012, 18:54 1

74. gallitoking (Posts: 4690; Member since: 17 May 2011)


your point is invalid as the products you mention are sold everywhere the iphone is available.. Sprint for example does not sell any ipads.. or Verizon doesn't sell any 3Gs.. so your comparison is invalid.. Samsung on the other hand Samsung phones can be found in pawn shops..

posted on 26 Jul 2012, 19:12 1

75. ardent1 (Posts: 1997; Member since: 16 Apr 2011)


Remix, you are confusing devices with variants.

An Apple 4S with 32GB or 64GB is one device but 2 variants. Changing the flash memory doesn't make it a different device.

A Toyota Camy has 4 bagger or 6 bagger, it's the same car but with different engines, thus different variant.

Under remix's logic (a bit twisted) then a "white" iPhone is a different device from a "black" iPhone.

posted on 26 Jul 2012, 20:47 1

78. D.Aceveda (Posts: 364; Member since: 30 Jun 2012)


There is only one i4s with 2 different memory sizes. Both phones are capable of GSM/CDMA.

posted on 26 Jul 2012, 09:45 5

9. s.mrabet (Posts: 117; Member since: 26 Oct 2011)


Apple can make 10000+ different phones if they like. But they chose not to!
And that argument is not valid because no one will buy 2 different samsung smartphones.

posted on 26 Jul 2012, 10:36 2

25. ardent1 (Posts: 1997; Member since: 16 Apr 2011)


At Walmart -- Samsung smartphones are going for as low as $80. I think the model is the Boost Replenish. Samsung Galaxy Precedent on Straight Talk is like $130.

Keep in mind Nokia was the global sales leader (of cell phones) at one time, meaning sales is not the best metric.

In the business world, Return in Invested Capital is the best metric.

posted on 26 Jul 2012, 12:48 10

47. tedkord (Posts: 5088; Member since: 17 Jun 2009)


At the three biggest carriers, the iPhone 3gs is going for as low as $0, with the iPhone 4 going for as low as $99. What's your point?

posted on 26 Jul 2012, 14:10 2

57. hitmantb (Posts: 51; Member since: 26 Jul 2012)


U.S. is the only country with subsidization. We are comparing global numbers, 3GS is not offered anywhere else.

Samsung is far far far behind Apple at Verizon/Sprint/AT&T, where Apple has low price devices. It is everywhere else that don't sell subsidized phones where Samsung wins the unit game with

posted on 26 Jul 2012, 15:16

64. nk_blu (Posts: 8; Member since: 26 Jul 2012)


Are you kidding me?
1. Even Canada has device subsidization.
2. 3GS is still offered somewhere else. Example: Canada and S.Korea.

posted on 26 Jul 2012, 16:40 1

71. E.N. (Posts: 2357; Member since: 25 Jan 2009)


Thats a 2+ year device for free versus a 2012 device for free, not exactly the same thing.

posted on 26 Jul 2012, 14:59 2

62. RORYREVOLUTION (Posts: 3040; Member since: 12 Jan 2010)


LOL are you an apple fanboy or HTC? By the way, you do realize HTC has done the same thing right? HTC has a billion different phones too, or did your fanboyism blind you from that? haha

posted on 26 Jul 2012, 09:41 6

5. Fallout09 (Posts: 419; Member since: 17 Oct 2011)


Mean while back on the playground little Timmy pushes little Kwon down and says my daddy makes more money than your daddy. So there!

posted on 26 Jul 2012, 09:47 5

12. Aeires (unregistered)


And then Kwon's dad beats up Timmy's dad.

posted on 27 Jul 2012, 00:32

82. amiaq (Posts: 495; Member since: 30 Jun 2012)


Little Timmy has TWO dads, so watch out Kwon' s dad.

posted on 26 Jul 2012, 09:43 8

6. whysoserious (Posts: 317; Member since: 20 Jul 2012)


Samsung: Ohh stop it youuu.. This will just make Apple more jealous and more motivated to sue us.

posted on 26 Jul 2012, 09:45 5

8. iamcc (Posts: 1319; Member since: 07 Oct 2011)


That's cool. Apple's lawsuits probably wont get them anywhere and all it's doing is making them look bad.

I'm over it!

posted on 26 Jul 2012, 09:46 3

10. Aeires (unregistered)


I think most people are curious to see how many S3's are going to be sold in comparison to the newest model iPhone. If Samsung can pass Apple phone for phone, well that'll be glorious.

posted on 26 Jul 2012, 09:46 5

11. amiaq (Posts: 495; Member since: 30 Jun 2012)


Great news!! Less people fall into Apple "scam". Still there are millions out there who stuck in 2010 technology. The fools and misinform.

posted on 26 Jul 2012, 09:47 1

13. pokharkarsaga (Posts: 365; Member since: 23 Feb 2012)


consider the prices of apple iphones as compared to samsung smartphones.definitely apple is in huge profit regarding production as compared to samsung.

posted on 26 Jul 2012, 09:54 2

14. loken (Posts: 462; Member since: 09 May 2012)


Samsung has sooo many phones
Thats why it sells more than Apppppleee.....HOpe some worms will come and rot that apple..

posted on 26 Jul 2012, 10:01 1

16. buggerrer (Posts: 288; Member since: 21 Sep 2011)


then why Sony can't sell more than apple then?

posted on 26 Jul 2012, 10:14 3

18. loken (Posts: 462; Member since: 09 May 2012)


Altho Sony maakes phones with amazing designs they are always late for releasin phones but here in china all i see is people using arc s and galaxy's more than the iphone

posted on 26 Jul 2012, 10:15 2

19. loken (Posts: 462; Member since: 09 May 2012)


also sony dont always advertise their phones..

posted on 26 Jul 2012, 10:17 1

20. buggerrer (Posts: 288; Member since: 21 Sep 2011)


or maybe Sony produce s**tty phones?

posted on 26 Jul 2012, 10:19 1

21. PhoneArenaUser (Posts: 5490; Member since: 05 Aug 2011)


No, disagree.

posted on 26 Jul 2012, 10:43 1

26. loken (Posts: 462; Member since: 09 May 2012)


Yeah even i disagree....

This post aint even about sony.. so stop flamin

posted on 26 Jul 2012, 09:57

15. Mitchel (Posts: 228; Member since: 25 May 2012)


If Samsung could sell 10-12 million Galaxy s3 a quarter this year, together with another 10 million combined unit sales of Galaxy s2 and Galaxy Note, not including their mid range best seller like Galaxy Ace series down to their lower end like Galaxy Y series, they could at least close the gap of what iPhone (Apple as a whole) numbers do quarterly..

Apple earnings last quarter was 8.8 billion compared to Samsung's 6 billion.. Not bad Sammy.

posted on 26 Jul 2012, 10:03 3

17. redmd (Posts: 901; Member since: 26 Oct 2011)


I think the Galaxy Y is the new 3310.

posted on 26 Jul 2012, 10:21

23. xtian1103 (Posts: 361; Member since: 11 Feb 2012)


not just galaxy lines there are samsung windows phone, there is galaxy ace, galaxy ace duo, corby, corby 2, corby duo, corby wifi, corby querty, samsung champ, champ2, champ wifi, there are other samsung phones as well that you haven't heard of and is selling like hotcakes in other parts of the world particularly asia. their phone arsenal were so diverse there is a new samsung phone every week. however, they must sold at least 10 of these feature phone just to match the price of a single prepaid iphone 4s 16GB.

posted on 26 Jul 2012, 10:20

22. TheLibertine (Posts: 484; Member since: 15 Jan 2012)


Not surprising in Apples weakest quarter - before the release of a mayor upgrade. It is still very impressive, considering this was Samsungs strongest quarter and Apple sells only products ranging from 360 dollars to 800.

posted on 26 Jul 2012, 10:36 1

24. amiaq (Posts: 495; Member since: 30 Jun 2012)


I m happy that Samsung/Android stole a lot of potential iPhone buyers.

posted on 26 Jul 2012, 11:14 1

27. TheLibertine (Posts: 484; Member since: 15 Jan 2012)


You can't tell before iPhone 5 launch.

posted on 26 Jul 2012, 11:25 2

29. amiaq (Posts: 495; Member since: 30 Jun 2012)


No doubt iPhone 5 will sell very well. At least android and Samsung have shown to millions how a smartphone should be.

posted on 26 Jul 2012, 11:22 4

28. hitmantb (Posts: 51; Member since: 26 Jul 2012)


Apple SOLD 26 million iPhones, at least 65% of which was 4S's (4 and 3GS are available in very few carriers at this point and produced in very limited quantities), that is 17 million 4S's.

Samsung SHIPPED 10 Galaxy S3's, that is a huge, huge difference. Until the 10 million is absorbed by end customers, the demand is limited. They got 9 million pre-orders from retail channels (not end customers) and only added 1 million more orders since then because SHIPPED devices take time to be absorbed.

The truth is Galaxy S3 + Galaxy Note + Razor + One X/S combined, still did not beat 4S last quarter. Where Samsung/Android is winning big is carrier availability and price war. You can not get unlocked iPhone for $100-$200 at Walmart/Prepaid carriers like you can for Android. World's biggest carrier, China Mobile still does not carry iPhones, neither does T-Mobile, Straight Talk, etc which all provide native Android devices.

However, I doubt Apple cares much when it still makes as much revenue/profit as Microsoft/Google combined, and as much profit as Samsung/Motorola/HTC/Asus put together. They still lock down the premium space. All iPhone 5 needs is a world chip that will tap into more carriers and they will beat 4S launch numbers easily. 4S's huge success was because of

This is coming from someone on a Galaxy Note with CM9 and will not purchase the next iPhone, telling it as-is. Samsung has very little tablet sales, that's why Galaxy Note (and huge Galaxy S3) works for them. Apple would never make a device like this, they want you to have an iPhone AND iPad.

Samsung = Toyota (all price ranges), Apple = BMW (starts at 3-series upper-mid range, and goes all the way up with elite devices like RMBP, Retina Ipad 3 etc). Their strategy is totally different and it is not fair to compare against number of units sold, when ~$100 unlocked Android phones dominate emerging markets.

posted on 26 Jul 2012, 11:34 5

30. PhoneArenaUser (Posts: 5490; Member since: 05 Aug 2011)


"Apple = BMW"

The difference between Apple and BMW is that BMW is worth big price while Apple's iPhone is just unreasonable overpriced.

Please don't compare BMW with such pathetic company like Apple, that just not right.

posted on 26 Jul 2012, 11:36 4

32. amiaq (Posts: 495; Member since: 30 Jun 2012)


IPhone =Toyota corolla, it sells millions all over the world, reliable, functional.... that's about all. I would say some one is delusional if they think buying an iPhone is like owning a BMW.

posted on 26 Jul 2012, 11:45 2

33. hitmantb (Posts: 51; Member since: 26 Jul 2012)


Samsung has everything from Corolla (prepaid $100 Android phones that sells crazy well) and Lexus (Galaxy S3).

Apple only serves the middle-upper tier, and it dominates both tiers.

posted on 26 Jul 2012, 11:48 4

34. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


No Apple is premium and top of the line so it's BMW.

posted on 26 Jul 2012, 11:56 6

37. PhoneArenaUser (Posts: 5490; Member since: 05 Aug 2011)


Premium is only prices of Apple products.

posted on 26 Jul 2012, 12:06 3

38. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


It has a premium design, materials and functionality. Also top of the line customer service.

posted on 26 Jul 2012, 12:11 6

41. PhoneArenaUser (Posts: 5490; Member since: 05 Aug 2011)


iOS functionality is poorer than Android's OS.

"Also top of the line customer service." - You meanservice which says "you're holding it wrong" ?

posted on 26 Jul 2012, 12:16 1

44. ph00ny (Posts: 606; Member since: 26 May 2011)


So you think top of the line is BMW in luxury cars? haha

posted on 26 Jul 2012, 13:40 2

53. hitmantb (Posts: 51; Member since: 26 Jul 2012)


BMW is "affordable luxury", premium brand but still popular enough to sell in large numbers.

I think Apple tried to be Ferrari's in the 80's, and we all know how that went.

posted on 26 Jul 2012, 20:57 1

80. darkkjedii (Posts: 12340; Member since: 05 Feb 2011)


How is apple pathetic?

posted on 26 Jul 2012, 11:34 3

31. amiaq (Posts: 495; Member since: 30 Jun 2012)


From users experience point of view and numbers of customers in a particular OS, android is far ahead. Millions already exposed and will adopt the superior smart phone platform android even if they are using entry level handset rather than stuck on what you called premium hardware but outdated and stagnant iOS. I congratulate the people.

posted on 26 Jul 2012, 11:56 1

36. hitmantb (Posts: 51; Member since: 26 Jul 2012)


You will always sell more

posted on 26 Jul 2012, 11:48 3

35. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Great post and +1

posted on 26 Jul 2012, 12:07 2

39. ph00ny (Posts: 606; Member since: 26 May 2011)


Apple is more like Acura

You can redress the honda model slap on a Acura logo to sell for more that what they're worth

posted on 26 Jul 2012, 12:13 1

42. PhoneArenaUser (Posts: 5490; Member since: 05 Aug 2011)


Hyundai

posted on 26 Jul 2012, 12:15 1

43. ph00ny (Posts: 606; Member since: 26 May 2011)


You make it sound as if you can get unlocked Galaxy S3/Galaxy Note/Razr/One X/S for $100 - $200 unlocked

As for the figure, aren't you ignoring the fact that S3 was out for partial quarter in some locations?

No one is disputing the fact that new iphone is under way and that this is typically the slowest iphone months but doesn't take away the fact that their sales estimate was missed by a million or two and another manufacturer has outsold them in a single category

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