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Sales data from Gartner shows Android on top of the Apple iPad for the first time ever in 2013

Sales data from Gartner shows Android on top of the Apple iPad for the first time ever in 2013
Despite creating the category in 2010 and amassing a huge lead in market share over the competition, for the first time ever in 2013 Android tablet sales globally topped those of the Apple iPad. Not only did Android take the top spot from the iOS flavored slates, it more than doubled the sales of iPads. The information was disseminated by Gartner.

First, let's look at the figures. According to Gartner, 121 million Android tablets were sold in 2013, up from the 53 million sold in 2012. Apple sold 70.4 million iPads last year, up from the 61.4 million sold in 2012. And Microsoft also turned in a great year as its tablet sales surged from 1.1 million to over 4 million slates. On a percentage basis, Android accounted for 61.9% of tablet sales in 2013 with iOS picking up 36% and Microsoft 2.1%.

"In 2013, tablets became a mainstream phenomenon, with a vast choice of Android-based tablets being within the budget of mainstream consumers while still offering adequate specifications."-Roberta Cozza, research director, Gartner.

But there are some questions. There is a 4 million unit difference in the 74 million iPads reported sold last year by Apple and the 70 million counted by Gartner. In addition, Apple is the only major tablet manufacturer that reports sales to end users while Samsung reports tablets shipped. Still, the latter manufacturer had a whopping 336% increase in tablet shipments last year, although it did ship about half the number of slates as Apple sold last year.

The low priced niche was a big winner for Android while Asus, Amazon and Lenovo finished third, fourth and fifth respectively among the top tablet manufacturers last year. And even adding those missing 4 million iPads back into Gartner's figures wouldn't have changed the results at all.


source: Gartner via AppleInsider

38 Comments
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posted on 03 Mar 2014, 18:29 10

1. bugsbunny00 (Posts: 889; Member since: 07 Jun 2013)


first time,and still running STRONG!

posted on 03 Mar 2014, 18:49 4

5. Mxyzptlk (Posts: 3224; Member since: 21 Apr 2012)


When you price something super low of course people will buy it. That doesn't mean apple should be worried.

posted on 03 Mar 2014, 19:09 15

10. tedkord (Posts: 4286; Member since: 17 Jun 2009)


Who said Apple should be worried? You're the one who sounds worried, making excuses and rationalizing.

posted on 03 Mar 2014, 19:27 2

17. Mxyzptlk (Posts: 3224; Member since: 21 Apr 2012)


I'm not. Apple has a specific market they target. I simply pointed that out.

posted on 03 Mar 2014, 19:56 12

21. Heatfan316 (Posts: 332; Member since: 21 Aug 2011)


Actually you implied in your first statement when you replied to bugsbunny00 and now you're on the defensive, you just failed miserably, but hey, it's not your fault you're mentally weak and expose your insecurities, it's in your DNA.

posted on 03 Mar 2014, 23:48 3

30. jroc74 (Posts: 4720; Member since: 30 Dec 2010)


Listen...super low prices didnt and doesnt make a difference for Palm, WP, BB, and anyone else I forgot.

You have to have a decent, super low priced product. And all the Android tablets arent super low priced.

When will the hyperbole stop?

posted on 04 Mar 2014, 04:12 3

33. Finalflash (Posts: 1455; Member since: 23 Jul 2013)


It's literally the only fan boy excuses left, that more people choose Apple even though it's over priced. But what they don't know is that it probably now or soon enough, more people will be buying expensive Android tablets that expensive ipad, just as it is in the phone market. Then they'll bring up how Apple is making more money but that's just them punching their own mouth but thinking they're being smart.

posted on 04 Mar 2014, 07:12 1

35. xfire99 (Posts: 413; Member since: 14 Mar 2012)


Wish thats true, then I wouldnt need to pay 800US for SM-P605 32GB and things had changed around. Since you were in yours 5S dimension and you need to come back to reality in the real world more often.

posted on 03 Mar 2014, 19:51 2

20. akki20892 (Posts: 3261; Member since: 04 Feb 2013)


Today's mobile os king. I mean Android.

posted on 03 Mar 2014, 18:43 5

2. LiyanaBG (Posts: 288; Member since: 07 Nov 2013)


best news ever Android

posted on 03 Mar 2014, 18:43 8

3. skyline88 (Posts: 286; Member since: 15 Jul 2013)


consumer can't be fooled so easily by iJunk.

bravo Android!

posted on 03 Mar 2014, 18:48 4

4. Mxyzptlk (Posts: 3224; Member since: 21 Apr 2012)


No they can easily be swayed with cheap knockoffs, low quality tablets, and bargain bin prices.

posted on 03 Mar 2014, 18:52 10

6. Topcat488 (Posts: 1113; Member since: 29 Sep 2012)


Hahaha you sound mad sister... Next year the ipad will get multi-window. like that cheap knockoff i hear..... sike... No multi-window. :(

posted on 03 Mar 2014, 18:55

7. jellmoo (Posts: 626; Member since: 31 Oct 2011)


The problem here is that it's not really giving us a clear picture. We need to see a breakdown of revenue and profit, not total volume sold.

posted on 03 Mar 2014, 19:10 4

11. tedkord (Posts: 4286; Member since: 17 Jun 2009)


No, we don't because it's Android /iOS, neither of which is sold directly.

posted on 03 Mar 2014, 19:17

14. jellmoo (Posts: 626; Member since: 31 Oct 2011)


But that's why. It's a bit of a meaningless comparison. If we can break down profit per company, we can see where the majority of tablet dollars are going.

posted on 03 Mar 2014, 18:57 2

8. jphillips63 (Posts: 160; Member since: 04 Jan 2012)


And once again this reflects one companies sales against half a dozen or so. I'd be ashamed if I were android with so many companies selling my product yet one company alone can hold its own against so many.

posted on 03 Mar 2014, 19:12 9

13. tedkord (Posts: 4286; Member since: 17 Jun 2009)


iRationalization at its finest.

posted on 04 Mar 2014, 05:59

34. darkkjedii (Posts: 10124; Member since: 05 Feb 2011)


Actually he's right ted, we both know only two android tablet makers really matter, Samsung and amazon. As the article said the cheap sector made up the difference. Target, walmart, Walgreens, CVS, even 7-11 all carry $70-$100 android tablets. My sister in law bought like 5 for her husband and children. This shows that android is doing great bro, but let's keep it in perspective.

posted on 04 Mar 2014, 10:10 2

37. AntiFanBoyz (Posts: 70; Member since: 30 Nov 2013)


Actually, he's wrong jedii. One could reasonably argue that if 15 companies all sold iPads that the results would be exactly the same because those companies would simply steal market share from Apple. It's an Android vs iOS comparison and number of companies is moot. Android should be ashamed for having many companies use their product? That's the most asinine iFan style statement I've read today. Perspective is great; logic is better.

posted on 04 Mar 2014, 14:11

38. darkkjedii (Posts: 10124; Member since: 05 Feb 2011)


No, android shouldn't be ashamed, they should continue to follow a very successful business model. I do however agree with him, as far as the android vs iPad thing. No one android tablet outsells the iPad, combined they do. That was his point.

posted on 03 Mar 2014, 20:09 5

23. PBXtech (Posts: 966; Member since: 21 Oct 2013)


Did you say the same when Windows was killing Apple in computer sales?

posted on 03 Mar 2014, 18:59

9. seanwhat (Posts: 81; Member since: 11 Jul 2013)


121 mil is not more then double 70 mil D:

posted on 03 Mar 2014, 19:11 3

12. twens (Posts: 519; Member since: 25 Feb 2012)


It doesn't matter. The issue is android is catching up to the ipad
Market share and apple should be indeed worried. They are indeed loosing sales to android when it comes to market share. Look at their iPhone shares . Android has totally crashed that and now it's starting with their tablets also. You ifans are just ignorant and soon before u realize your precious company will be out of business.

posted on 03 Mar 2014, 19:19 1

15. jellmoo (Posts: 626; Member since: 31 Oct 2011)


Are they though? Somewhat in the market for a $150-200 tablet isn't buying an Apple product. It's not a real comparison.

And I'm not an "iFan". I own neither an iPhone nor an iPad. I just want to see a more direct comparison.

posted on 03 Mar 2014, 19:27 1

18. Napalm_3nema (Posts: 822; Member since: 14 Jun 2013)


The market is expanding, which is not crashing sales for Apple. If that was the case, Apple wouldn't sell more, they would sell less. There are only two competitors in tablets, and they are the same as in smartphones: Apple and Samsung, with everyone else picking up the scraps or losing money. Ask the PC OEMs what a race to the bottom in profits feels like. 100% of all profits go into the pockets of two companies! and neither one is named Microsoft or Google.

As for "Android" tablet sales, I think if they actually broke it down into Google Play Android sales, Amazon sales, and "white box" Android sales, the picture would be drastically changed. I would be willing to bet Android tablets that tie into Google's ecosystem would represent a minority, based on other market analysts' reporting, which doesn't bode well for Google.

posted on 03 Mar 2014, 20:10 2

24. PBXtech (Posts: 966; Member since: 21 Oct 2013)


Apple isn't going out of business, they just won't be making as much money as they could be thanks to Android.

posted on 03 Mar 2014, 19:26

16. nctx77 (Posts: 445; Member since: 03 Sep 2013)


60 million drug store tablets! Good job Android. Android fanboys always look at these number and think people are picking android tablets because they are better. If Apple made there tables as cheap as the tablets in the other category or the other category was as high as the ipad, then the comparison would be fair. Actually, most android people I know have ipad, but I'm in the US.

posted on 03 Mar 2014, 20:48 4

26. Scott93274 (Posts: 540; Member since: 06 Aug 2013)


If you think that price is the issue then why did the iPhone 5c do so terribly? Also, iPhones are not out of the price range of low income people. Best Buy just had a deal allowing people to pick un a iPhone 5S for $0.01 on a two year contract. this is hardly an uncommon occurrence. so giving away an iPhone is still not as attractive of a deal as buying an Android.

posted on 03 Mar 2014, 21:05

27. jphillips63 (Posts: 160; Member since: 04 Jan 2012)


That best Buypromo was to trade in a iPhone 4/4s to get the deal read fine print.

posted on 03 Mar 2014, 21:37 3

28. Scott93274 (Posts: 540; Member since: 06 Aug 2013)


I'll have to take your word for it. I had no interest in it so I didn't bother reading the fine print. Though, you can still get the phone for super cheap subsidized so price should really be no excuse.

posted on 03 Mar 2014, 22:30

29. Napalm_3nema (Posts: 822; Member since: 14 Jun 2013)


The 5C didn't do poorly, but it did not match the 5S. It has outsold every other phone on the planet, including the Note 3, NOT named the iPhone 5S or Galaxy S4.

posted on 03 Mar 2014, 19:42 2

19. alltechinside (Posts: 236; Member since: 21 Apr 2013)


lmfao I wonder what data Tim cook is going to show next time after all the years of saying how great the iPads market share was compared to the competition lol

posted on 04 Mar 2014, 00:00 2

32. jroc74 (Posts: 4720; Member since: 30 Dec 2010)


He's gonna do like Jobs did and move the goal posts from market share to profits....

When the iPhone gained on BB and over took it....Jobs always mentioned marketshare. Enter Android....and market share somehow didnt matter anymore and the focus was profits.

posted on 03 Mar 2014, 20:05

22. AfterShock (Posts: 2144; Member since: 02 Nov 2012)


Grats Android, you come a long way!

posted on 03 Mar 2014, 20:43

25. Scott93274 (Posts: 540; Member since: 06 Aug 2013)


I'm sure without a doubt that Android will outpace the iPad before too long, but it is possible that the iPad still has a majority of the market share when tablets are concerned. I'm curious how much total global market share each OS has obtained and how much it's changed since last year.

posted on 03 Mar 2014, 23:59 2

31. jroc74 (Posts: 4720; Member since: 30 Dec 2010)


Funny seeing these things in the comments here and elsewhere:

Rationalizing like with Android phones started grabbing market share in 2009, 2010.
The same excuses for phones are being used now.

Some, many ppl said Android phones would never overtake the iPhone....its de ja vue yet again for Apple.

Good point by PBX.....we dont hear these excuses with the PC vs. Mac debates. Actually there is very lil debate in that category now.

Yet again.....ppl just dont wanna give credit where its due. If something is low priced...and it really sucked...it wouldnt last.....no matter how cheap it is. See Palm that had great software + so so hardware..... or BB that had great hardware + so so software....

See also WP thats barely hanging on....

Logic and common sense seems to escape some ppl....

posted on 04 Mar 2014, 07:41 1

36. good2great (Posts: 1039; Member since: 22 Feb 2012)


that apple supreme-ness has gone... it was bound to only last for a few years anyway until other companies figured out how to push their products.

apple has to move to a new category and dominate all over again... like iWatch....

eventually other companies will over throw their domination again.

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