Qualcomm drops prices for its entry-level chipsets; MediaTek not worried

Qualcomm has recently decided to lower the prices of its entry-level chipsets. Nevertheless, competitor MediaTek isn't worried about a possible dip in its sales, since Qualcomm's lower-end solutions haven't been receiving nearly as much love as their top-tier Snapdragon line.

Furthermore, MediaTek has formed quality, long-lasting business relationships with a number of 4G phone designers, makers and vendors and remains confident that it will reach its goal of shipping 15 million 4G processors this year, by supplying cheap solutions to China-based manufacturers. According to stats, local mobile operators will aim to sell a collective number of 160 million 4G smartphones this year, so the silicon dealer's target seems to still be very much in sight.

With that in mind, Qualcomm's pricedrop doesn't seem to be a jab at MediaTek's plans to push into China's 4G market, rather, a move to better meet growing demand for low-priced 4G phones from distributors.

source: DigiTimes