No sign of RIM name on BlackBerry offices
a peak near $140 in 2008. The suggestion that the company re-brand itself as BlackBerry had been around for sometime, but it wasn't until today's introduction of BlackBerry 10 that the RIM name was put out to pasture and replaced by the BlackBerry moniker. It is a smart move by CEO Thorsten Heins because it shows that the company is starting fresh and he is cutting all ties to its past, which is probably a good thing.
So RIM employees went to bed last night, working for Research in Motion, and awoke as BlackBerry employees. Signage has already been changed throughout the company as a tweet from an employee shows with the new BlackBerry name replacing the RIM logo on one of the company's office buildings. This has been done system-wide throughout the company. Unfortunately for investors, even though the name has been changed, the stock's direction remains the same, down 12% on Wednesday as traders fretted over the delay to mid-March for the U.S. launch.
source: NicoleLampa via BerryReview
2. wendygarett (unregistered)
The company should inform employee 1st otherwise they will get heart attack when they see no sign of RIM tho.... Job nowadays is very hard to find...
3. Droid_X_Doug (Posts: 5993; Member since: 22 Dec 2010)
I suspect the RIM employees were told of the new company name. Things like this get communicated at a minimum on the day the change occurs.
4. CardiWPfan (Posts: 129; Member since: 12 Sep 2012)
This is a clear indication mark my words that RIM will be acquired within the coming months!! The greater question is will the Canadian regulators allow such a thing to come to fruition.
5. lyndon420 (Posts: 3254; Member since: 11 Jul 2012)
Now we just need another phone manufacturer to name itself after a piece of fruit and we'll have a big fruit salad of choices. Lemons maybe?
6. Johnnokia (Posts: 957; Member since: 27 May 2012)
So sad to see that.. I felt deeply sad when I used Nokia Lumia 920 and turn it on and not seeing the regular Nokia salute on it. Then, I went to the ring tune and played Nokia's one .. The same, it is totally changed.
I'm really feeling so sad for loosing this legacy.
7. chris_t610 (Posts: 14; Member since: 30 Mar 2012)
I want to see BB become a successful 3rd player in the market. I was impressed by their bravery in improving their own ecosystem instead of adapting to pressure -- unlike Nokia who took the coward's way in adapting MS (which by the way sucks).
Now, if only they could do something about BIS...
8. MC1123 (Posts: 1254; Member since: 12 Nov 2012)
at least people now wont be confuse since a lot actually in the past thinks that RIM and BlackBerry is a different company
10. jiezel91 (Posts: 67; Member since: 28 Jul 2011)
I'd say, long overdue. It's not that "Research In Motion" is a cool name.