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Mystery shoppers find Samsung Galaxy S III and Samsung GALAXY Note II most recommended in the U.K.

Posted: , by Alan F.

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Mystery shoppers find Samsung Galaxy S III and Samsung GALAXY Note II most recommended in the U.K.
In the U.K., a survey was conducted by Informa Telecoms and Media using mystery shoppers to determine which smartphone retailers would recommend the most. The shoppers went to John Lewis, Everything Everywhere, O2, 3, Maplins, PC World, Carphone Warehouse and Phones 4U and rated manufacturers on things like the displays in the window and in-store promotions. The mystery shopper would ask a sales assistant to recommend three smartphones or tablets.

The Samsung Galaxy S III

The Samsung Galaxy S III

While Apple and Samsung devices were equally likely to be promoted in-store or in the window, Samsung was the brand most recommended by sales reps and the Samsung Galaxy S III and Samsung GALAXY Note II were the specific models recommended the most by reps. Informa says that it was most "likely that sales assistants see the Samsung devices as a safe bet to earn greater commissions". Of the eight retailers visited by the mystery shoppers, only 3 and Phones 4U recommended the Apple iPhone 5.

Other retailer scored miserably with Motorola getting very few recommendations as well as RIM. Samsung's strong showing could be due to the large number of smartphones it offers while Apple has just the Apple iPhone 5 and its legacy models.

source: TheTelegraph via AppleInsider

18 Comments
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posted on 27 Jan 2013, 22:09 11

1. Droid_X_Doug (Posts: 5850; Member since: 22 Dec 2010)


Is it any secret why Sammy is beating iApple in the market?

posted on 27 Jan 2013, 22:27 3

2. techguy22 (Posts: 227; Member since: 09 Aug 2012)


unlike here in the US, everyone would kill you for an iphone smh

posted on 27 Jan 2013, 22:50 3

3. Savage (unregistered)


"Samsung's strong showing could be due to the large number of smartphones it offers while Apple has just the Apple iPhone 5 and its legacy models."
Oh Cmon! What does the number of smartphones a manufacturer offers have to do with recommendation? Retailers recommend either because its the best or it is profitable for them.

posted on 27 Jan 2013, 23:23 1

4. jroc74 (Posts: 4934; Member since: 30 Dec 2010)


"Samsung's strong showing could be due to the large number of smartphones it offers while Apple has just the Apple iPhone 5 and its legacy models."

Is that so....

"Samsung was the brand most recommended by sales reps and the Samsung Galaxy S III and Samsung GALAXY Note II were the specific models recommended the most by reps."

According to this....Samsung has 2 phones thats the most popular...Apple would have what, 3? If you leave out the 3GS? Even if you leave out the 4, Apple has the 4S and 5....

Its also funny seeing Apple Insider adding their opinion. AI also said Apple only had the iPhone. Thats still 2 phones vs 1 if you just say the iPhone 5.

posted on 28 Jan 2013, 21:00

17. cripton805 (Posts: 942; Member since: 18 Mar 2012)


I think theyre referring to current generations...

posted on 27 Jan 2013, 23:24

5. dorianb (Posts: 407; Member since: 24 Oct 2012)


I'm starting to feel sad for my Razr M. It was the only phone VZW had that was close to stock JB.

posted on 27 Jan 2013, 23:28 2

6. Mallouette (Posts: 10; Member since: 23 Dec 2012)


My dad had a Samsung Galaxy Note II and he lend it to me for a few days. Its a great device if you ask me and I can't wait for the Note III to come out in October-November. Great Marketing Samsung!

Keep it up!

posted on 28 Jan 2013, 00:07

7. thelegend6657 (unregistered)


What about HTC? Their butterfly and 8x are brilliant.
Honestly HTC > Samsung

posted on 28 Jan 2013, 00:19

8. Wiki_jaan (Posts: 703; Member since: 24 Jun 2012)


ponka

posted on 28 Jan 2013, 01:40 3

11. darac (Posts: 2156; Member since: 17 Oct 2011)


Butterfly is not on sale in the UK, to my knowledge.
As for 8X, don't be stupid.
That thing has nothing on S3 and Note 2.
One X+ is a great phone though..maybe even better than the S3

posted on 28 Jan 2013, 03:11 1

13. TylerGrunter (Posts: 984; Member since: 16 Feb 2012)


You are right, neither Butterfly not LG Optimus G are for sale in most Europe to my knowledge.
And The One X+ may be even better than the S3, but...
S3 costs 450 Euros
One X+ costs 600 Euros.
So no wonder Samsung sells like crazy in Europe, only Sony is giving some competition against them with the Xperia T (Similar price and specs to the S3).

posted on 28 Jan 2013, 08:23

15. thelegend6657 (unregistered)


Well the butterfly is for sale here in Malaysia .
I see Nokia Lumia 920s selling well too , but I like the design of the 8x more .
I just finished high school currently working part time jobs , if I have the money , I would buy a Butterfly over the One X+ although they cost similar .
The butterfly has better screen and soc .
I don't mind having a smaller battery and 16gb storage

posted on 28 Jan 2013, 13:26

16. CanYouSeeTheLight (Posts: 859; Member since: 05 Jul 2012)


Here the S3 costs 600 euros.

posted on 28 Jan 2013, 00:51

9. mrblah (Posts: 455; Member since: 22 Jan 2013)


You know what they say about the British, is he que er or just a Samsung owner?

posted on 28 Jan 2013, 00:57 1

10. bigstrudel (Posts: 518; Member since: 20 Aug 2012)


Its the UK. Europe is Android territory. Actually the whole rest of the world is Android territory.

posted on 28 Jan 2013, 01:57

12. belovedson (Posts: 832; Member since: 30 Nov 2010)


Europeans are budget savvy it seems but then again apple is American in symbol stleast

posted on 28 Jan 2013, 04:06 2

14. andro. (Posts: 1960; Member since: 16 Sep 2011)


Ite got nothing to do with the commissons really, I get the same commission not matter what phone I sell. What you find in most carriers stores is that 90 % of the staff own and use a top android phone themselves and a very small amount choose an iphone. Simply because the staff use the handsets day in day out and easily recognise the advantages and all round better devices that are the top android handsets over the dearer and inferior ios phones.
Most retail staff dislike the iphones as there are frequently alot of issues and faults with the no staff member relishes the weekly argument with a customer saying "yes I know you are on a 2 year contract but apple only gives you a 12 month warranty not the legal 2 year default warranty given by every other manufacturer, your iphone is just out side the 12 month warranty and will cost up to 200 bucks to repair"

posted on 28 Jan 2013, 21:03

18. cripton805 (Posts: 942; Member since: 18 Mar 2012)


The SG3 and Note 2 are great stable phones at great prices.
My SG3 was $50 compared to a iPhone 5 which was $200 at the time we got our phones.

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