Morgan Stanley doubles its forecast for OLED iPhones production
All kinds of iPhone 8 rumours have been bombarding the newsfeeds for months now, and the trend will only intensify in the months before Apple’s next flagship launch. However, the fact that Apple is opting for an OLED handset is a virtual certainty now, with confirmations of Apple’s move and reports of OLED panel orders coming from various sources. A recent analysis by Morgan Stanley of Cupertino’s iPhone display plans suggests that the tech giant might be prepping for a bigger than previously expected OLED shift.
A research note from Morgan Stanley was sent to investors, advising that the investment bank has as much as doubled its forecast for OLED iPhones to be produced. An initial estimate made by the financial institution concluded that about 33% of Apple’s this year’s phones would feature OLED displays. However, its recent analysis reveals a close to 50% figure, with Foxconn reportedly prepping for a “massive ramp of iPhone production”.
The calculations were made on the basis of tight iPhone upgrade rates, but the company quoted potential of a shortened upgrade cycle, due to exciting new features in the upcoming flagship. The OLED display will be among the key features that may cause quite a few owners of not-so-old iPhones to upgrade to the newer model, along with speculated 3D face recognition. However, it’s difficult to say what else the display will sport, in terms of design and make, as recent rumors suggest a simpler flat face, rather than previously speculated wraparound OLED screen.
Phone manufacturers, such as LG and Samsung are also looking to build on their OLED game, with Samsung looking to invest up to $9bn in OLED production this year alone. The Korean company recently signed a $9bn 2-year deal with Apple, for the production of OLED iPhone panels. All speculations and rumours aside, one thing is clear – we are set for a flood of OLED handsets, not only in the face of the upcoming range of Apple handsets.
"Back in November, our checks pointed to 50M [million] OLED panel supply to Apple but the range has expanded to 50-100M with production yields at Samsung the key variable." - Morgan Stanley said in a note to investors
A research note from Morgan Stanley was sent to investors, advising that the investment bank has as much as doubled its forecast for OLED iPhones to be produced. An initial estimate made by the financial institution concluded that about 33% of Apple’s this year’s phones would feature OLED displays. However, its recent analysis reveals a close to 50% figure, with Foxconn reportedly prepping for a “massive ramp of iPhone production”.
The calculations were made on the basis of tight iPhone upgrade rates, but the company quoted potential of a shortened upgrade cycle, due to exciting new features in the upcoming flagship. The OLED display will be among the key features that may cause quite a few owners of not-so-old iPhones to upgrade to the newer model, along with speculated 3D face recognition. However, it’s difficult to say what else the display will sport, in terms of design and make, as recent rumors suggest a simpler flat face, rather than previously speculated wraparound OLED screen.
Phone manufacturers, such as LG and Samsung are also looking to build on their OLED game, with Samsung looking to invest up to $9bn in OLED production this year alone. The Korean company recently signed a $9bn 2-year deal with Apple, for the production of OLED iPhone panels. All speculations and rumours aside, one thing is clear – we are set for a flood of OLED handsets, not only in the face of the upcoming range of Apple handsets.
source: Forbes
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