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Meet the first Philips-branded smartphone to sport a Quad HD display: I966 Aurora

Posted: , by Florin T.

Meet the first Philips-branded smartphone to sport a Quad HD display: I966 Aurora
Philips smartphones aren’t well known outside of Asia, but that doesn’t mean there are no interesting devices among them. The latest Philips handset, called I966 Aurora, was recently released in China as the company’s first to sport a 1440 x 2560 pixels display. This Quad HD screen measures 5.5-inches, so we’re dealing with a pretty big handset here.

Interestingly, the I966 doesn’t run Android, like most other Philips smartphones. Instead, it’s based on Alibaba’s YunOS (aka Aliyun OS), a new platform developed for China-only devices.

The high-resolution display isn’t the only notable feature of the Philips I966 Aurora. The handset is a true powerhouse, capable of standing next to most other high-end smartphone out there. The I966 is powered by a quad-core 2.5 GHz Snapdragon 801 processor, has 3 GB of RAM, and 32 GB of internal memory. Other features include: fingerprint scanner, 20.7 MP Sony-made rear camera with dual LED flash, 8 MP front-facing camera, LTE, and a 3000 mAh battery.

As you’d imagine, the Philips Aurora is not cheap. It’s currently being sold for around $600 (3,699 Yuan) in China, via one of the country’s largest online retailers. It’s hard to believe that the smartphone will be available outside of China, so don’t expect to see it being released anywhere near you (unless, of course, you live in the People’s Republic).


source: Tmall (in Chinese) via FoneArena

31 Comments
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posted on 21 Oct 2014, 23:42

1. Techfriend (Posts: 32; Member since: 16 Apr 2014)


There is a fingerprint scanner too (2nd pic)

posted on 21 Oct 2014, 23:56 4

2. Florin.T (Posts: 216; Member since: 16 Dec 2013)


Yes, there is a fingerprint scanner, we noticed that (3rd paragraph, 5th row).

posted on 22 Oct 2014, 13:08 1

30. mmmanuuu (Posts: 400; Member since: 05 Nov 2013)


Thats a PHILIPS XPERIA phone.

posted on 21 Oct 2014, 23:58

3. Thamalke (Posts: 3; Member since: 17 Oct 2014)


From front it looks almost like a NOKIA! Really cool..

posted on 22 Oct 2014, 00:03 2

4. anleoflippy (Posts: 595; Member since: 03 Jan 2013)


Reminds me of the Nokia X6.

posted on 22 Oct 2014, 02:08

18. SIGPRO (Posts: 1385; Member since: 03 Oct 2012)


Exact, if you don't look closely it looks like a Nokia Phone!

posted on 22 Oct 2014, 00:04 2

5. Tacokillah (Posts: 20; Member since: 21 Oct 2014)


6th Photo. Is that you, OnePlus One?!

posted on 22 Oct 2014, 00:06 6

6. wastinglight (Posts: 8; Member since: 21 Oct 2014)


SONY is that you?

posted on 22 Oct 2014, 01:52 1

15. ABC_123 (Posts: 48; Member since: 11 Jul 2014)


That wallpaper!

posted on 22 Oct 2014, 00:16

7. ManusImperceptus (Posts: 724; Member since: 10 Jun 2014)


A Caucasian woman front and center in an ad for a phone aimed exclusively at the Chinese market... Odd choice.

posted on 22 Oct 2014, 00:50 1

11. Bozzor (Posts: 170; Member since: 02 May 2012)


No, quite common: I asked this question of a few people in Shanghai and Beijing and got very similar answers: Western looking people generally are associated with travelling to another country, which is a very sure-fire sign of some wealth and therefore status.

posted on 22 Oct 2014, 02:57

20. ManusImperceptus (Posts: 724; Member since: 10 Jun 2014)


Enlightening. Strange, but enlightening...

posted on 22 Oct 2014, 00:52

12. shuaibhere (Posts: 1983; Member since: 07 Jul 2012)


Anything rectangle is not sony!!!!
Back and front are different from xperia...

posted on 22 Oct 2014, 00:31

8. iampun33t (Posts: 69; Member since: 17 Apr 2013)


by the looks of it, it does seem to have the 2.5D glass screen..!!

posted on 22 Oct 2014, 00:37

9. bugsbunny00 (Posts: 2004; Member since: 07 Jun 2013)


im pretty much fed up with all the same brands available globally, they should sell this outside china...and the women on the phone is half chinese..

posted on 22 Oct 2014, 00:38

10. Jimrod (Posts: 1097; Member since: 22 Sep 2014)


Why are some manufacturers so insecure they have to plaster a large logo on the front AND the back? The Philips text on the front seems unnecessary and ruins the clean look.

posted on 22 Oct 2014, 01:26

13. Techfriend (Posts: 32; Member since: 16 Apr 2014)


To make sure that we (philips) make smartphones too.......!!

posted on 22 Oct 2014, 01:34 3

14. fzacek (Posts: 2486; Member since: 26 Jan 2014)


Looks like a combination of the OnePlus One and Sony Xperia Z3...

posted on 22 Oct 2014, 01:57 1

17. Tacokillah (Posts: 20; Member since: 21 Oct 2014)


If those two had a baby it would be this phone. ☺

posted on 22 Oct 2014, 01:53

16. lincer556 (Posts: 1; Member since: 22 Oct 2014)


Philips has already released Smartphones, and with Android on box, those devices are the W3500, W3620 and W8555, all of them branded with a DUAL-SIM, Android 4.2...

W3500 is an Quad Core 1.3ghz, 5'' screen, 1GB of RAM and 4 of internal storage (SD also), 5mpx camera.
W3620 is an Dual Core 1ghz with 4.2'' screen, 512mb of RAM, and the same as above.
W8555 called "Xenium", Quad 1.5ghz, FULL HD 5'' screen, 13mpx, 2GB of RAm, 16 of Internal Storage

Those are being only on sell in Argentina since it's where is assembled.

posted on 22 Oct 2014, 02:13

19. Chuck007 (Posts: 1054; Member since: 02 Mar 2014)


Is this made from the same company that made the HK owned Philips branded TVs? Or the Dutch company in-charge of making everything else with Philips the brand? They both make solid products just curious.

posted on 22 Oct 2014, 07:44

22. boosook (Posts: 1429; Member since: 19 Nov 2012)


No, of course not. They sold the brand to a Chinese company some years ago.

posted on 22 Oct 2014, 08:14

24. ffffll (Posts: 14; Member since: 25 Aug 2014)


its smartphone business has been acquired by mainland China‘s CEC

posted on 22 Oct 2014, 07:27 1

21. wumberpeb (Posts: 453; Member since: 14 Mar 2011)


That 5th photo reminds me of the Optimus G, with its glassy black finish

posted on 22 Oct 2014, 08:08

23. InspectorGadget80 (unregistered)


Jealous of these Asain in companies making beautiful phones while we here in the U.S. can't get a great design phone line likeSHARP OR PHILIP'S with a huge bttery n lovely display .

posted on 22 Oct 2014, 10:38

25. greenelektron (Posts: 530; Member since: 10 Sep 2014)


I remember my first ever gsm phone. The Philips Fizz.

posted on 22 Oct 2014, 10:57

26. jpkelly05 (Posts: 95; Member since: 13 Nov 2012)


Is this a Gibson product? Wiki: "On April 28, 2014 Philips agreed to sell their Woox Innovations subsidiary (consumer electronics) to Gibson Brands for $US135 million.

On September 23, 2014, Philips announced a plan to split the company into two, separating the lighting business and the healthcare division."

posted on 22 Oct 2014, 11:24 1

27. icrappy (Posts: 42; Member since: 19 Sep 2014)


way beautiful than the low quality iphone 6

posted on 22 Oct 2014, 11:36

28. Nath4N (Posts: 25; Member since: 19 Apr 2014)


No Android no care

posted on 22 Oct 2014, 12:18

29. amats69 (Posts: 1388; Member since: 12 Nov 2012)


samsung galaxy alpha and sony Experia's baby :)

posted on 22 Oct 2014, 15:26

31. RandomUsername (Posts: 808; Member since: 29 Oct 2013)


YunOS is Android-based...

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