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LG considering removing the 'Optimus' brand from its high-end models?

Posted: , by Alan F.

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LG considering removing the 'Optimus' brand from its high-end models?
A published report on Monday says that Korean OEM LG is considering removing the Optimus name from its high-end models. But that doesn't mean that the name will be gone from LG phones forever. According to the report, the Optimus title will be moved down to the low to mid-range models and a new brand will encompass LG's high-end smartphones. No question that this will be confusing at first, but the introduction of a new brand could generate some excitement for LG.

While the LG Optimus G and the LG Optimus G Pro did well for the manufacturer, the most talked about LG phone in years did not have the Optimus brand, nor did it have the LG name. The Google Nexus 4, built by LG, received high praise after launching last year. In fact, it topped our list of 2012's best smartphones. At one point, LG probably could have sold every unit it could build.

Last month, word leaked out from Korea that LG was going to use a common design language for all of its hardware, and not just for mobile devices. Considering the number of different products that LG makes, that sounds intriguing, but at the same time a bit daunting. Does that mean all of LG's products like washer/dryers and refrigerators will have a common design to an LG smartphone? Does this have anything to do with the rumored new high-end brand coming? Hopefully, LG will respond to this new report and we will have a better idea of what is being planned.

Thanks Anonymous Tipster!

source: Chosun.Biz (translated) via AndroidCommunity

20 Comments
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posted on 11 Jun 2013, 02:09 11

1. Erthling (Posts: 15; Member since: 08 Oct 2012)


At least they're not milking the name like the Galaxy brand...
As someone said before, All samsung phones look the same and it lowers the value of their high end models to the middle/lower phones.

posted on 11 Jun 2013, 04:16 4

9. umadden (banned) (Posts: 90; Member since: 14 Apr 2013)


you just went full retard

posted on 11 Jun 2013, 04:35

11. phil2n (Posts: 466; Member since: 30 Apr 2012)


They will name it.. LG Constellation

posted on 11 Jun 2013, 14:49

18. ardent1 (Posts: 1997; Member since: 16 Apr 2011)


unmadden's comment is a good example of full retard personified.

posted on 11 Jun 2013, 02:10

2. FlushGordon (unregistered)


I've had the Nexus 4 and it is definitely the worst POS I have ever owned in a while...the glass back coating just cracked spontaneously and it was giving me a battery life that is way worse than an HTC ONE x. I'm glad I sold it

posted on 11 Jun 2013, 02:12 7

3. istitch (Posts: 164; Member since: 19 Mar 2013)


Maybe it's gonna call Sentinel, or Megatron,

posted on 11 Jun 2013, 08:36

14. CanYouSeeTheLight (Posts: 831; Member since: 05 Jul 2012)


LG Sentinel actually sounds really good.

posted on 11 Jun 2013, 11:33 1

15. roldefol (Posts: 2868; Member since: 28 Jan 2011)


I don't care what they call it, they just need to own their flagships. Here on Verizon LG hasn't been able to get a single Optimus-branded phone out. Still a slave to the carrier and its exclusive brands.

posted on 11 Jun 2013, 02:14

4. abcdefgh (banned) (Posts: 471; Member since: 29 Mar 2013)


lg "smartdroid" i suggest

posted on 11 Jun 2013, 02:36 3

6. Kurai (unregistered)


ijklmnopqrstuvwxyz

posted on 11 Jun 2013, 02:15

5. dan86 (Posts: 298; Member since: 17 Mar 2012)


I hope don't go for fruits.

posted on 11 Jun 2013, 02:38 1

7. abcdefgh (banned) (Posts: 471; Member since: 29 Mar 2013)


"lg ghanta"sounds cool

posted on 11 Jun 2013, 04:12 2

8. MCrapp (Posts: 312; Member since: 07 Apr 2013)


They inspired by Samsung so LG Galactica sounds good!

posted on 11 Jun 2013, 04:34

10. lallolu (Posts: 234; Member since: 18 Sep 2012)


Do they want to go for the "One" name. It seems to be getting popular among manufacturers nowadays... HTC One, Xbox One and another ONE I do not remember.

posted on 11 Jun 2013, 11:34 1

16. roldefol (Posts: 2868; Member since: 28 Jan 2011)


Purina ONE?

posted on 12 Jun 2013, 09:49

20. lallolu (Posts: 234; Member since: 18 Sep 2012)


lol.
Nice one.

I meant Alcatel One though.

posted on 11 Jun 2013, 07:31

12. OpTiMuS_BlAcK (Posts: 411; Member since: 04 May 2012)


I wonder what it'll be...

posted on 11 Jun 2013, 07:55

13. Fantazma (Posts: 6; Member since: 27 May 2012)


they'll call it LG OMEGA..

posted on 11 Jun 2013, 14:01

17. WakaFlakaD (Posts: 366; Member since: 30 Apr 2011)


Yes please. I always find it confusing

posted on 12 Jun 2013, 03:28

19. justsayit (Posts: 210; Member since: 09 May 2013)


i hope new flagship comming soon

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