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Jason Mackenzie: HTC has new Windows Phones in the pipeline, and a broader range of Androids for the US

Posted: , by Florin T.

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Jason Mackenzie: HTC has new Windows Phones in the pipeline, and a broader range of Androids for the US
HTC today unveiled two new mid-range Android handsets, the Desire 816 and Desire 610. Not long after their announcement, HTC America President Jason Mackenzie talked a bit about the company’s future plans regarding the US market.

According to Re/code, Mackenzie said that, apart from releasing the Desire 816 in the US later this year (most likely in April), HTC will try to “go after new segments” that the company has not “addressed in the U.S. in a long time.”

“We’ve got to get mainstream America to want to go into a retail store and ask for HTC. That’s our biggest challenge - and to do that against two Goliaths who have huge war chests,” declared Mackenzie.

Obviously, the two Goliaths are Samsung - which just announced its brand new Galaxy S5 - and Apple - which will likely not unveil any new iPhone before the second half of the year.

Jason Mackenzie further mentioned that HTC is planning to release new Windows Phone devices, although it’s not clear when it’s going to happen. Microsoft yesterday confirmed that a Windows Phone 8.1 update would be out “this spring”, so we may see some new WP hardware from HTC in the coming months.

The HTC exec also reiterated the company’s plans to launch wearable devices this year. However, he didn’t confirm if a smartwatch would be included here (we think it will be, anyway).

Mackenzie didn't say anything about HTC's next-generation flagship smartphone (possibly called the All New One), which will be announced on March 25.

source: Re/code

18 Comments
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posted on 24 Feb 2014, 16:05 5

1. Kishin (Posts: 647; Member since: 30 May 2013)


There was that HTC One rumor running WP8 couple months ago..

posted on 24 Feb 2014, 16:08 5

3. Epicness1o1 (Posts: 218; Member since: 30 May 2013)


Hope its true,keeping my fingers crossed

posted on 24 Feb 2014, 16:08 4

4. Skoms (Posts: 118; Member since: 03 Feb 2014)


HTC, nokia, Samsung, LG

Everybody has failed with WP

nokia is going Android to sell phone ...

posted on 24 Feb 2014, 16:20 3

6. papss (unregistered)


Would you stop trolling everything related to WP. Its quite pathetic reqlly

posted on 24 Feb 2014, 16:24 5

7. Liveitup (Posts: 1566; Member since: 07 Jan 2014)


Your comment makes no sense at all. Nokia grew marketshare with WP, within the last year they sold 30 million Lumias by Contrast HTC is failing with Android, Samsung and LG never truly focused on WP. WP is an awesome OS.

posted on 24 Feb 2014, 16:45 3

10. XperiaFanZone (Posts: 1471; Member since: 21 Sep 2012)


His comments never make sense at all he is here to troll. He'll be banned shortly. I've already got his previous account banned.

posted on 24 Feb 2014, 16:58

11. sprockkets (Posts: 1352; Member since: 16 Jan 2012)


Yeah, which is exactly why they released the Nokia X phone with Android!

So add Nokia now to your list of OEMs who failed to do anything right!

posted on 24 Feb 2014, 19:25

13. elitewolverine (Posts: 2046; Member since: 28 Oct 2013)


They did so without google's services and is there to help the switch.

Not only that, when 8.1 comes with the new Java ability for apps the making of software for a nokia device that is linked to MS services instead of google.

Not to mention for every Nokia droid sold, you are paying MS. So thanks

posted on 24 Feb 2014, 20:17

16. rodneyej1 (Posts: 3561; Member since: 06 Jul 2013)


Who are you? Wait, what are you?

posted on 25 Feb 2014, 10:03

18. grapeseed87 (Posts: 123; Member since: 13 Mar 2013)


Troll comment with remain troll comment.

posted on 24 Feb 2014, 16:06 5

2. Epicness1o1 (Posts: 218; Member since: 30 May 2013)


Good luck HTC!

posted on 24 Feb 2014, 16:10

5. PapaSmurf (Posts: 8920; Member since: 14 May 2012)


Their last chance.

posted on 24 Feb 2014, 16:34

8. networkdood (Posts: 6325; Member since: 31 Mar 2010)


Good luck - so far HTC is the odd ball out of the Android arms race - Sony, LG, Samsung all make pretty good phones, albeit, each with some sort of flaw...

posted on 24 Feb 2014, 16:35

9. networkdood (Posts: 6325; Member since: 31 Mar 2010)


Heck, I bypassed all major companies and am buying a phablet - the Coolpad 9976A

posted on 24 Feb 2014, 19:03

12. N3Z1droid (Posts: 89; Member since: 02 Jan 2014)


if i dont mistake, an OEM OS Android then jump use another OS for their phone will be banned forever from Android Alliance right?

posted on 24 Feb 2014, 19:26

14. elitewolverine (Posts: 2046; Member since: 28 Oct 2013)


Why? HTC has made win phones before I owned and loved the HD7 and even the 8x. Both great phones imo.

posted on 24 Feb 2014, 19:56

15. N3Z1droid (Posts: 89; Member since: 02 Jan 2014)


i think that HTC win phone made was before they join up the Android Alliance. I was read a regulation from Google when an OEM Android Alliance use another OS besides their software then it will no turning back

posted on 24 Feb 2014, 21:51

17. elitewolverine (Posts: 2046; Member since: 28 Oct 2013)


I don't know about that.

HTC made windows and droid phones together. My 8x is just over a year old and if they make another by mid year then it would only be 1.5 years.

http://en.wikipedia.org/wiki/List_of_HTC_phones

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