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Instagram starts running its first ad

Posted: , by Alan F.

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Instagram starts running its first ad
After wondering for a little more than a year how Facebook would monetize Instagram, the picture sharing social network starting running its first ad on Friday. Late last month, Instagram showed users what an ad would look like so it can be distinguished from a regular Instagram photo. An ad will have a special icon in the upper right corner with the word "Sponsored" right next to it. One estimate has Instagram receiving ad revenue of $340 million next year.

The first ad shared through Instagram users' feeds is one for a watch made by fashion house Michael Kors. Instagram users who don't like an ad that they see can click on the "..." icon which will remove the ad and allow the user to write feedback explaining the reason why he or she doesn't like it.

Instagram says that more ads are coming soon, mostly  from companies with a huge Instagram presence. Kors fits that profile with 1.7 million followers and over 700 posts. The site is talking with other companies and more ads are expected in the next few weeks. Facebook purchased Instagram last year for $1 billion in stock.

source: USAToday

8 Comments
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posted on 02 Nov 2013, 02:25 9

1. D.Aceveda (Posts: 351; Member since: 30 Jun 2012)


Wow. This is amazing. Ads on a free website

posted on 02 Nov 2013, 03:25 5

2. androiphone20 (Posts: 1118; Member since: 10 Jul 2013)


hope this doesn't spoil my insta-experience :P

posted on 02 Nov 2013, 10:31 5

3. AeroPrime (Posts: 142; Member since: 21 Feb 2011)


Ads actually drains your battery.

posted on 02 Nov 2013, 10:48 2

4. Leo_MC (Posts: 394; Member since: 02 Dec 2011)


I have never seen the point of Instagram.

posted on 03 Nov 2013, 01:29

7. JC557 (Posts: 702; Member since: 07 Dec 2011)


Basically it's all about food and selfies (especially boobies).

posted on 03 Nov 2013, 06:41

8. Leo_MC (Posts: 394; Member since: 02 Dec 2011)


I still don't get it: why can't they be posted directly on Facebook?!

posted on 02 Nov 2013, 14:03

5. androiphone20 (Posts: 1118; Member since: 10 Jul 2013)


they should focus on a way of verifying accounts first

posted on 02 Nov 2013, 15:02 1

6. quakan (Posts: 1079; Member since: 02 Mar 2011)


For feedback, everyone should write, "I hate ads".

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