In case you missed it, Tim Cook's Apple is a completely new company
The same brand...
...with more products
Second place isn't a losing position
Apple vs Samsung still favors Apple
Is focus spreading too thin?
1. OldNorseBruin (Posts: 211; Member since: 12 Mar 2013)
Really? So they no longer utilize indentured servitude/prison labor in their Apple Gulags; and then charge a 10,000% markup for their items?
3. ihavenoname (Posts: 1520; Member since: 18 Aug 2013)
If I remember right, some organization analyzed working conditions of tech companies and Apple had quite good results.Edit:found the article
10. Droid_X_Doug (Posts: 5953; Member since: 22 Dec 2010)
Indentured servitude is one of the collateral consequences of the production model that Apple uses. Sammy has its own problems with child labor. There are unscrupulous operators anywhere there is money to be made making stuff for companies. Non-tech companies have similar labor exploitation issues.
The best you can do as a global brand is try to stay on top of your supplier 'partners' and insist on a zero tolerance for breaking the rules. Apple under Tim has been significantly better at keeping its supplier partners on the straight-and-narrow than when Steve was calling the shots. With Steve, partner labor problems were treated as more of an issue that was not Steve's problem, when in reality, it was his problem. Once Steve departed for the hereafter, the problems bubbled to the top.
Props are due to Tim for working to clean up the mess. One more way in which Tim changed Apple.
13. Blaze.Infernus (Posts: 16; Member since: 01 May 2014)
Uhhhh, everybody does that, including the ones that lie to you and say they don't.
28. appleDOESNT.com (banned) (Posts: 456; Member since: 19 Nov 2011)
For me, the size comparison image above sums up apple. The so called 'tech giant' worth billions basically puts out a single useful, successful product in varying sizes, and by most non iFans, a tired and average product BUT new sizes, incremental upgrades cause the iClan to line up yearly and upgrade for basically no reason. Apples seriously has the same 100 million iFollowers buying 3-4 upgrades a year of the same ol S hit, different year, that is how an empire was built, 1 product to rule them all, now in 73 sizes and colors lol
33. Chaseism (Posts: 82; Member since: 08 May 2013)
I think you overestimate that amount of Apple Fans vs. The General Public. Apple does have a great deal of fans, but no major tech company can survive on their fans alone. The smartphone market is extremely competitive. Apple not only has to deal with other hardware markers (Samsung, LG, HTC), but other OS as well (Android, BlackBerry OS, Windows Phone). Apple has the luxury and the disability of being both. Remember, for non-nerds, Apple isn't synonymous with smartphones anymore and the general public don't blindly go with an iPhone like they used to. They weigh the iPhone against other brands. Sometimes it comes down to something as simple as screen size.
Apple continues to do well because for certain demographics, the iPhone is the best for them. No fan boyism about it. For others, Android is better. Sometimes it's because of the features. Sometimes it's simply because the phones are a bit cheaper, but still do the things those folks want. For the general public...there is no Apple vs. Samsung war. They couldn't care less...
2. 0xFFFF (Posts: 3737; Member since: 16 Apr 2014)
Under the leadership of Tim Cook, Apple has become more like Dell, i.e. a company run by accountants.
Still Apple does do some interesting things now and then and does work harder than any PC company on industrial design. Not to mention provide excellent tech support that is better than any PC company.
Hopefully Apple will continue to play a role in shaping the future of computing, if only to keep the industrial design teams making Android devices a bit more honest about the quality of the work they are doing.
15. HansGoneInsane (Posts: 401; Member since: 09 Aug 2013)
it does not take much to explain apple's market position. How could a company claim the slogan Think Different for its products, if it owned 85% of the market. If apple wants to stay special, they cannot strive for huge market shares.
25. designerfx (Posts: 76; Member since: 26 Mar 2013)
"Still Apple does do some interesting things now and then and does work harder than any PC company on industrial design. Not to mention provide excellent tech support that is better than any PC company."
None of this can be substantiated from claims you manifest from thin air and is laughably false at minimum.
There isn't dishonesty in android development teams any more or less than apple, but I'm not the one seeing the world from apple colored classes.
The only dishonest one here is you.
Apple being in 2nd place is absolutely a loss because nobody cares about supporting the "2nd place market competitor" if their marketshare is basically nonexistent.
This is just a confirmation that apple is out, something most people knew for years.
27. 0xFFFF (Posts: 3737; Member since: 16 Apr 2014)
Unless you believe the annual surveys of tech customers done every year are completely false, Apple has indeed won many of these awards -- for best customer service.
There is a lot of dishonesty in the Android market, a lot of cheap crappy devices that could have been designed a lot better. There have been literally thousands of web articles about this topic.
Maybe you have some insane hatred of Apple. They are a greedy deceitful company. But they also do some things well. And to be fair-minded, it is important to talk about both sides of Apple.
32. Jommick (Posts: 211; Member since: 10 Sep 2013)
Still not sure why so many people hate on Dell, they make excellent computer displays.
Hell, I have a 1600x1200 60Hz display that still functions great that's over a decade old.
8. ThePython (Posts: 390; Member since: 08 May 2013)
This is a top notch article, Michael. Really, probably one of my favorites here. Congratulations.
Well... regardless of that, brace yourselves. The trolls are coming.
9. StraightEdgeNexus (Posts: 3617; Member since: 14 Feb 2014)
But still evil.....
Sticking to the roots I see.
Also the new logo is meh, the black apple logo was the best IMO.
12. Droid_X_Doug (Posts: 5953; Member since: 22 Dec 2010)
The new logo is an effort at updating the original logo. Kind of like keeping the faith, while moving to the future.
14. marcski07 (Posts: 560; Member since: 25 Apr 2014)
when i looked at it, my first thought was, "it's not that good than previous" but when I've read the explanation, I find it symbolical, and I like it. :)
now they have to change the price also. but that will be a blow to the moon. :D
18. Arte-8800 (banned) (Posts: 4562; Member since: 13 Mar 2014)
Tim is keeping Steve jobs promises, that Steve wants Android "dead", Lmao. Android is dominating even more.
God bless Android.
31. mayur007 (Posts: 471; Member since: 10 Apr 2012)
yes bcoz after no android, then they dont have to spend millions in r&d :P
16. TruthSpeaker (Posts: 47; Member since: 28 May 2014)
"A whole new Apple has been created" But it's still the same one that's market share is falling in an expanding market place. Good job keep it up, please remember to switch the lights off on your way out.
21. iampayne (Posts: 255; Member since: 12 Aug 2013)
Seriously? Apple makes more money than the richest Oil Company in the world, there will be no lights turning off anytime soon. And what makes that amazing is the fact that oil is a necessity while Apple sells only commodities (which means things you don't need to survive like you need oil)
23. quakan (Posts: 1223; Member since: 02 Mar 2011)
Clearly you didn't read the article. Apple doesn't need the largest market share as Samsung and Apple are essentially taking home all the profits. Also, Apple does this without competing in the mid-low end device segment. When HTC attempted to emulate this business model, they nearly went under and were forced to compete in the mid-low range segment again to stay afloat. The market share you claim they are losing is due to the overall smartphone market expanding in the mid-low end segment. I think their lights will be on for quite some time, don't you think?
24. remtothemax (Posts: 239; Member since: 02 May 2012)
I think you do not understand how market share and number of sales are related. Because your business can quintuple, but your market share fall by half if everyone else's business grows even more. And this is good for everyone.
Could you please explain how overall sales can increase significantly, but still a company fails because it's market share decreases?
I mean, I know this is rhetorical, because you are not serious, you are just trying to stoke fires, but, you know, might as well pursue the logic. I am curious if you know something about markets that I do not.
20. LikeMyself (Posts: 302; Member since: 23 Sep 2013)
No optimizations required when everything is a set of icons and Bluetooth works only with iDevices! But I do appreciate iOS/Apple as a strong competitor!
Imagine if Android was battling newer versions of symbian belle/Nokia which support high resolution and heavy .sis apps instead of Apple!! Apple, being different in its core is a much better rival, if not dream rival for Android!
Happy catch up, iOS!!
22. iampayne (Posts: 255; Member since: 12 Aug 2013)
"Bluetooth works only with iDevices" ???????
Its comments like this that make me scratch my head and helps me see why we haven't been able to put someone back on the moon. Because the human race is just getting dumber.
29. LikeMyself (Posts: 302; Member since: 23 Sep 2013)
Tell me what you do to send files from/to an iPhone to any other devices not using iOS via Bluetooth! iOS Bluetooth is restricted only to other iOS devices for sharing unlike Android's and Symbian's which are universal! iOS use restricted Bluetooth to avoid paying patents!!
26. 1113douglas (Posts: 192; Member since: 04 Jul 2013)
Just remember samsung has over souble the total smartphone sales as apple alone, although most of it js beacuse samsung has phones of all different ranges to fit peoples needs whereas apple only releases 2 phones a year.
30. yemaat2000 (Posts: 3; Member since: 09 Mar 2012)
Only Michael writes wonderfully like this. Enjoyed every bit.