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Fitch cuts Sony, Panasonic credit rating to 'junk'

Posted: , by Victor H.

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Fitch cuts Sony, Panasonic credit rating to 'junk'
Fitch, one of the world’s three biggest credit rating agencies, has just downgraded Sony and Panasonic’s stock to ‘junk’ status.

The two Japanese manufacturers are downgraded in different press releases with different reasons, so let’s take a look at each separately.

Sony in particular is downgraded due to a weakness in home entertainment and mobile products, and despite a recent improvement in devices including smartphones. Sony’s traditional strengths like TVs and cameras however have a steady downward momentum.

"Fitch believes that continuing weakness in the home entertainment and sound and mobile products and communications segments will offset the relatively stable music and pictures segments and improvement in the devices segment which makes semiconductors and components," Fitch said.

The downgrade for Sony is big, by three notches, down from BB- to BBB- and will make Sony’s financial and credit operations costlier.

Sony however is undergoing a transition under new chief executive Kaz Hirai, and in terms of smartphones at least we are seeing some improvement.

Panasonic on the other hand has tried to come back with smartphones in Western markets in the recent past with devices like the Eluga, but has now killed that effort as competition mounts up.

source: Reuters

12 Comments
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posted on 22 Nov 2012, 03:59 16

1. XPERIA-KNIGHT (unregistered)


we dont need your approval fitch.....

posted on 22 Nov 2012, 04:15 10

2. darac (Posts: 2156; Member since: 17 Oct 2011)


This reflects the state of Japan really.
The country is going through collective apathy.

posted on 22 Nov 2012, 04:16 3

3. lubba (Posts: 1311; Member since: 17 Jan 2011)


Panasonic will die off slowly than Sony. These two companies and others alike are moving too slow. They won't change with the times. That's their downfall.

posted on 22 Nov 2012, 04:36 2

4. cripton805 (Posts: 968; Member since: 18 Mar 2012)


I was just thinking about this right before this article. Sony needs to innovate on a more.creative productive level. They tend to innovate on propriatary things to Sony and costly mass production...

Cough cough. PS3 processor 7 SPEs, Mini discs, UMDs, memory chips, etc...

I think Blu Ray was Sony? At least they did one right thing... Sort of...
If you're smart, you'll know why.

posted on 22 Nov 2012, 10:05 1

7. Atlas (Posts: 158; Member since: 15 Apr 2012)


I think they also helped with making the CD and produced the first colour phone (SE).

posted on 23 Nov 2012, 11:31

10. cripton805 (Posts: 968; Member since: 18 Mar 2012)


Please read the comment again. There's a couple key words that you missed.

posted on 22 Nov 2012, 06:36 6

5. mercorp (Posts: 974; Member since: 28 Jan 2012)


Please release the yuga and ondin soon!!

posted on 22 Nov 2012, 08:44 1

6. ryq24 (Posts: 527; Member since: 17 Oct 2011)


of the two, sony have a better chance of bouncing back but they will never be number 1 again. koreans and chinese companies will rule the world one day if not already.

posted on 22 Nov 2012, 17:12 1

8. Jyakotu (Posts: 823; Member since: 12 Dec 2008)


Sony has a much larger portfolio than Panasonic does, so in all honesty, they can always come back. PlayStation is still huge, plus they have laptops, TVs, Walkman, headphones, smartphones, etc. The list goes on.

posted on 22 Nov 2012, 19:51 3

9. jsdechavez (Posts: 708; Member since: 20 Jul 2012)


Sony will definitely make a comeback..

posted on 23 Nov 2012, 20:02

11. daniel_bargs (Posts: 325; Member since: 27 Nov 2010)


if only they price their products parallel to the competition. Sony has $400 netbook while asus has $250 with exactly the same specs!

posted on 25 Nov 2012, 23:24

12. oister85 (Posts: 408; Member since: 27 Apr 2012)


I like both companies I hope the best for them

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