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First Vaio smartphone gets certified in Japan, retail packaging shows up

Posted: , by Florin T.

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First Vaio smartphone gets certified in Japan, retail packaging shows up
Last month, we told you about an alleged Vaio smartphone that's supposed to be announced on March 12. Now, it's been discovered that the handset, model number VA-10J, was approved by Japanese authorities back in December - which seemingly means that it can already be commercialized in Japan.

The VA-10J smartphone isn't a high-end one. Its features reportedly include a 5-inch 720p display, a quad-core Qualcomm Snapdragon 410 processor, a 13 MP rear camera, and a 5 MP front-facing camera. There are also 2 GB of RAM and 16 GB of internal memory, while Android 5.0 Lollipop is available out of the box. Speaking of the box, Vaio officials recently showed off the retail packaging of the VA-10J - you can see it in the slideshow below. Unfortunately, the smartphone itself hasn't been revealed yet.

As you may know, Vaio is no longer a Sony brand. In early 2014, Sony sold the unit to a Japanese investment firm, thus Vaio became a standalone company. Most likely, the first Vaio smartphone will be sold only in Japan. But we'll let you know more about this as soon as new details are available.


via: Blog of Mobile (translated), PC Watch (translated)

18 Comments
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posted on 05 Mar 2015, 00:00 3

1. drunkenjay (Posts: 888; Member since: 11 Feb 2013)


interested to see what it brings out.

posted on 05 Mar 2015, 00:50 1

6. ankitp (Posts: 138; Member since: 19 Feb 2013)


soon sony will sell their smartphone business to vaio

posted on 05 Mar 2015, 00:57 1

7. kent-gaga (Posts: 501; Member since: 10 Apr 2012)


actually that might be a great idea if Vaio can ever bring their phones to global markets

posted on 05 Mar 2015, 03:27 1

11. alexhdkn (Posts: 10; Member since: 25 Nov 2014)


They said that they won't.

posted on 05 Mar 2015, 00:13 11

2. Settings (Posts: 1591; Member since: 02 Jul 2014)


Wow an article about a retail box!
Better than overshared S6 news.

posted on 05 Mar 2015, 01:46 1

10. Jason2k13 (Posts: 1214; Member since: 28 Mar 2013)


i hope this box is waterproof like sony smartphones

posted on 05 Mar 2015, 00:20 1

3. BruceLeeRoyJenkins (Posts: 51; Member since: 27 Feb 2015)


Quite interested to see what comes out. Hoping a Vaio-like design language carried from their laptops (the recently released ones).

posted on 05 Mar 2015, 00:28 5

4. Chuck007 (Posts: 1109; Member since: 02 Mar 2014)


Further proof that the VAIO logo looks good on just about anything lol

posted on 05 Mar 2015, 00:45

5. MacWiNux (Posts: 119; Member since: 07 Jan 2014)


based on the retail box volume rocker is on the right side design rounded corners ala xperia E4 design?

posted on 05 Mar 2015, 09:44

18. Rhinoface (Posts: 177; Member since: 05 Dec 2014)


Hope not. E4 is ugly to me haha. E3 was much nicer, minus the bezel

posted on 05 Mar 2015, 01:08 4

8. Af1rPA (Posts: 688; Member since: 12 Jun 2014)


Boooooooooo!! Show the phone! Id be less annoyed if it was a pretty asian girl holding the box.

posted on 05 Mar 2015, 01:35 1

9. corporateJP (Posts: 2431; Member since: 28 Nov 2009)


Sony's own divesture will come back to haunt them, and that's the last thing they need right now...

posted on 05 Mar 2015, 08:48

16. Settings (Posts: 1591; Member since: 02 Jul 2014)


Probably the way around. They knew Vaio would be great standing on its own with its new family.

posted on 05 Mar 2015, 03:54

12. romeo1 (Posts: 718; Member since: 06 Jan 2012)


Sony should've used the vaio name a long time ago for their windows phones.
But they didn't want to share with ericsson. Thats why just as sony was on its own you saw more and more of their technologies come into the phones. I hate to say it but it could be to little to late.

posted on 05 Mar 2015, 04:47

13. Chuck007 (Posts: 1109; Member since: 02 Mar 2014)


They should'be dropped the disastrous Xperia name (no matter how great the Z3 was it was plagued by the bad name of it's predecessors) altogether and went with VAIO. Selling the VAIO unit didn't make them any money. Heck they even lost money meanwhile losing a worthy brand. As you said, major wasted opportunity.

posted on 05 Mar 2015, 06:46 2

14. buccob (Posts: 2566; Member since: 19 Jun 2012)


Since this phone is not Sony and won't bring Sony's features (Walkman, small apps, PS extras) I don't find it very attractive... But as others have posted the Xperia name, while attractive, has a bad reputation in some markets, however in my country is getting famous due to waterproof... My Z3c (inside a case) was instantly recognized as an xperia device when I was using it in a pool to video capture my kid

posted on 05 Mar 2015, 08:20 1

15. Switch00 (Posts: 472; Member since: 04 Sep 2013)


this has nothing to do with the original vaio. still, that logo is tempting. much better than some funny rotten apple.

posted on 05 Mar 2015, 08:55

17. Colombianmax (Posts: 42; Member since: 29 Dec 2014)


Hopefully they have something different to offer! unlike all manufacturers now only catering to size queens wanting huge phones. I'm sure there's gotta be a market out there for smaller phones...

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